The Freight Pod’s Post

Name: Rob Haddock on Shipper of Choice | The Freight Pod posted on the topic | LinkedIn
Uploaded: 2024-07-09T14:51:47.955Z
Channel: The Freight Pod

The Freight Pod

4,002 followers

3mo

Rob Haddock shares his perspective on what Shipper of Choice means to him. No surprise, he intimates having empathy for the driver is a critical piece to giving them a better experience at their facilities. And he talks about leveraging data from facility ratings to make necessary changes within the business to further enhance that experience. Check out the full episode for more great insights from this industry veteran.

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Transcript

You know, I when I started way back when, Andrew, ohh gosh, back in the 80s and I was in that warehouse roll. And it was a one stop shop. So I was doing procurement, I was doing you know, tendering loads, finance carriers, etcetera, etcetera, also dealing with the drivers and. We would see so many drivers who had had a long day, they were running a little bit late. They and we did the best to get him in and out as quickly as possible. Yeah, it was a small operation. So I had the freedom to to keep a few folks over and say, hey, let's stage the load. Soon as the driver gets there, let's get them on their way because they're, they're beat. And let's just at least, you know, give him a coke smile at them and get them on their way so they can go rest. And that kind of stuck with me because. That job is a driver is tough, not many people want to do it, fewer and fewer want to do it day in and day out. And those that are doing it want the runs that are perhaps getting them home every night. So the long haul driver which a lot of freight still requires that those drivers are aging out. So when I got into influential roles within transportation. You know, I thought there's two things we got to do. One, we have got to be good stewards with our carrier partners in the management team, in the management space. That's that's really behave like business partners. And then when you get over to, you know, the interaction with the drivers, let's make sure that it's a welcome center, not a guard shack. Let's make sure that we smile and, and, you know, show them where the facilities are and there's vending machines and let's not let them sit around. All day, let's get them on their way. And if we can do that, then there's an opportunity that we can be a shipper of choice. Now, I've done a lot of research. Shipper of choice may not get, you know, rates any lower than anybody else when it comes to a cost perspective, but they will get capacity when times get tight because the carrier management team wants to deal with somebody who's in a partnership relationship. And the other thing is that drivers talk amongst themselves and we've seen that facility ratings have merit. And the lower the facility rating, the chances are that the driver is going to say, there's no way I'm taking that that tender because I know I'm going to sit there for three hours and it's not built into the rate. You've got to raise the rate. I've seen a couple of locations within the network that had basically low ratings and there was a strong correlation to a higher rate. Mile then perhaps that market would indicate. And when you dig into it, you know, dwell time wasn't being managed very well or appointments were being managed and there you didn't have a drop yard, so. A little bit of investment went a long way to smooth out the operations. So I mean all of that kind of speaks to this is a limited resource that we all share across the industry. Let's make sure we keep the drivers moving and let's be professional about it.

Les Akin

Helping companies digitally benchmark, procure, and actively manage their transportation network

3mo

Andrew Silver - love the network of networks. I always envisioned this coming to fruition through a joint-venture, whereby companies offload and consolidate their transportation operations under one umbrella / operating company. What's missing, a trusted third-party that can create a single operating model that is empowered by these entities to make decisions to maximize the benefit. Perhaps, a company / consultancy that could digitize a shipper's network (digital twin), could take it a step further. Merging multiple digital networks, to identify the most effective matches while considering the operating requirements / constraints of each.

Brady Wamsley

3mo

Great reminder on the importance of playing a positive role in the driver experience! Each time I've done a driver ride along (LTL and Ground Expedite) I have a greater appreciation for the work being done and how we can drive a more productive experience. "Shipper of choice" is the "driver's choice"...

Michael Brady

Senior Account Manager, Retired at Reddaway

3mo

Drivers are a key component to solid relationships with customers

1 Reaction

Chris Douglass

COO @ Widespread Logistics | Co-Founder

3mo

Looking forward to this conversation!

1 Reaction

Brian Cristol

CEO & Co-Founder of ISO | Investor | Ex-Uber

3mo

This was great! I’ve always been appreciative of the collaboration with Rob Haddock over the past 8 years! I’ve learned a lot! 👊

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