In a significant development, Noyb, an Austrian advocacy group, has initiated legal action against Google in the EU, alleging that the tech giant has been collecting user data without proper consent through its "Privacy Sandbox API." Introduced in 2023, this mechanism was intended to phase out third-party cookies, yet it appears not to fully safeguard user privacy as it still enables Google to track user activities and preferences directly through Chrome.
The complaint emphasizes that the supposed privacy-preserving features of the API were misleadingly presented, possibly deceiving users about the true nature of data collection. Given Google's pivotal role in online advertising, such actions have sparked concerns over both user privacy and competitive fairness. This incident underlines the ongoing tension between advancing digital technologies and maintaining rigorous data protection standards, drawing attention to the essential balance tech companies must maintain.
- https://lnkd.in/e54g2PVx
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