The Langston Co.’s Post

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🎸 Are you picking up guitar playing as your new hobby in 2024? What matters most to you in selecting your new guitar: brand, functionality, or aesthetic? In our latest research, we found that most guitar players prioritize brand over functionality or aesthetic when picking out their guitars. While functionality certainly has its place, consumers are willing to invest in the brands they find most trusted. In fact, we found that 49% of consumers were willing to pay $500 more for a guitar from Taylor Guitars than from Ibanez. Check out The Langston Co.'s freshly published report on consumer behaviors in the guitar market to learn more: https://lnkd.in/gQ8NthyT

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