The E.W. Scripps Company’s Post

We’re thrilled to have partnered with Audacy, Inc. on a new study that dives deep into the evolving role of news radio in today’s media landscape. Our research uncovered some fascinating insights into how listeners are engaging with news content, and the unique opportunities this presents for brands. 🔍 Want to learn more about how radio is shaping the way consumers stay informed? Check out Audacy’s Marketer’s Guide to News Radio for the full details: https://lnkd.in/gQKasTBq #marketresearch #newsradio #media #consumerinsights #brandtrust #AlterAgents #Audacy

Local TV and newspapers are increasingly owned by a handful of corporations which take money from communities without reinvesting in genuine, meaningful journalism. It doesn't help that the product has become homogenized, over-consulted stuffing. from the article: Across several years of data, there has been a drop in audiences for local TV news, affecting morning, evening, and late-night time slots alike. For example, the average number of TVs tuning into ABC, CBS, NBC, and Fox affiliates for the evening news was just over 3 million in 2022, down from just over 4 million in 2016. https://lnkd.in/g5jqXgf2

The broadcast news landscape is changing. I’ve often heard journalists say doing digital news broadcasting isn’t their thing or it’s not as important as a traditional newscast. That type of thinking is wrong. Our audiences have changed their viewing habits and they are getting news from digital platforms. From sources who try to sound and look knowledgeable, but are not reliable. I can’t tell you how many times I’ve had someone send me a TikTok thinking it was real news, or something from another social media asking me if the post is true because they are not watching traditional newscasts. These are the viewers we are trying to reach by adding digital broadcasting to all of our stations across the nation. News is happening now and as journalists, we must get information out that is accurate and vetted! Not waiting for the 5, 6 or 10. Viewers want their news as it happens. That’s why Gray Television has made it their mission to give the viewers what they want! News in the palm of their hands, as it happens, from local and trusted journalists that know their communities and the people in them. That’s why we’ve rolled out brand new tech and provided newsrooms with training to run it. This is the future and we’re making it happen. #digitalnews #ctv #ott #journalism #journalismmatters #localjournalism

Okay, it's nice that some CTV staffers check out my profile and post (while making sure I can't see them), but it would be even more useful if CTV actually CHANGED its embarrassing national newscast at 5:30 pm. Seriously? Genevieve Beauchemin having to do a story on the Paris Seine from Montreal and your Regina reporter twisting the flimsiest piffle about Taylor Swift concerts into the most strained regional relevance, all thanks to a Swift Current publicity effort....? What are you guys DOING? You literally had poor Sandie Rinaldo say the words, "It's a dog eat dog world" just before your commercial break (face palm). Did the intern phone that in or did you guys just decide you'll give up completely? Yes, we get it, and we all feel for you: Your greedy corporate parent has made it so that you have less money, less staff. But it's the same for your competition. You have great reporters, and this is beneath them. Instead of making them weave pitiful narrations according to your American network footage (again why should I watch your narrations on int'l news when I can go to int'l sources?), how about you TRY to make an effort to report CANADIAN NEWS and do it while not sounding like a first-year journalism students' F-grade TV script.

"The media" is a buzzword you hear, but what actually goes on inside a newsroom? And how much has the industry changed? We talk to two newsroom leaders with a combined 4 decades of experience in newsrooms across the country about the challenges and opportunities they see in this ever-evolving industry. Learn what it takes to make it and what's happening behind the scenes to earn the trust of audiences in our latest episode of MsInterPReted. #mediarelations #newsroom #journalism #trust #audience

As the politicians like to say, "This isn't hyperbole" . We all know that national news feeds , cable, and network Television , regardless of political orientation, garner very little "trust" from viewers. Often less than 15% "trust" is reported in surveys to viewers about what they see and hear from these sources. But when it comes to trust in "locally sourced Radio and Television" that same "trust level" jumps 4 to 5 times. Does this matter to the messaging that you communicate when marketing your products and services to existing customers and new conversions? You bet it does. Consumers actively seek out sources and messaging that they can trust. Be smart, go local. #iheartmedia https://lnkd.in/g2p5-yiX

Explore the intricacies of new media's impact on journalism, authority figures, and advertising, and learn why disruption is a more accurate narrative than democratization. The conversation unveils why, despite new tools, old patterns of top-down audience capture continue to dominate. Understand shifts in advertising effectiveness and the viewers' perspective on the indistinguishability between television and the internet today.

🌐 Ready to reach Opinion Leaders on PBS? According to research from Erdos Media Research (formerly Erdos & Morgan), PBS NewsHour ranks #1 most objective television series and #2 in most current and most credible television programs among opinion leaders across the political spectrum. By aligning your brand with PBS programs like PBS NewsHour, you support credible and objective journalism. Have your business stand apart in today's media landscape while upholding the value of #publicmedia #Marketing #Branding

💡What are some signs your organisation would be a great fit for Broadcast Revolution’s Newsroom?💡 The media needs expert voices from a variety of sectors to comment on the biggest stories of the year. By planning for what’s ahead and reacting to breaking news, our Newsroom can help brands raise their profile through the insight and expertise they provide. But how do you know if this will be an effective way for your organisation to gain coverage? Here are some questions to ask yourself: 📌Do you have spokespeople with authoritative, expert voices on key issues in the news agenda? Industry knowledge can be invaluable for producers looking to add depth to a story. 📌Can you be agile in responding to opportunities? The high-speed nature of the rolling news agenda means organisations often need to be quick on their feet to lend their voice. 📌Are there several people in your organisation with a diversity of experience and backgrounds who can be media-trained to speak on behalf of your company? News producers will always endeavour to choose the best fit for any given story. At Broadcast Revolution, former journalists Ashleigh Carroll and Mike Young are ideally placed to recognise where your spokespeople can add value to news stories, and we can help you become “newsroom-ready” through media training and crafting your key messages. To find out more, email Mike on mike@broadcastrevolution.co.uk #NewsAgenda #Spokespeople #MediaTraining https://lnkd.in/eaQkTM2J

Clients pay my colleagues and I for our expert #publicrelations #advice. What's important to keep in mind is we do not make recommendations in a vacuum. We talk to #journalists and #subjectmatterexperts. Every. Single. Day. And so, I say again, #pressreleases are not drivers of news coverage. See what Brooke Katz notes below after 15 years in the news business as a journalist and the volume of press releases she has trashed because some do not know how to pitch to a busy newsroom (and they are all busy, by the way). Press releases have their place as one tool in the media relations toolkit, but they must be clear, succinct, written to grab the media's attention (Key point here: NOT written merely to delight your customers/stockholders/organizational leadership) and they need to tell a relatable story rather than pitch a product or service.