Chip Humitz, Marketing and Strategy Director, and Scott Waraniak, Executive Producer and Partner, at Lunar North, a branding and motion design studio, discuss strategies for achieving pricing power in the logistics industry. #logistics #branding #marketing #pricing #podcast https://lnkd.in/gFcS2_av
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Check out the latest post by co-host Bonnie Habyan on #personalbranding and the secrets to success in our age of digital connectivity.
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Founder & CEO of Honchō - Award Winning SEO & PPC for Retail & Automotive - Established 2008
A logo is NOT a brand. It’s part of your identity sure, but people often mistake the visual element of a brand for the brand itself. A when it comes to a rebrand, it isn’t just a shiny new logo and website. A brand cuts much deeper. Its your values, how you communicate, how you make people feel, the experience you give your customers, and ultimately its what people say about you. Kevin Russell and I recently appeared on The Brand Stories podcast with the guys from Unearthed to tell our story. On the topic of branding we discussed the importance of knowing the difference between a brand and a logo/identity. And as a result, Kevin went away and created this very cool walkthrough. Check it out 👇🏻 I’ve also put comments in the links to the podcast, Kevin and Honcho (in case you want any branded wizardry or top level SEO and PPC!)
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This is a really good way of explaining an ongoing debate with companies. It also explains why costs can differ for brand roll outs, or trying to get to the route of what the brief is. Any designer can create a logo but it takes a lot of strategic thinking, to create a brand. Investment in change isn't just about money too, it can even affect your teams well being as not everyone likes change. There are so many factors to updating or creating a brand, the psychology of it all can be mind-blowing when you lift the lid...
Founder & CEO of Honchō - Award Winning SEO & PPC for Retail & Automotive - Established 2008
A logo is NOT a brand. It’s part of your identity sure, but people often mistake the visual element of a brand for the brand itself. A when it comes to a rebrand, it isn’t just a shiny new logo and website. A brand cuts much deeper. Its your values, how you communicate, how you make people feel, the experience you give your customers, and ultimately its what people say about you. Kevin Russell and I recently appeared on The Brand Stories podcast with the guys from Unearthed to tell our story. On the topic of branding we discussed the importance of knowing the difference between a brand and a logo/identity. And as a result, Kevin went away and created this very cool walkthrough. Check it out 👇🏻 I’ve also put comments in the links to the podcast, Kevin and Honcho (in case you want any branded wizardry or top level SEO and PPC!)
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To know what a brand is, know what’s not first.
Founder & CEO of Honchō - Award Winning SEO & PPC for Retail & Automotive - Established 2008
A logo is NOT a brand. It’s part of your identity sure, but people often mistake the visual element of a brand for the brand itself. A when it comes to a rebrand, it isn’t just a shiny new logo and website. A brand cuts much deeper. Its your values, how you communicate, how you make people feel, the experience you give your customers, and ultimately its what people say about you. Kevin Russell and I recently appeared on The Brand Stories podcast with the guys from Unearthed to tell our story. On the topic of branding we discussed the importance of knowing the difference between a brand and a logo/identity. And as a result, Kevin went away and created this very cool walkthrough. Check it out 👇🏻 I’ve also put comments in the links to the podcast, Kevin and Honcho (in case you want any branded wizardry or top level SEO and PPC!)
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A logo is not a brand, so true
Founder & CEO of Honchō - Award Winning SEO & PPC for Retail & Automotive - Established 2008
A logo is NOT a brand. It’s part of your identity sure, but people often mistake the visual element of a brand for the brand itself. A when it comes to a rebrand, it isn’t just a shiny new logo and website. A brand cuts much deeper. Its your values, how you communicate, how you make people feel, the experience you give your customers, and ultimately its what people say about you. Kevin Russell and I recently appeared on The Brand Stories podcast with the guys from Unearthed to tell our story. On the topic of branding we discussed the importance of knowing the difference between a brand and a logo/identity. And as a result, Kevin went away and created this very cool walkthrough. Check it out 👇🏻 I’ve also put comments in the links to the podcast, Kevin and Honcho (in case you want any branded wizardry or top level SEO and PPC!)
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A logo or the look and feed of your website is just a part of your brand identity, not the brand itself. Rebranding involves more than just a new logo or website. It encompasses your core values, communication style, and the emotions you evoke. It's ultimately about how you make your customers feel when they are using your product or taking your service. The logo and colours are the CSS of your brand and user experience always ranks higher.
Founder & CEO of Honchō - Award Winning SEO & PPC for Retail & Automotive - Established 2008
A logo is NOT a brand. It’s part of your identity sure, but people often mistake the visual element of a brand for the brand itself. A when it comes to a rebrand, it isn’t just a shiny new logo and website. A brand cuts much deeper. Its your values, how you communicate, how you make people feel, the experience you give your customers, and ultimately its what people say about you. Kevin Russell and I recently appeared on The Brand Stories podcast with the guys from Unearthed to tell our story. On the topic of branding we discussed the importance of knowing the difference between a brand and a logo/identity. And as a result, Kevin went away and created this very cool walkthrough. Check it out 👇🏻 I’ve also put comments in the links to the podcast, Kevin and Honcho (in case you want any branded wizardry or top level SEO and PPC!)
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Product enthusiast with more than a decade of experience in consumer driven Product Design, Development & Management/ NIFT / PGCP PM (IIM I) , Ex RBL, WILLIAMPENN
A logo is not the brand itself; it’s merely a symbol. The essence of a sustainable, long-term brand lies in the delight it brings to its users. True brand loyalty is cultivated through consistent positive experiences, trust, and emotional connections. The user delight factor is the cornerstone of enduring brand success, transcending the visual identity to create lasting relationships with customers.
Founder & CEO of Honchō - Award Winning SEO & PPC for Retail & Automotive - Established 2008
A logo is NOT a brand. It’s part of your identity sure, but people often mistake the visual element of a brand for the brand itself. A when it comes to a rebrand, it isn’t just a shiny new logo and website. A brand cuts much deeper. Its your values, how you communicate, how you make people feel, the experience you give your customers, and ultimately its what people say about you. Kevin Russell and I recently appeared on The Brand Stories podcast with the guys from Unearthed to tell our story. On the topic of branding we discussed the importance of knowing the difference between a brand and a logo/identity. And as a result, Kevin went away and created this very cool walkthrough. Check it out 👇🏻 I’ve also put comments in the links to the podcast, Kevin and Honcho (in case you want any branded wizardry or top level SEO and PPC!)
