The F Company’s Post

🎈 "The Product team already talks to customers" I don't care. Because the insights Product needs to be successful, is different than the insights Marketing needs. They are influencing different sections, of a B2B transaction and relationship. Generally speaking... Marketing teams have to influence, how buyers THINK about their key processes, and available options in a market, in the context of their business models. Product teams have to influence how buyers, find ongoing success with the solution. Now, both teams will also need to understand, similar things - like how customers define success, and the challenges they face now. But... I had a Marketing Executive tell me last week, their colleague, a VP of Product, was skeptical of the value I would provide. "Our team already talks to customers". I have heard every version of that objection. And sure, they do talk to customers. But the Product team is getting insights, to improve the product. They are not getting the insights marketing needs, to influence a target market. If you don't understand the distinction, you are going to struggle to build a successful business. #sales #marketing #b2b

Struggling with sales because your price point keeps turning customers away? It's disheartening when you believe in your product, but the results aren't matching your expectations. The issue often isn't the price itself but how much your customers feel it's worth. I understand. It feels like you're on the right track, yet something is missing—the connection that converts interest into sales. Let's bridge that gap together. Here’s an insight that changed the game for me: It’s all about perceived value. By elevating how customers see your product’s value, you can transform your sales strategy from just numbers to essential solutions they can’t pass up. Remember when we tweaked our package last quarter? We highlighted not just the product, but the whole experience it includes, and sales went up. This wasn’t just luck. It was understanding and applying the principle of value perception. When you focus on enhancing perceived value, you’re not manipulating numbers; you’re enriching understanding. You’re helping your customers realize that what you offer is exactly what they’ve been looking for. You are not alone in this. Many of us face the same challenge. But with a new approach, I assure you, the change is not just possible, it's inevitable. Ready to reshape how your audience sees your offerings? Let’s dive in and make your product not just seen but sought after. Let's enhance the value in their eyes today. #sales #salesstrategy #onlinesales #marketing #onlinemarketing

Are you limiting your revenue potential in your go-to-market strategy? A company’s revenue typically comes from three key things: Frequency: How often do customers buy? Think about how often you purchase a cup of coffee in a week, for example. Reach: How many people are buying? Consider the total number of people buying coffee in a week. Yield: Are customers buying more than one product? Do you buy coffee and occasionally add a donut, for example? I often notice marketers primarily focusing on expanding customer reach. This focus on reach alone can limit: - Maximizing total revenue - Nurturing relationships with existing customers - Attracting customers who offer a high lifetime value Why? Because you can maximize the revenue of your GTM plan and not limit it to reach. Cool, right?

The Buyer's Journey is like Compounding Interest Improving one step lifts everything that comes after For example... When you improve the attraction step... you add more people to your sales process When you improve the engagement step... more people are primed for your offers When you improve the retention step... People hang around longer and keep buying Simple, right? But not easy... There are (at least) 11 steps in every sales funnel: 1. Define a target market… 2. Meet your market at their current point of awareness… 3. Turn your prospect's attention into interest… 4. Convert your prospect into a lead... 5. Nurture leads as they make their buying decision... 6. Convert leads into customers... 7. Ensure consumption and customer satisfaction... 8. Build lifetime relationships with customers... 9. Bring your customer back again for more... 10. Turn your best customers into members... 11. Turn customers into advocates and True Fans... So... getting better at #5 makes you more effective at #6 and everything after that. And your improvements compound like interest. Optimization isn't a one-time activity. It's a daily practice. So, pick a step. Improve it. Repeat, repeat, repeat... #marketingfunnel #continuousimprovement #optimization #growthmarketing

𝐃𝐨 𝐘𝐨𝐮 𝐖𝐚𝐧𝐭 𝐓𝐨 𝐁𝐨𝐨𝐬𝐭 𝐒𝐚𝐥𝐞𝐬? Discover how understanding your customers' needs and building genuine relationships can transform your business into a sales powerhouse!" Understanding customer needs and building strong relationships with your audience are crucial for maximizing sales in the digital world. 𝐇𝐞𝐫𝐞'𝐬 𝐖𝐡𝐲: 𝐅𝐢𝐧𝐝𝐢𝐧𝐠 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐍𝐞𝐞𝐝𝐬: Identifying what customers want and addressing their pain points allows you to offer products or services that are genuinely valuable to them. This not only drives initial sales but also fosters long-term loyalty. 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩:Engaging with your audience through personalized communication, responsive customer service, and consistent content helps build trust and brand loyalty. Strong relationships encourage repeat purchases and positive word-of-mouth. 𝐏𝐒: knowing your customers’ needs and maintaining a solid relationship with them are key to driving higher sales and sustaining growth. #sales #services #digital #Growth

