The Hidden Voices Copywriting’s Post

Your digital agency could do with new clients, but are you missing a trick? So many agencies let their email newsletters slide because: - They struggle to find the time - There's no clear strategy from the outset - They lack the in-house skills to write it Whether you've got dozens, hundreds or thousands of subscribers, if your newsletter never goes out, it will never bring in any new business. Read more via the link in the comments.

Why should you stick your content in a test tube? When did you last experiment with your messaging? Read why it makes sense and get some examples to inspire your own tests. The blog link is in the comments.

There's an easy way to give your case studies a shot in the arm. So many agencies use the same tired subheadings like: The Client, The Project and The Results. 😴 Get some better ideas in the blog below because you're selling yourself short.

I'm just going to come out and say it. I hate Scotch eggs. I really didn't want to write the blog post below, but thought you might like some tips on how to write articles with a strong opinion. It's time to bin blending in (and Scotch eggs).

Is your agency’s blog like that box of random stuff in your attic? You know, the things you kept because they were bound to be useful one day. However, the box has been gathering dust for ages, and you’ve forgotten all about it until now. Is there any point in having a blog if you don’t give it your all? What message does that send to your prospects? It's time to start taking your blog more seriously. Read the article below.

We consume around 34 GB of data every day. That's the equivalent of hearing/reading around 100,000 words. It's fair to say there's a lot of competition for attention. That's why I've written this blog (link in the comments) on three ways to make your magazine content more memorable. #Magazines #Publishing #Interviews

We only get better at doing things through practise. I've made many mistakes when interviewing people for articles and have shared three of these in the short article below. Point number two is the most overlooked. Are there any more you would add?

Introducing Skylark. Learn more about my new service conducting interviews and writing articles to showcase entrepreneurs. The link with more details is in the comments. #Entrepreneurs #Entrepreneurship #TheHiddenVoices

Suella Braverman's recent comments about homeless people caused a lot of controversy. In my latest blog, I look at whether there's an opportunity to take something positive out of an awful situation. The link is in the comments. #Homelessness #Homeless #SuellaBraverman