The Kiln’s Post

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Simple way to save clay credits. Spend credits to get the most important/required data point first ( email ). Find other data points ( revenue, AI personalisation, head count growth ) conditionally only if the required data point is not empty. This way you’ll avoid spending credits on rows with no emails. There’s no point of having a personalised line, revenue info with no email to send to. extremely simple, but often missed.

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