The F Company’s Post

🎈 "The Product team already talks to customers" I don't care. Because the insights Product needs to be successful, is different than the insights Marketing needs. They are influencing different sections, of a B2B transaction and relationship. Generally speaking... Marketing teams have to influence, how buyers THINK about their key processes, and available options in a market, in the context of their business models. Product teams have to influence how buyers, find ongoing success with the solution. Now, both teams will also need to understand, similar things - like how customers define success, and the challenges they face now. But... I had a Marketing Executive tell me last week, their colleague, a VP of Product, was skeptical of the value I would provide. "Our team already talks to customers". I have heard every version of that objection. And sure, they do talk to customers. But the Product team is getting insights, to improve the product. They are not getting the insights marketing needs, to influence a target market. If you don't understand the distinction, you are going to struggle to build a successful business. #sales #marketing #b2b

The Buyer's Journey is like Compounding Interest Improving one step lifts everything that comes after For example... When you improve the attraction step... you add more people to your sales process When you improve the engagement step... more people are primed for your offers When you improve the retention step... People hang around longer and keep buying Simple, right? But not easy... There are (at least) 11 steps in every sales funnel: 1. Define a target market… 2. Meet your market at their current point of awareness… 3. Turn your prospect's attention into interest… 4. Convert your prospect into a lead... 5. Nurture leads as they make their buying decision... 6. Convert leads into customers... 7. Ensure consumption and customer satisfaction... 8. Build lifetime relationships with customers... 9. Bring your customer back again for more... 10. Turn your best customers into members... 11. Turn customers into advocates and True Fans... So... getting better at #5 makes you more effective at #6 and everything after that. And your improvements compound like interest. Optimization isn't a one-time activity. It's a daily practice. So, pick a step. Improve it. Repeat, repeat, repeat... #marketingfunnel #continuousimprovement #optimization #growthmarketing

Are you limiting your revenue potential in your go-to-market strategy? A company’s revenue typically comes from three key things: Frequency: How often do customers buy? Think about how often you purchase a cup of coffee in a week, for example. Reach: How many people are buying? Consider the total number of people buying coffee in a week. Yield: Are customers buying more than one product? Do you buy coffee and occasionally add a donut, for example? I often notice marketers primarily focusing on expanding customer reach. This focus on reach alone can limit: - Maximizing total revenue - Nurturing relationships with existing customers - Attracting customers who offer a high lifetime value Why? Because you can maximize the revenue of your GTM plan and not limit it to reach. Cool, right?

🚀 Don't Let These 3 Mistakes Kill Your Product Sales! 🚀 Even if you know your product inside out, understand your target audience perfectly, and believe it solves all their pain points, it still might not sell well. Here are the three main reasons why: 1. Neglecting Sales: Without a strong and experienced sales leader and team, you might be leaving money on the table. Thinking that anyone can sell your product and that a great product sells itself is a common misconception. 2. Lack of Brand Awareness: Hoping for organic traffic without actively promoting your product won't cut it. And, know what? You don't need a huge advertising budget to achieve this! Utilizing savvy marketing techniques and insider hacks enables effective product promotion even on shoestring funds. 3. Pricing Policy Missteps: Both overpricing and underpricing can hurt your sales. While overpricing is self-explanatory, underpricing can lead to mistrust from your customers. Additionally, hefty discounts can breed suspicion and undermine customer trust, making them feel deceived. Remember, sales are the ultimate measure of your product's success. Dive into these topics with a professional yet straightforward approach. Join my LinkedIn network for more insights, and I promise to keep sharing insider tips from my extensive experience in sales and marketing of complex technological products. 🌟 #SalesTips #Saleshacks #MarketingHacks #MarketingTips #ProductDevelopment #BusinessTips #BrandAwareness #LinkedInNetworking #ProductMarketing

𝐃𝐨 𝐘𝐨𝐮 𝐖𝐚𝐧𝐭 𝐓𝐨 𝐁𝐨𝐨𝐬𝐭 𝐒𝐚𝐥𝐞𝐬? Discover how understanding your customers' needs and building genuine relationships can transform your business into a sales powerhouse!" Understanding customer needs and building strong relationships with your audience are crucial for maximizing sales in the digital world. 𝐇𝐞𝐫𝐞'𝐬 𝐖𝐡𝐲: 𝐅𝐢𝐧𝐝𝐢𝐧𝐠 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐍𝐞𝐞𝐝𝐬: Identifying what customers want and addressing their pain points allows you to offer products or services that are genuinely valuable to them. This not only drives initial sales but also fosters long-term loyalty. 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐑𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩:Engaging with your audience through personalized communication, responsive customer service, and consistent content helps build trust and brand loyalty. Strong relationships encourage repeat purchases and positive word-of-mouth. 𝐏𝐒: knowing your customers’ needs and maintaining a solid relationship with them are key to driving higher sales and sustaining growth. #sales #services #digital #Growth