Excellent explanation by Christian Radley of #Ziggy Agency of a) what it looks like when you've achieved product-market fit, and b) how to measure success going forward. Net Revenue Retention #NRR may be the single most important SaaS metric for growing companies, maybe even beyond new business sales. It tells you- and investors- whether the companies you sell to are the right fit, where they stay with you and expand. #VoiceoftheCustomer #VoC

How do you know if you really nailed go-to-product-market fit? I'm talking about the kind of fit that fuels sustainable growth. Here is where true GTM fit reveals itself. Think of it like this: your conversion rates tell a story. If you're converting over 20% of your marketing qualified leads into actual opportunities, that's a good sign. It means your marketing is attracting the right kind of prospects. And then there's the sales process. Are you closing more than 21% of your opportunities? That tells us your sales team is on point and your product is solving a real need in the market. But true GTM fit goes beyond just acquiring customers. It's about building relationships that last. Are at least 80% of your first-year customers sticking around for more? High renewal rates are a testament to the value your product delivers. And are those customers spending more with you over time? Ideally, you want to see an expansion rate of at least 11%. This means you're not just retaining customers, you're growing them. Now, all of this ultimately boils down to one key metric: your Net Revenue Retention (NRR). A healthy NRR of 100% or higher is a sign of a company that has truly cracked the code of GTM fit. It indicates that you're not only bringing in new customers but also keeping your existing ones happy and spending more. So, don't settle for "good enough." These benchmarks are your roadmap to sustainable, predictable growth. #gotomarket #demandgen #b2bmarketing

The future of sales departments are going to be completly customer centric. Here’s why: *Purchasing behaviour* *Access to Information* Sales is always led by the development and demands of marketing. And we’re seeing a more sophisticated end user, Which is being manipulated & influenced by subtle emotional cues in marketing campaigns. Requiring sales department to pivot, In order to successfully close Such buyers. ~~~~~~~~~~~~~~~~~~~~~~~~~ Traditional sales methods are the same as traditional marketing methods: 👋 “It’s all about me, what I want, why you should buy and how great my business is” And we’ve seen business waste thousands of pounds on this outdated marketing approach. As the market no longer responds to such a self centered message. ~~~~~~~~~~~~~~~~~~~~~~~~~ And sales departments always seem to be the last to get the memo: Hey guys, not sure you know that we’re no longer focusing on logic, emotions is the language used now. The early sales adopters are smashing it. And will continue to do so. Don’t be left behind. #sales #salespsychology #salesfuture #customercentric

Unlocking Sales Success: 5 ways to understand your customers better 👇 1. Map the Customer Journey: Imagine their path – what pain points led them to your product? What problem do they have that your solution addresses? By understanding their journey, you can tailor your message to resonate at each stage. 2. Build Detailed Customer Profiles: Analyze your best customers: What characteristics do they share? Where else do they shop? Use these answers to create multiple profiles representing different customer segments. 3. Talk to Your Customers Directly: There’s a wealth of information available. Use “social listening” tools to see what people are saying online about your brand or industry. Surveys, online reviews, or even in-person conversations with customers offer valuable insights. 4. Investigate Online: Look up what people are saying about your products or similar offerings. If you’re a smaller brand, analyze competitor conversations within your industry. Identify trends and understand the existing dialogue surrounding your solutions. 5. Put Yourself in the Buyer’s Shoes: Ask yourself: what would convince YOU to buy your product? Consider small changes that could seal the deal. Learn from other brands you admire – what do you like about their approach? By applying these methods, you’ll gain a deeper understanding of your customers’ needs and motivations. This paves the way for targeted messaging and ultimately, SALES SUCCESS. ⭐ Follow us for more marketing insights, tips and tricks. #marketing #advertising #marketingdigital #marketingagency #marketingadvice #marketingexpert