The Kiln’s Post

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Ever wanted to sequence leads from one Clay table into multiple HeyReach campaigns? There are a few inefficient ways to do this: - Split into 3 different Clay tables and push to one campaign from each - Use Clay’s ‘Run a certain number of rows’ feature to ‘manually’ run each column for a specified number of rows - Paste a static value into a separate column for a certain number of rows, then run each HeyReach column conditionally based on that value Here’s how we made this process quicker: We were running LinkedIn campaigns for a client of ours with HeyReach and they wanted to spread the campaign across three of their reps’ accounts. Here’s what we did: - Made a new formula column and used this Clayscript™️ formula to randomly generate a number between 1 and 3: Math.floor(Math.random() * 3) + 1 Then, we conditionally sent the leads to a HeyReach campaign based on the number generated (arbitrarily). If random number = 1, send leads to sender account 1, If random number = 2, send leads to sender account 2, and so on… This method was far more efficient, less messy and more fun :) Clay truly is a canvas for both technical folks and creative people… if used correctly, it can make almost any GTM process more efficient.

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