The J.M. Smucker Co.’s Post

With many retailers set to make over 50% of their annual sales in the next three months, what’s your plan to make the most of this critical period? To help you maximise your success, I'm launching an exciting competition where three retailers will win a spot! Here’s what each winner will receive: - An initial business call to uncover your aspirations for Q4. - A comprehensive business review from a customer’s perspective. - Three tailored actions to help you achieve your Q4 goals. - Three follow-up calls over the next three months to track your progress and fine-tune your strategy. To enter, simply comment below with your business name. The three winners will be announced on 18.10.24. Best of luck to all!

Effective channel incentives are a strategic element essential to growing your channel program. These incentives play a crucial role in motivating your partners—distributors, resellers, and dealers—to drive sales, improve brand awareness, and strengthen their loyalty to your company. The right incentives can drive partners to integrate a vendor’s offering more deeply into their solutions and create behaviors that build long-lasting partnerships. 𝐑𝐞𝐚𝐝 𝐦𝐲 𝐥𝐚𝐭𝐞𝐬𝐭 𝐛𝐥𝐨𝐠 𝐡𝐞𝐫𝐞: https://lnkd.in/g4QharzH #CRN #channelpartner #channelincentives

Effective channel incentives are a strategic element essential to growing your channel program. These incentives play a crucial role in motivating your partners—distributors, resellers, and dealers—to drive sales, improve brand awareness, and strengthen their loyalty to your company. The right incentives can drive partners to integrate a vendor’s offering more deeply into their solutions and create behaviors that build long-lasting partnerships. 𝐑𝐞𝐚𝐝 Finley Endres 𝐥𝐚𝐭𝐞𝐬𝐭 𝐛𝐥𝐨𝐠 𝐡𝐞𝐫𝐞: https://lnkd.in/g4QharzH #CRN #channelpartner #channelincentives

Driving for Customer Impact is a core value, as evident in a successful 2023 and we are continuing the momentum in 2024 and beyond.

Case Study Spotlight: A SEAT Retailer Success Story. 💡 The Challenge A SEAT Retailer needed extra support for outbound call follow-ups on lost sales leads. Our goals were to provide: - Additional resource - Consistent process - Reactivating sales leads / increasing conversions The Solution We implemented a structured and consistent process for call handling, ensuring that qualified reactivated leads were efficiently passed to the Sales Team. We also provided: - Weekly reports tracking penetration rates - Insights into reasons for not purchasing This highlighted the crucial role of Retailer Sales Teams in maximising opportunities to reduce high defection rates. The Results / ROI - 734 Prospects - 41% Successful Connections - 14.10% Penetration Rate - 15% Purchased Elsewhere 📈 Need more info? 📈 Contact us to see how we can support your business in driving sales and reducing lead defection, or check out more case studies here: https://lnkd.in/ecgVBZk5 #SalesSupport #LeadConversion #CustomerSuccess #AutomotiveSales #BusinessGrowth #CaseStudy

Further moving towards our discussion on "Sales Fundamentals" Another very important concept is 'Numeric Distribution' & 'Weighted Distribution'. By analysing these metrics, you can gain insights into your market presence while considering both 1. The number of shops carrying the brand and 2. The sales weight associated with those shops #sales #salesmanagement #salescoaching #salestraining #salesleadership

Not another one!.... ✔ Record April - completed! Always nice to get the Record Breakers logo on to the monthly sales pack I put together for our management meetings. 🙌 I haven't posted too much about our successes of late - it's hard to celebrate when you see and hear others having a tougher time. But my team have had another blinding month, delivering the BEST ever April sales performance in our 79 year history, and believe me internally we celebrate these wins. 🍻 There was an element of jeopardy this time around, as the record wasn't already beaten as we went into the the final day of the month. This made a great change as I saw first hand the desire and hunger of my guys to get orders out and invoiced, ultimately influencing the number. Now off to review the management information, see who was up MoM and YoY, and who was down. Looking at the reasons and the opportunities in granular detail and see how well we are implementing our strategy actions.... Well done Martyn Durham, Gregory Johnson, Peter Shears, Jeff Betts, Oliver Somers, Tony Johnson DipGAI MGAI DipFD, Jon Fish #sales #recordbreakers #marketing #winners

For those of you who prefer shorter videos, here's the 5 Things to Know for the week - Thing 3 Retail sales came in weak while manufacturing exceeds expectations. This reverses our prior trend of weak manufacturing and strong consumer sales. https://lnkd.in/eaGZRA9d

Further moving towards our discussion on "Sales Fundamentals" Another very important concept is 'Numeric Distribution' & 'Weighted Distribution'. By analysing these metrics, you can gain insights into your market presence while considering both 1. The number of shops carrying the brand and 2. The sales weight associated with those shops #sales #salesmanagement #salescoaching #salestraining #salesleadership ♻ REPOST this message to help your network...

This is how I took my first business from $26 million to $400 million in revenue: DIFFERENTIATION We were a retailer that was going against the TJ Maxx’s of the world.  To be competitive, we created something that none of our competitors had - An exclusive back room that only our top customers even knew about - but that they could visit each day and see what new items had come in and have first access to those hot items.  This created a buzz that kept curiosity flowing, continued return customers, and off the charts frequency of purchases. The only way to beat a solid competitor is to give your customer a reason to choose you over them. You need to be different…and you need to be unique in the eyes of your customer. #differentiation #marketingstrategy #growth