The Garden Agency’s Post

How #KitchenAid hijacked my husband's brain... Stick around for the plot twist at the end. Last weekend, my husband and I were out Christmas shopping when we found the most stunning ceramic bowl for our KitchenAid stand mixer, which we've had for 6 months. As my husband was paying, the sales assistant asked him what colour our KitchenAid is. Without missing a beat, he confidently replied: "Red." And this, friends, is the power of great marketing. You see, 6 months ago, this man couldn't have told you what a KitchenAid stand mixer was if his life depended on it. But somehow, their marketing campaigns – for an appliance he didn't even care about – found a way to imprint in his mind. It makes sense, really. Back in 1955, KitchenAid made a bold decision to introduce their iconic "Empire Red" colour. What started as a simple colour choice became the visual anchor for their entire brand. It was so successful that even people who've never owned one often picture that classic red stand mixer when they think of KitchenAid. Red is KitchenAid, whether you own one or not. Here's the thing though... our KitchenAid that's been sitting on our kitchen bench for the past 6 months… that my husband sees every single day... is pistachio green. And that's the real magic of focused branding: sometimes the key to standing out isn't about doing everything - it's about doing one thing so well that it overrides even our own reality. That's when you know you've created something truly unforgettable. #thisismarketing #branding #customerexperience

Most people don't talk about it, but the packaging could very well be your brand's silent salesman! It’s true. You can have the best product in the market, but if your packaging doesn't catch the eye, you might be missing out on key opportunities. At KIG Kraft Tech Containers Pvt Ltd, we fully comprehend this fact➡️While your product is inside the box, the only thing that stands between you and the sale is the packaging. That’s the moment when your brand speaks—without saying a word. So, what does great packaging bring to the table? ✔️First impressions: It sparks curiosity. A great package invites customers to take a closer look. ✔️Trust and value: Quality packaging reflects quality inside. It reassures your customers they’re making the right choice. ✔️Brand story: It’s a mini billboard for your brand. Every design detail communicates your values, your story, and your identity. In a nutshell, good packaging does things beyond just protecting…it sets the tone for the entire experience with your brand. So next time you're planning your packaging strategy, think about how your design can sell your product, even before it’s opened. #PackagingMatters #BrandIdentity #SilentSalesman 

Here's an organizing habit that is good to put in place on a seasonal or quarterly basis. It doesn't take long, and it makes a big difference in the look and function of your space! https://lnkd.in/g8DiYcfP #habits #organizinghabits #bulletinboards #bulletinboard #displays #seasonalhabits #decluttering #organizingtips

Beko “Where There’s a Will, There’s a Washer/Dryer” Campaign 💡 Why it’s great: Challenges ‘planned obsolescence’ with a witty campaign that lets customers include appliances in their wills, driving home a powerful message about the durability of their products. Would you put your washing machine in your will? Let us know in the comments! #marketers #marketing #marketinginspiration #advertising #adcampaign 👉 Like what you’re reading? Get more every week straight to your inbox: https://lnkd.in/g6PWxJbV

🔥 Weekend Special: Stocking Stuffers That Sizzle! 🔥 Retailers, make your holiday shelves sizzle with the Jim Beam® Silicone Grilling Mitten! ✅ Heat-resistant up to 500°F ✅ Durable silicone & canvas for a secure grip ✅ Flexible, rugged, and built to last Perfect for grill lovers! Stock up now and heat up those sales. 🧤🎁 Get yours before they’re gone! https://lnkd.in/dwPGnEpE #linkedin #socialmedia #marketing #business #digitalmarketing #linkedintips #socialmediamarketing #linkedinmarketing #networking #branding #like #personalbranding #usa

Ever strolled down the liquor aisle, stopped at the bitters section, and wondered why the labels on Angostura Limited bottles are so much bigger than the bottles themselves? 🤔 It turns out, there's an intriguing story behind that iconic design—a story of two brothers that perfectly illustrates the power of packaging in grabbing consumer attention. The Angostura brothers were preparing to enter their bitters into a competition. One was responsible for perfecting the recipe, while the other handled the label design (a classic Type A and Type B duo, right?🤪). But, in the rush before the contest, they realized a big mistake—the label was much larger than the bottle. Instead of starting over, they stuck the oversized label on the bottle and entered it as is. While they didn’t win the competition, one of the judges pointed out that their product stood out precisely because of the oversized label. And just like that, a trademark was born. 🤩 This "happy accident" has since become Angostura’s signature, helping them not only lead the category but also inspire the entire bitters aesthetic. It’s a powerful reminder of how unique and eye-catching packaging can be the difference between blending in and standing out. All hot takes are welcome in the comments. Drop us a line if you want to chat more about making your product stand out on-shelf! PC:  Angostura Limited #packagingdesign #branding  #cpgbranding

How Great Ideas Die In the Market. The idea was fantastic, and was a huge leap forward in technology. So the manufacturer looked at how much it would cost to produce, both labor and materials, added in the profit guideline, and came up with a number. Which was way, way above what the market was charging. So the products just sat there on the shelf, waiting to be marked down or sent for scrap. It isn’t what the manufacturer thinks, it’s what the public expects. The technology might be amazing, and people excited about its future, but not so excited that they’d rush out to buy it. My favorite examples: The first commercial color television sets were introduced in early 1954. The colors were bright and saturated, far beyond anything you could see on black and white TV. They were also expensive. RCA, even with its extensive distribution network moved very, very few of their $1000 Merrill model. (only 4400 were built, and who knows how many actually sold.) We do know that the Westinghouse color TV, which retailed for $1250, found exactly zero buyers. I remember the first microwave oven at the local appliance store. It needed its own cart (too big for a countertop) and cost $1000. The appliance store still had that oven in stock when they closed fifteen years later. Have you seen a product that, after materials and manufacturing costs, couldn’t compete in the market? Let me know in the comments below, or at jims at elsinoreba dot com, or get on my calendar (link below) #sales #marketing #owner #entrepreneur #technology

Looking to market a folding round table in a political environment? 🌐✨ Navigating the complexities of the political landscape can be a challenge, but with the right product like a folding round table, you can showcase its market potential and advantages. This versatile piece of furniture not only offers practicality and functionality but also adapts seamlessly to different settings – just like your strategies in the ever-changing political sphere. Embrace the opportunity to promote your folding round table and leverage its unique selling points in a dynamic political environment. Let's elevate your marketing game together! 🚀💼 #FoldingRoundTable #PoliticalMarketing #MarketPotential

Here's the perfect solution if you want to make your ECOM home page hook Recently redesigned Kudo Snack home page 1. HEADLINE The size has been increase Makes it easier to read 2. BACKGROUND IMAGE The product need to be fully visible No too big though Room is needed for other elements 3. EXPERT REVIEW Review of Renown People Should always be use As often as possible Yes, above the fold 4. CALL TO ACTION Button was center And the size increase Now it's easier to click 5. BENEFITS Product benefits Are gold nugget Don't hide them Put them above the fold Get your Engineered CRO solution here: https://lnkd.in/eHR3tgJq

Complete your dream mini home today with KitchenAid and Mini Brands