Doom and gloom messages about climate change do well on social media 👍 but have limited effect on policy support, climate beliefs or action. New article shows how difficult it is to drive behaviour change on climate mitigation.
📖 For the article "Addressing Climate Change with Behavioral Science: A Global Intervention Tournament in 63 Countries" in Science Advances, the authors tested 11 interventions across almost 60,000 participants in over 60 countries on four climate mitigation outcomes: beliefs, policy support, information sharing intention, and action (measured as effort dedicated to planting trees 🌱).
➡ Beliefs were strengthened mostly by decreasing psychological distance (2.3%), policy support by writing a letter to a future-generation member (2.6%), information sharing by negative emotion induction (12.1%), whilst no intervention had a significant impact on increasing tree planting.
➡ No silver bullet for spurring climate action. Impact of behavioural climate interventions varies across audiences and target behaviours. Findings show how difficult it is to mobilise real, effortful action on climate change.
🌎 Conclusion: "Understanding how different messages work, and in what contexts, will be critical to changing beliefs, spreading the word, and mobilizing action"
See journal article in Science Advances here ▶ https://lnkd.in/diFvXYcV
See opinion article in Scientific American here ▶ https://lnkd.in/dysSw4Sr
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