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We all know what jumping on the bandwagon can do. Following trends can bring a lot of benefit to a brand, not least that your potential customers may also be following said trend. But following trends simply because they are trends isn't always helpful. We wrote this piece last year to coincide with the coronation of King Charles and with International Women's Day next Friday we thought it's a great time to shine some light on it again. In this short blog our Chief Emma Harris explains her thoughts on why trend-chasing and performative actions can be more harmful than they are helpful. Let us know what you think in the comments! 👇 https://lnkd.in/ecZNWYaT #trends #marketing #leadership

Jumping On The Bandwagon – Glow London

Jumping On The Bandwagon – Glow London

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