The Marketing Practice’s Post

How do you achieve ABM mastery? 🧙 By paying attention to the hottest ABM trends of course 🔥 The third keynote from our Club Curiosity talk saw Paul Everett of The Marketing Practice deploy his vast ABM expertise to highlight 2024’s top trends. Want to stay up to date with the latest in B2B creativity? Want to know more about ABM? Visit our dedicated page: https://lnkd.in/e3GQKCHM See you at the next Club Curiosity talk!

Mastering ABM Webinar: Foundations, Strategies, and Implementation 📣 Join Tania Saez and Antoine Fadlallah as they discuss the following points: ▪️How to tackle 2024 top B2B companies' pain point: longer and more complex sales cycles ▪️Learn out-of-the-box ABM campaigns and tactics ▪️The state of ABM in Europe with a focus in Southern Europe (France, Spain, Italy).

It was an incredible session featuring insights from industry experts Tania Saez and Antoine Fadlallah, who shared their deep knowledge on how to build a solid ABM foundation, develop effective strategies, and ensure successful implementation. We want to thank all who joined and watched yesterday's N.Rich webinar, "Mastering ABM: Foundations, Strategies, and Implementation. Some key takeaways from the webinar included: - Foundations: The essential building blocks for a robust ABM strategy. - Strategies: Proven tactics to engage and convert your target accounts. - Implementation: Practical steps and tools to execute your ABM plan effectively. Your participation and engagement made the event truly special. Once again, thank you for being a part of this learning journey. Let's continue mastering ABM together! #ABM #Marketing #Webinar #NRich #MasteringABM https://lnkd.in/eA3za-9u

Ever wonder how people like me gear up for big conferences? Let me take you behind the scenes of my prep for the upcoming Forrester B2B Summit NA in Texas this year... - Research & Insights: Weeks before the event, I'm deep into the latest B2B marketing trends to prepare for my session on how you can use social intent signals. My office turns into a workshop of knowledge… - Tech & Engagement: It’s all about keeping the audience engaged, right? If you’ve seen me speak before, you may know what’s in store. If not, come on over to my spotlight session, 'Engage to Win: Capitalizing on Social Intent Signals in B2B Marketing' on May 8th at 10:15am. And don’t forget to keep your eyes open for my lucky tradition. (Hint: it’s in the video!) Can’t wait to see you there! #B2BMarketing #ForresterB2BSummit #BehindTheScenes

At B2B Ignite 2023, Antonia Wade, CMO of PwC, challenged the traditional marketing funnel, offering a new way for B2B marketers to think which accommodates the multitude of nuances in buyer behaviour. Ahead of B2B ignite 2024 on 3 July, you can now watch the session on-demand to learn how to reappraise channels and content according to buyer needs, and gain tips on assessing brand, gauging ROI, choosing/using tech and resetting your relationship with sales. Watch the session: https://okt.to/EVhQgx #b2bignite

The key to effective #B2Bmarketing? Making authentic, human-centered connections with your audience. In our new blog post, we dive into the insights gained from our team’s attendance at B2B Marketing Exchange and provide actionable tips to help you transform your strategy: https://lnkd.in/gYVB87YD #B2BMarketingExchange #AuthenticMarketing #CustomerCentricity

My personal, and a delegate favourite from 2023's B2B Ignite conference - as a community we've known for a long time that the traditional "funnel" approach to marketing has become increasingly irrelevant and outdated, a point articulated clearly by Antonia during her presentation.   A year on and the truth of this has accelerated to a whole new level, with multiple B2B revenue/growth teams focussing on how to shift their mindsets to create impactful buyer (and customer) journeys.   Sales & Marketing teams do still have some dividing lines of responsibility, but working in silos leads to misalignment and ultimately, revenue not being achieved. It's imperative to ensure you understand the new age of B2B buyers, and the journey that your business can take them on. B2B Ignite is fast approaching, but there still time to confirm tickets!

Watch our lovely Strategy Director Minke Egling as she outlines four key ways research can empower #B2Bmarketers to elevate their strategies and drive business growth.👇👇 Our B2B Marketing Benchmark reveals that #FoodandNutrition marketers see research as the springboard for effective #B2Bmarketing communication strategies – after all, authentic and inspiring narratives that truly resonate require a deep understanding of those who we’re trying to reach. For more expert-informed insights to guide your #B2Bmarketing efforts, download the full report here: https://lnkd.in/eTJN54uk

Data point #1 from our Future of B2B Events report! The Number 1 Challenge for event marketers is Engaging attendees, with 80.7 citing this as their biggest challenge! The challenge is growing more and more painful for event marketers with the increase of Gen-Z participating in events, who are interested in more engaging event experiences. Budget constraints came in as the #2 challenge. Sourcing quality speakers came in as #3. Any surprises for you on this list? Download the full report at the link in the comments ⬇️ #fieldmarketing #eventmarketing

While the potential of ABM is undeniable, no two businesses are the same☝️ B2B marketers must develop an ABM strategy that reflects their business’ unique challenges, customer needs & ABM sophistication level. In this live webinar, TechTarget's Jacqueline Thomas will sit down with Callum Miskell and Julie Wisdom of MOI Global for an in-depth conversation on their latest research and subsequent approaches to ABM across the globe 🌎 Register and make sure to join us: https://bit.ly/4axSDY5