Unlocking Sales Success: 5 ways to understand your customers better 👇 1. Map the Customer Journey: Imagine their path – what pain points led them to your product? What problem do they have that your solution addresses? By understanding their journey, you can tailor your message to resonate at each stage. 2. Build Detailed Customer Profiles: Analyze your best customers: What characteristics do they share? Where else do they shop? Use these answers to create multiple profiles representing different customer segments. 3. Talk to Your Customers Directly: There’s a wealth of information available. Use “social listening” tools to see what people are saying online about your brand or industry. Surveys, online reviews, or even in-person conversations with customers offer valuable insights. 4. Investigate Online: Look up what people are saying about your products or similar offerings. If you’re a smaller brand, analyze competitor conversations within your industry. Identify trends and understand the existing dialogue surrounding your solutions. 5. Put Yourself in the Buyer’s Shoes: Ask yourself: what would convince YOU to buy your product? Consider small changes that could seal the deal. Learn from other brands you admire – what do you like about their approach? By applying these methods, you’ll gain a deeper understanding of your customers’ needs and motivations. This paves the way for targeted messaging and ultimately, SALES SUCCESS. ⭐ Follow us for more marketing insights, tips and tricks. #marketing #advertising #marketingdigital #marketingagency #marketingadvice #marketingexpert

In the world of online business, getting more sales is a game-changer. Whether you're just starting or a pro, these simple tips can make a big difference. From a user-friendly website to catchy promotions, we've got you covered! Let's explore why sales are the linchpin for any thriving organization! 💼💡 🌐 Revenue Generation: Sales are the lifeblood of a business, fueling financial health and providing the resources needed for growth and innovation. 🚀 Market Presence and Growth: Successful sales efforts amplify brand visibility, attract new customers, and fortify relationships with existing ones, setting the stage for sustainable expansion. 🔍 Innovation and Adaptation: The sales process offers invaluable insights into customer needs and market trends, paving the way for innovation and adaptive strategies that keep businesses ahead of the curve. 🤝 Building Customer Relationships: Beyond transactions, sales foster lasting relationships. Satisfied customers become brand advocates, ensuring repeat business and positive word-of-mouth impact. 🏆 Competitive Advantage: In a crowded marketplace, a well-executed sales strategy becomes a source of competitive advantage, differentiating businesses and positioning them as the preferred choice among consumers. #Sales #BusinessSuccess #Innovation #CustomerRelationships #CompetitiveAdvantag #BusinessGrowth #StrategicSales #SuccessStrategies

If you’re among the many companies we are working with that are bringing new products to market, it is important to create a traget penetration metric. Many companies have metrics around demand generation but still struggle with product strategy and planning and new product measures and metrics. Metrics around product and portfolio management typically address questions such as: 1. What volumes can we expect from a new product? 2. How will sales of existing products be affected by the launch of a new offering? 3. Is brand equity going to increase or decrease as a result of the new offer/product? Let’s start with explaining how trial and repeat rates are determined and used to generate sales forecasts. #smartbusiness #marketgrowth https://lnkd.in/gBC7qA2f

The Counterintuitive Power of Admitting Product Limitations 🚩 Your product isn't perfect for everyone in your target audience, and pretending it is might be costing you credibility and sales. → The conventional wisdom in marketing is to always highlight your product's strengths and downplay its weaknesses. But what if being upfront about your limitations could actually boost your sales and customer satisfaction? Here's why this counterintuitive approach works: Build Trust: Honesty about limitations shows integrity, building stronger customer trust. Qualify Leads: You attract better-fit customers, reducing churn and support issues. Differentiate Your Brand: In a sea of overpromising competitors, candor makes you stand out. Encourage Innovation: Openly acknowledging limitations drives internal improvement. Empower Sales Teams: Armed with honesty, sales reps can have more authentic, productive conversations. How to implement this strategy: → Create comparison charts that fairly represent the strengths AND limitations of your product. → Train your sales team to discuss product fit openly, even if it means losing some deals. → Use customer stories that highlight how your product solved specific problems, but be clear about where it might not be the best fit. → Develop content that guides prospects to the right solution, even if it's not always yours. The result? You'll build a reputation for honesty and expertise, leading to more loyal customers, stronger word-of-mouth referrals, and, counterintuitively, increased sales to well-matched clients. 🚀 Ready to revolutionize your marketing approach with radical honesty? ⏭️ If you want to develop a marketing strategy that builds trust through transparency, let's talk.  #AuthenticMarketing #TechSales #CustomerTrust