No one knows #luxury quite like the Editorial Director and Publisher of News Prestige, Edwina McCann. So we asked her to share her thoughts on our new luxury codes - and how brands can use these to tap into Australian luxury consumers. Learn more about the luxury codes and how they can help inform your business #strategy, here: https://lnkd.in/g3P-j5ZZ #TheGrowthDistillery
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How is Asia's luxury pole position shaking up brands all over the world? 🌏 Asian luxury consumers have high expectations for service, and brands need to meet these expectations to stay relevant. The article also highlights the importance of appealing to the younger generation, particularly Gen Z, and the need for brands to reinvent themselves and focus on creating cultural capital to succeed in the changing luxury landscape. Read the full article here: https://okt.to/Z6v5LM #WeRDeltaGlobal #SustainablePackaging #LuxuryPackaging #LessPackagingForMoreBrands
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Unlocking the emotional power behind luxury brands is the key to lasting loyalty, desirability, and pricing power. In the latest future of luxury column of our CEO Daniel André Langer for Jing Daily, he explores how tapping into emotions elevates brand experiences and transforms client relationships. From delivering unforgettable moments to building deeper connections, the brands that master this emotional playbook will lead the future of luxury. Luxury, after all, is about pure emotion. #luxury #extremevaluecreation #daniellanger https://lnkd.in/g6QP5SQ5
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Here's a peak at the New Luxury's top brands from Highsnobiety's latest report New Luxury's New Rules. To learn more, you can download the full paper here: https://lnkd.in/efDfag2d
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This week on Luxury Unfiltered: "The imperative role extraordinary experiences play in elevating luxury" by Daniel André Langer, founder and CEO of consulting firm Équité. "Luxury brands must act now to elevate their client experiences from expected to extraordinary," asserts Langer. Langer proposes that in today's market, clients often find luxury brand services "predictable" and "uninspired" and need to elevate their services to differentiate themselves from their competition and appeal to an increasingly young and discerning clientele. Read here: https://lnkd.in/gSq9xpVa #LuxuryDaily #LuxuryNews #LuxuryUnfiltered #LuxuryBrands
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New Luxury is about driving cultural relevance and injecting product with meaning, and as such goes far beyond traditional luxury. If you want to understand why us ‘Cultural Pioneers’ voted brands like Stüssy, ALD or Chrome Hearts as Top Luxury (rather than old money brands like Hermes) … download our NEW LUXURY NEW RULES report here: https://lnkd.in/eY5cseS8 #highsnobiety #newluxury
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This week on Luxury Unfiltered: "The real reason luxury brands fail,” by Daniel André Langer, founder and CEO of consulting firm Équité. “Luxury clients expect the brands they prefer to be exceptional at every touchpoint, offering inspiration, emotions and a profound sense of belonging,” Dr. Langer writes. “But the brutal reality is that many luxury brands fail because they underestimate the constant, unrelenting effort required to keep clients engaged and inspired.” Read Dr. Langer’s full op-ed for insights on how luxury brands can create meaningful connections with its clients: https://lnkd.in/dK4mFwV9 #LuxuryDaily #LuxuryNews #LuxuryUnfiltered #Equite #LuxuryTips
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From Highsnobiety's latest report New Luxury's New Rules. Here's a peak at the New Luxury's top brands. To uncover more, you can download the full paper here: https://lnkd.in/efDfag2d
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Syndigo: Digital Thought Leader I Speaker I Data I PIM I MDM I E-Commerce I NFT I CX I Who is Who in Data Management
Friends check this against your wardrobe. #fashion Little surprise: NB, Stüssy and Salomon even jump from outdoor and sport to luxury. Yes the trend is there but this is strong achievement. Miu Miu as No 1 - not expected Aimé Leon Dore and Wales Bonner are definitely some of my favourites. Thoughts? PS: All need high level content to satisfy the consumer need in #ecommerce and any shelf. #DSA #CX #Data #PIM #MDM
From Highsnobiety's latest report New Luxury's New Rules. Here's a peak at the New Luxury's top brands. To uncover more, you can download the full paper here: https://lnkd.in/efDfag2d
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As much as I love NB, Salomon… aren’t we confusing luxury and lifestyle brands a bit too often these days ? Of course, luxury consumers might complete their luxury items with some non-luxury items, but shouldn’t we still separate what’s luxury and what’s not? Or then it’s the top 10 brands owned by luxury shoppers vs top 10 luxury brands ? What’s your thoughts? #luxury #fashion
From Highsnobiety's latest report New Luxury's New Rules. Here's a peak at the New Luxury's top brands. To uncover more, you can download the full paper here: https://lnkd.in/efDfag2d
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Why luxury brands need a blueprint for success. Luxury brands seeking growth and continued desirability must be more deliberate with their strategies. Read More: https://lnkd.in/gxuy-yFr #LuxuryCruxx #LuxuryConnect
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Director, The Growth Distillery & The Growth Intelligence Centre
7moSome sage wisdom (as always!) from the fabulous Edwina McCann.