Mastering Sales: The Art of Disqualification 🚫🎯 Think sales is all about persuasion? Think again. The key to a stellar sales strategy, especially for creatives, is mastering the art of disqualification. Here’s how to ensure you’re working with the right clients, every time! 🤝✨ Why Disqualify? Right Clients, Better Outcomes: Picking the right clients means less stress and more great work. When you align with clients who understand and value your process, magic happens. 🔮🎨 Manage Expectations: If a potential client has unrealistic goals, a strong sales process isn’t afraid to adjust or even lower those expectations—or kindly suggest a parting of ways if a mutual understanding can’t be reached. 🙅♂️🔄 Honesty Over Hype: Great sales isn’t about exaggerating what you can deliver. Like introverts or engineers in sales roles, it’s about clear, realistic expectations and filling gaps in understanding. 🤓📈 How to Implement Disqualification in Your Sales Process: 1. Initial Consultation: Use this time to really understand what the client expects and assess whether these align with what you can realistically deliver. 2. Educate Your Clients: Clearly explain your process and what’s achievable within their timeframe and budget. 3. Be Prepared to Say No: Not every client is the right client. It’s okay to turn down work that isn’t a good fit. 🔑 Remember, disqualification isn’t about losing potential business. It’s about optimizing for the best outcomes—for both you and your clients.
Absolutely! When you know from the start you're not a great fit for each other, but you take on the project anyway, it's a recipe for disaster
Daniel Priestley is a gem! The podcast on Oversubscribe & Scorecard Marketing was my favourite, it's always fascinating to learn from team Futur, the guests are always, always amazing...Thanks Chris & team!
So, true!
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2moAbsolutely 💯. It took me a long time to be able to turn down clients like this. As a result, you acquire higher quality clients, which in turn attracts higher value clients.