The Folklore’s Post

At Ulta 1067, we’re on a mission to boost sales by creating memorable in-store events that not only attract our guests but also inspire them to shop and engage with our brand. We believe that events are more than just a feature of our store—they’re an opportunity to build excitement, enhance guest experiences, and ultimately close sales gaps. It’s the collective effort—the “We” factor—that truly drives our success. While one individual can set the tone, it’s the combined energy, enthusiasm, and dedication of the entire team that produces winning results. Let’s keep the momentum going, Ulta 1067! Together, we’re creating events that not only excite our guests but also strengthen our store’s performance. Let’s continue pushing toward success, one event at a time! #thepossibilitiesarebeautiful #ultabeauty #events #nars #guestexperince #sales #ultakop #teamwork #motivation #inspiration Joselyn Epps Miriam Thompson

The calm before the storm. Do the event. There’s no better way to connect with your core end consumer and your retail partner than supporting their events. What other ways are you all connecting with your end consumers and retail partners? #events #sales #partytime

My parents run an electronics retail business where they deal with extremely price-sensitive customers everyday. In the era of cheap and convenient e-commerce, many visitors come to our stores for product demonstrations but then make their purchases online.It can be frustrating to attend customers when it's evident that they are just browsing with no intention to purchase. However, I once observed my mother attending a customer. Regardless of their clear lack of intent to buy, she remained polite, answered all questions, and offered them the best deal she could. When they mentioned a competitor was offering a better price, she encouraged them to check it out and return if they changed their mind. Curious, I asked about her approach. Her response was insightful. She said, "always give the customer space to come back." If they change their mind, or are unable to find a better deal elsewhere, they should feel welcome to come back to us. Our attitude shouldn't make them feel any sort of shame or hesitation in doing that. The lesson stuck. Business is not just about making sales but fostering an environment where customers feel valued and comfortable revisiting if their decisions evolve. #business #sales #customerservice #organisationalculture

Hosting a store event is a fantastic way to attract new customers, engage with your existing clientele, and boost your sales.👍 This informative article from INSTORE Magazine offers some excellent tips on how to throw a successful store event. By following these guidelines, you can create an event that delights your customers, drives sales, and strengthens your brand. Let me know your thoughts! 📝https://ow.ly/jJ8J50T8GLz #RDI #Diamonds #DiamondJewelry #RetailerTips #INSTOREMagazine

Give your sales a summer boost! Plan special events that attract customers with deep discounts, raffles, and free giveaways. These strategies can drive foot traffic and increase sales in your store. Time to rev up your summer sales! ☀️

Developing An Effective Serve Strategy Understanding the target territory, channel and venue is crucial when developing a serve strategy. Red Bull commissioned our team to create a serve strategy for the launch of their new Red Bull Curuba expression into two major national accounts. We crafted seven signature serves featuring the Curuba expression. The process began with an analysis of macro trends to develop three flavour samples. Our next step was to refine these serves to meet key internal KPIs for this project: aesthetics, simplicity, and margin. To ensure the national accounts could seamlessly adopt the serves, we rigorously tested them for speed of service. A successful serve strategy starts with understanding the planned destination of the serves. In this instance, the drinks were intended for two multi-site national bar brands. The serves needed to be easily integrated into high-volume venues, appeal to their customer demographic, and minimise potential wastage. We established these criteria through channel analysis, informed by discussions with our on-trade network. Approaching serve strategy academically and backing it with real-world insights is essential to ensure the maximum rate of sale.....one size certainly does not fit all. #servestrategy #drinksmarketing #ontrade

𝗦𝘁𝗼𝗿𝘆 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸: 𝗧𝘂𝗽𝗽𝗲𝗿𝘄𝗮𝗿𝗲'𝘀 𝗕𝗮𝗻𝗸𝗿𝘂𝗽𝘁𝗰𝘆 - 𝗪𝗵𝗮𝘁 𝗛𝗮𝗽𝗽𝗲𝗻𝗲𝗱? It’s hard to believe that a brand synonymous with kitchen storage could find itself in such a predicament, especially with a loyal customer base that has spanned generations. In a statement on Tuesday, Tupperware announced that it will seek court approval to continue operating during the proceedings and remains focused on providing its customers with its award-winning products through Tupperware sales consultants, retail partners, and online channels. Tupperware built its empire on in-home demonstrations and a passionate network of sales representatives. But in today’s digital-first world, did they miss the mark by not evolving their approach? The rise of e-commerce has transformed how consumers shop and engage with brands, and brands that fail to adapt to this shift risk losing relevance. #Tupperware #PublicRelations #Marketing #ConsumerTrends

How to overcome to the problem of limited shelf space in salons... The key is not just to have the “hero” products and the “promo” products in pride of place in all salons.   Whilst we know that brands will have products they “want to shift”, one of the best ways to engage with the salons is to listen to them look at their sales and suggest that the salon showcases its best sellers. Also, make sure relevant upselling and cross-selling items are next to those to make an increased sale easier.   You also need to make sure that the displays are being changed regularly to match seasons or events. #salon #salonlife #businessdevelopment #salonmanagement #salonsoftware

Discover how hosting events like Open Houses or Procrastinator Parties can enhance customer connections, boost sales, and drive foot traffic to your store. Dive into our latest blog for creative ideas that will make your events truly memorable.

Happy Monday! So who is excited about the time change like I am? Lose an hour of sleep to gain an hour of daylight; I love it! It makes me want to spring forward like the season! Though it is a little tiring the first few days, I adapt and take advantage of the opportunity to spend more time outdoors with my family and boost Md76. Spring has sprung and "Spring Forward" is a great opportunity to boost your business! Here's how: +Extended Sunshine = Extended Hours, (especially for outdoor businesses): Consider extending your opening hours to capture those extra sunny times for those who don't like to shop at night. +Plan Outdoor Events: Host sidewalk sales, patio happy hours, or product demonstrations. People are itching to get outside, so give them a reason to visit.! +Showcase Seasonal Products: Spring cleaning? Update your storefront and social media with fresh, spring-themed products and promotions that can capture your target audiences attention faster. +Highlight "Sunshine Specials": Offer discounts or deals that encourage daytime shopping or dining. +Run a "Spring Forward" Contest: Get people engaged with a social media contest that celebrates the season and your business. Bonus Tip: Update all of your online profiles and your website in unison to reflect your spring specials and offerings to everyone! #SpringForward #BoostYourBusiness #SunshineAndSales If you have any questions or need help with any of this don't hesitate to call (409) 500-2927 or email us at md76.sales@gmail.com May peace and blessings be with you, your families, and your business(s) this spring season!