The Manufacturing Marketing Show’s Post

If you're considering handing your technical content over to a content farm, then content marketing might not be the right initiative for you. It's not just about repurposing; it's about understanding the depth and purpose behind each piece. Generic doesn't cut it. Specific, targeted repurposing by those who grasp your content's core is crucial. But if producing your content with the help of seasoned technical content writers is not currently in your budget, options like content audits or training your team can transform your approach without diluting your message. Remember, the goal isn't just more content—it's about meaningful transformation. Thank you again to Adam Kimmel for being a guest on the show. Check out the Full episode - https://hubs.ly/Q02mqrGR0 👇👇 Like what you hear? You can enjoy The Manufacturing Marketing Show on your platform of choice. Make sure to: 📹 Watch on YouTube 🎧 Listen on Spotify, Apple Podcasts and YouTube Music 🔔 Follow Selim Maalouf & Chris Carolan so you never miss any future episodes

The credibility of your marketing team with your technical organization might be the element that makes or breaks your content marketing efforts. Marketers can only learn so fast about the industry, while also keeping tabs on the aspects of marketing that they are responsible for. And it doesn't help that technical teams use this opportunity to dismiss the marketing team instead of investing the time and effort to close that gap and benefit in the long run. But this challenge shouldn't be the reason your content marketing fails. Use fractional expertise to bridge the gap. Keep pushing content that resonates, while building industry authority. Check out the Full episode - https://hubs.ly/Q02mqvMX0 👇👇 Like what you hear? You can enjoy The Manufacturing Marketing Show on your platform of choice. Make sure to: 📹 Watch on YouTube 🎧 Listen on Spotify, Apple Podcasts and YouTube Music 🔔 Follow Selim Maalouf & Chris Carolan so you never miss any future episodes

The credibility of your marketing team with your technical organization might be the element that makes or breaks your content marketing efforts. Marketers can only learn so fast about the industry, while also keeping tabs on the aspects of marketing that they are responsible for. And it doesn't help that technical teams use this opportunity to dismiss the marketing team instead of investing the time and effort to close that gap and benefit in the long run. But this challenge shouldn't be the reason your content marketing fails. Use fractional expertise to bridge the gap. Keep pushing content that resonates, while building industry authority. Check out the Full episode - https://hubs.ly/Q02lHBzS0 👇👇 Like what you hear? You can enjoy The Manufacturing Marketing Show on your platform of choice. Make sure to: 📹 Watch on YouTube 🎧 Listen on Spotify, Apple Podcasts and YouTube Music 🔔 Follow Selim Maalouf & Chris Carolan so you never miss any future episodes

In 2024, CREATE CONTENT! ✅ Content is king. Content is the future. Content will take you to places! -> Make Videos : Is there a better way to engage with your audience? -> Write : Write your thoughts if you're camera awkward, like me. -> Start a Newsletter : Aah, they best way to add value! -> Start a Podcast : Audio/Video Podcasts are booming! No one will read, watch or subscribe on Day 1. But they will, on Day 30 or 50 or 100. ✌ Consistency is the key! The formula is simple -> Add value through your content and polish your social media into becoming a Lead magnet. 1) Talk about WHY you do what you do. 2) How you add value through what you do. 3) Share your experiences - good or bad, both. 4) Tell a story with a takeaway - motivation, caution, lesson or inspiration. 5) Ask questions - interact, take opinions/suggestions/feedback. Slowly and steadily, the reward appears. 🎁 Well, outreach is always important, but CONTENT helps you get INBOUND enquiries of your services. They call it LEADs in simple English. Go get some Leads. 😘

Content directors and heads of content... Would this be something you'd buy: Podcast and blogging as a service. Here's what you'd get as a package for a quarterly fee: - 2 x podcasts / month (if you need more we can chat specifics) - Guest booking / co-hosting / show management - Custom Notion environment with all materials - Audio edited - Video edited - Video and audio snippets - Social media graphics / quote cards - 1 x feature-length blog post per show - 5-10x social posts per show - Quarterly round up articles - Editorial and ghost written pieces - Additional blog articles purchasable as a bolt-on - Regular check ins and strategy chats I've been delivering this for a client and realise that it might be of interest for anyone looking to add another channel or develop more mixed media assets for their audiences. What do you think? Is the package missing something? Does it look compelling? I'm fleshing this out and keen to hear thoughts.

If you've got a flagship piece of content, never make it available in only one format. E.g. If your flagship content's a written report, translate all the juiciest bits into: - Podcasts - Videos - Infographics - Carousels Etc. And I don’t mean just highlights. You want people to be able to get the same value from the content whether they consume it via the report or the podcast or the infographic. Here's why. 👇 #content #marketing #contentmarketing #marketinginsights

Some news! Are you looking for some help with your podcast or video content? Are you considering starting a podcast or YouTube channel but are overwhelmed by all the technical work? I get it! When I started my first YouTube channel, I had no clue what I was doing, but over the years, I've slowly put together a technical skillset that helps me tell digital stories through content. Since then I've launched 2 YouTube channels and 2 Podcasts for my own vision, but I want to offer my skills to others with a vision and message to share with the world. If you're looking for help editing and creating video content to share with your audience or you know someone who may need some help, let's connect! The power of visual storytelling is real, and I'd love to help others share their stories without the dread of managing technology. Don't let fear stop you from sharing what lives within you! You have value and power within you. Let's put it to work! If you're interested or know someone who might be, send me a DM, and we can start the conversation. Cheers y'all!

The blog post you’re writing right now is content. Your podcast is content. Your Instagram Stories are content. This post? Content. With AI making it easier than ever to create things at a rapid pace, the lake of possible content has become a VAST ocean. Do you create online materials that not only represent your brand, but invite people to interact with it directly? There you go! #DovetailSTL #Content #Podcast #Marketing #STL #Blog #AI #SocialMedia

How I Find the Best Clip from a Podcast/Speech? 4+ Years of Video editing & Repurposing content (You'll want to save this one!) Here are 3 ways: 👇 1️⃣ Opus Clips: ↳Scan entire Video, finds clips with highest engagement potential. ↳ (Link : https://www.opus.pro/) 2️⃣ 2short.ai: ↳Generate clips and captions that resonate with your audience. ↳(Link : https://2short.ai/) 3️⃣ Manual Scanning: ↳While tools are essential, nothing replaces human touch. Pick that 1 powerful moment from YOUR podcast/speech, Turn into an------------------->Engaging, Viral clip It’s not luck, It’s strategy✅ P.S: Drop comments if you want more tips! ------------------------------------------------- I am M. Hamza Khan Repurposing long form video content Into Engaging, Viral short form content Comment, Dm, Book 1:1 call today Found helpful, Repost♻️

To be effective with content creation, you must ensure every piece, whether a blogpost, video or podcast episode, serves a purpose ✨ And the best way to ensure you do this is to think strategically and plan ahead. 👉 Hayley's latest blogpost provides practical advice to help you shape the content you create and ensure it makes an impact: https://lnkd.in/e9FCSmD6 #ContentMarketing #Marketing #Content #Planning #MarketingTips