The Marketing Millennials’ Post

I just sent out our February 2024 Marketing Trends review to our email community and they are EATING. IT. UP. Our Slack notifications are going nuts right now as people click to check it out. In case you missed it, I published a report that covers how our marketing and sales systems were working in February. I covered: 🔥 How we got 100k views on our lead magnets with a 60% opt in rate 🔥 How we increased our daily inbound leads by as much as 500% 🔥 The results of a social media experiment I did last month that resulted in a 600% increase of people sliding into my DMs asking for more information about our programs 🔥 A LOT more. I broke down everything in the report. Grab the full report in the first comment.

Here we are in the depths of summer ☀️, Leo season is upon us…  Whether you’re taking some much-needed vacation 🌴 or simply trying to survive the summer heat 😅 … I’ll be bringing you some bite-sized ways to keep your ‘cool’ 😎 this month when it comes to executing your email marketing strategy! This kicks off the first in a six-part video series 📺, starting with the five key challenges email marketers are facing across industries: 1️⃣ Declining channel performance across key KPIs 2️⃣ Inability to re-engage dormant customers, resulting in higher CAC to win them back 3️⃣ Lack of insight into creative performance (not just overall campaign performance) 4️⃣ Difficulty in introducing customers to new categories of your business 5️⃣ Inefficient production processes that inhibit true automation and 1:1 personalization at scale Which of these challenges resonate most with you?! Drop your POV in the comments👇

Experiencing a drop in email performance? What about those inactive customers? And how can you even tell which email creative is actually working? Email marketers, we get it—the challenges are real. That’s why Rachel Kramer is here to share solutions and reveal how AI is providing answers to some of your toughest questions. Can you relate? Discover how Da Vinci can help: https://lnkd.in/eu4cCR_4

Ever wondered how to get more clicks on your emails? It's easier than you think. Find out a cool strategy that marketers swear by. Ready to boost your engagement? #EmailMarketing #EngagementBoost #MarketingTips #ClickRates

Transforming senior living marketing one click at a time! 🌟 Our new automation feature empowers marketing teams to do more with less, reaching potential residents with personalized messages and driving engagement. Elevate your marketing game today! #SeniorLiving #DigitalMarketing

Gone are the days of "Dear [First Name]" being enough to wow your subscribers. Here are 5 creative ways to personalize your emails: 👉 Company Shoutout: "How's business at [Company Name]?" 👉 Location Love: "Excited for the upcoming tech conference in [City]?" 👉 Smart Recommendations: "We think you'll love [Product] based on your last purchase!" 👉 Milestone Moments: "Happy [X] year anniversary with us!" 👉 Industry Insights: "Here's the latest trend in [Industry]..." Want more tips on email personalization? Drop a 👋 in the comments! #EmailMarketing #Personalization #DigitalMarketing #MarketingTips

🤔 Did you know...? 🤔 Gen Z's have a love for Direct Mail 💜 In today's digital age, Gen Z's surprising preference for direct mail stands out, with a whopping 67% expressing a preference for receiving marketing materials through the post! 📩 Marketing mail offers a tactile experience that resonates with Gen Z's- personalised direct mail campaigns not only capture their attention but also foster appreciation and loyalty among Gen Z consumers. They provide opportunities for creative storytelling and brand narrative-building, creating lasting impressions. DMA (Data & Marketing Association) UK #marketingagency #marketingcampaign #directmail #marketing #genzmarketing

Does the Subject Line: Brooklinen 🛏 🌬 Is Typing… make your heart skip a beat? Me too!! Yotpo's new project, Is Typing, is hitting inboxes everywhere today! Subscribe to receive weekly marketing inspiration from DTC industry experts and take your SMS & email marketing to the next level. Check the link in the comments

Some things we're supporting clients on this week: ✨ Setting up a KPI tracker + process so we can regularly track marketing ROI ✨ Testing new launch strategies to reduce customer acquisition cost ✨ Helping hire and build out a marketing team ✨ Guidance and direction on customer research surveys ✨ Working with team to elevate email marketing strategy and more... What do you have on deck this week?

Part 4 of our Mailbox Mojo blog series discusses the importance of measuring your direct mail programs, including tracking ROI, analyzing engagement, measuring pilots, and optimizing your direct mail campaigns for maximum impact. Read more here: https://lnkd.in/gRNrXnCN #DirectmailMarketing #DigitalMarketing #CustomerMarketing #MarketingTips #directmail #marketing #customerengagement #Morethanmail