IN THE NEWS: MIISTA Debut Office Style "Rage Room" in NYC Store Inviting Fans to Come and Smash It Up Spanish fashion label MIISTA just opened their first-ever New York store, and naturally — it opened with a bang. Looking at the somewhat depressing political landscape and current state of the world, Miista took inspiration from the collective anger of its community, wanting to give them a space to vent and let out their rage by building a “depressing office block” in its new store, inviting New York-based fans to come in and smash it all up. Drawing inspiration from the toxicity of the corporate office, one overwhelmingly run by white men who earn far more than their female counterparts, the set-up aimed to provide its community with a cathartic release — one that Miista hopes to continue with its ongoing “Rage Wall.” As the US gears up for November’s momentous election, Miista invites its New York-based community to head down to its new store and express their anger on a Post-It note, adding to a community-filled wall. “Our New York store is our pledge to be a lasting part of this community, and our rage wall, a commitment to keep challenging the status quo,” Miista confirms. 💡 HypeBae 💻 https://lnkd.in/dw7D9AVQ #fashion #retail #marketing #brand #brandexperience
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So instead of preserving, reusing and recycling resources MIISTA incites violent acts and distruction! That’s regression and definitely not innovation!
Love this experiential marketing
Digital Fashion Strategist | AI Integration Specialist, Creative Marketer & Product Developer | I Help Fashion Brands Boost Sales and User Engagement
2moWhat an innovative and timely concept by MIISTA! This Rage Room" not only provides a unique brand experience but also taps into the collective emotions of the community, offering a space for cathartic release. It's a bold move that aligns perfectly with the current socio-political climate and demonstrates a deep understanding of their audience. Kudos to MIISTA for pushing the boundaries of retail and creating a meaningful, interactive experience.