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From manipulating elections to sowing confusion in Ukraine and the Israel-Hamas conflict, #deepfakes are making a meaningful impact on society. There has been an uptick in the use of deepfakes and the volume of synthetic media being created and it is becoming more and more realistic. Compounding these challenges is unreliable deepfake detection tools are providing false positive and false negative results, sowing doubt in authentic images and giving false confidence in #AI-generated ones. In her latest exclusive column for The Innovator Kay Firth-Butterfield, the former head of AI at the World Economic Forum, taps into the expertise of deepfake and synthetic media expert Henry Ajder, to discuss the impact on individuals, business and society. https://lnkd.in/gmYk_vuf

How Deepfakes Affect You, Your Business And Society - The Innovator

How Deepfakes Affect You, Your Business And Society - The Innovator

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