The MarTech Summit’s Post

IABHK C24 is finally here! If you like to learn more about the future of Retail Media, either as a brand or a media, this is the place to go this Thu! #IABHK #C24 #Retailmedia

🔥🔥We are thrilled to announce that we'll attend some of the most pivotal events in the global commerce landscape over the coming weeks. As a leading force in the CPG and MarTech industries, this is a unique opportunity for us to connect with our peers, share insights, and discuss the future of digital commerce, retail media, digital shelf, and AI. Here’s where you can find us, in chronological order: 📍Istanbul🇹🇷 – IGEXX ISTANBUL GLOBAL E-EXPORT SUMMIT, Sep 4-5 Our founder and CEO Mert Damlapinar will be delivering a keynote speech on the AI Advantage in eCommerce, and participating in a panel discussion with executives from Meta and TikTok, where they will talk about social commerce. This event is crucial for CPG brands looking to expand their global footprint through innovative e-export methods. 📍New York🇺🇸 – IAB Connected Commerce Summit, Sep 17-19 We will attend this summit to interview leaders and executives from retail media and CPG world, join the VIP dinner. We'll be exploring new ways CPG brands can leverage connected commerce to enhance consumer experiences and drive growth through retail media. 📍London🇬🇧 – Digital Shelf Summit, Oct 10 I will take the stage in London, to discuss AI-Powered Product Recommendations and Smarter Search, how CPG brands can maximize their presence on the digital shelf. This session will focus on the integration of cutting-edge AI technologies to optimize product visibility and sales in the online retail environment. 📍Chicago🇺🇸 – Shoptalk Fall, Oct 16-18 We’ll be in Chicago for one of the most influential events in retail innovation. This is where the future of retail takes shape, and we're excited to share how ecommert is at the forefront of the next wave of digital transformation in the CPG industry. We look forward to meeting our partners, clients, and fellow innovators to share our vision and learn from each other. Let’s connect, collaborate, and drive the future of CPG forward. See you there! 𝗙𝗼𝗿 𝗺𝗼𝗿𝗲 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 𝗼𝗻 𝘁𝗵𝗲𝘀𝗲 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗮𝗻𝗱 𝘁𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert®𝗮𝗻𝗱 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. #ecommert #ecommerce #RetailMedia #DigitalShelf #AI #ArtificialIntelligence #GenAI #CPGinnovation #DigitalCommerce #GlobalBranding #MartTech #DigitalTransformation #KeynoteSpeaker #IndustryLeadership #FutureofRetail

Super stoked to be speaking on day 2 at The MarTech Summit . A panel on driving Sales and Marketing Productivity through the Buyer Journey. Looking forward to some mind expanding discussions! See you there! #Martech #salesenablement

What were brands’ gains and losses over the past year? How did they adjust their  investment strategies and play-styles? With self-streaming among brands becoming progressively popular, how can businesses break out from the price war dilemma and innovate? In a recent dialogue with CBN-Data, Baozun Chief Marketing Officer 張芝瑜 analysed the opportunities, dilemmas and solutions of short videos and live broadcasts from different perspectives. Chang emphasised, Baozun sees Live #eCommerce rapid evolution as an opportunity to curate refined media placements based on the taste and preferences from varying customer groups and scenarios across different platforms. Read our report for an in-depth analysis of Live eCommerce’s evolution in #2024. #Baozun #BaozunAsia #RetailTechnology #RetailInnovation #Phygital #SocialCommerce #CustomerExperience #DigitalCommerce #Retail #ConsumerEngagement

Last week I was a part of a panel discussion at the Vonage x e27 Indonesia Roadshow! 👏 During our conversations we explored themes around dissecting the future of customer experience. We engaged in forward-thinking discussions with my fellow panelists Chirag Kotak, Juinita Senduk, and Suzanna Buniardi, skillfully moderated by Rio Ferdinand Kiantara. In our conversations, we emphasized the significance of beginning with customer-centricity and empathy. Employing AI and data analytics can aids in deciphering customer tension points. Connecting with customers should be help during moments of tension instead of inundating them with irrelevant messages. It's vital to acknowledge that AI extends beyond chatbots, enabling personalized experiences. Mastery of omnichannel strategies entails grasping customer behavior across all platforms, crucial in Indonesia's mobile-first economy. Let's prioritize meaningful communication while respecting customers' privacy to foster impactful engagement. #ConversationalCommerce Ogilvy Indonesia Vonage e27 (Optimatic)

TLDR : I read through 55 pages of the report, and picked out the key ASEAN B2B Tech Trends for 2024 so you don't have to 😎 It just isn't said enough - in the B2B tech landscape of Southeast Asia, achieving marketing and sales excellence demands a nuanced approach. Blending omnichannel strategies with multi-touch approaches, from the digital pulse of social media to the impactful nature of face-to-face interactions. It also requires an astute understanding of the priorities of ASEAN enterprises and the areas in which ROIs are expected and investments are being channeled into. A recent AIBP survey of over 800 IT and business leaders across Indonesia, Malaysia, the Philippines, Thailand, and Vietnam reveals exactly that : priorities, challenges, and opportunities shaping the region's tech landscape. PS: I'm in KL from 5 - 15 Feb so if you happen to be in town and want a copy of the report, happy to pass you one over a cuppa ☕. Just drop me a DM. Or you can also access your copy of the report via this link https://lnkd.in/ghaNSEwn

Tale of 2 panels ! Was great to be part of #TechweekAsia as a Moderator for 2 panels with some awesome panelists who brought some amazing experience/expertise from industries like Consumer electronics, FMCG, Fashion , Luxury etc. Panel 1 - Building a Seamless O2O Journey: From Online Inspiration to In-Store Conversion Andrew Kang (江子敬)  Head of Department, Online Business - ex-Samsung, ex-NVIDIA, ex-Sony Kitty Chiu, Strategic Partner - Solidea by Calzificio Pinelli SRL Danny Ho, Executive Director and CFO - Sa Sa International Holdings Limited Key Points: 1. Understanding the Customers : Customers dont care about the channels. For them its the experience that defines the brand perception 2. Leveraging Technology for a Seamless Transition: Explore tools and technologies that facilitate the online-to-offline journey.  3. Measuring O2O Success: Identify key metrics for tracking effectiveness of omnichannel initiatives. Special mention to Andrew Kang (江子敬) for highlighting focus on key metrics - RPM ( Revenue , Profitability and Market share ) and not to get too infatuated with too many KPIs . And Danny Ho observations of moving away from traditional metrics like Average Bucket size..to metrics like Average monthly spend (Resonated given my Telco cap - Telco industry has traditionally used ARPU per month as a metric )  Panel 2 - Beyond the Hype: Unlocking the Potential of Augmented Reality (AR) in e-Commerce Ad de Goeij, Global Director IT Commerce - FrieslandCampina Guan Hin Tay , Creative Chairman - ex-BBDO Worldwide Singapore Muzzammil Ghafoor Ghafoor, Digital Commerce Lead (Malaysia, Singapore, Thailand) - PC - Unilever Panel explored the bigger view on the difference between VR , AR and how the boundaries are diminishing. 1) Some interesting Customer use cases by industries like Home Furnishing ( IKEA) , Retail ( Marks & Spencer ) and Dairy ( Bringing Farm to home ) were discussed 2.) AR in the backend - New use cases being explored in Workforce optimization, Warehouse management etc which bring improvement to the bottomline 3.) ROI of AR applications - In the end the RoI has to be clearly tangible wrt CX and the impact on Topline and Bottomline. One super interesting point which was consistent in both panels was the importance of use of Data for organizations. You may have the best tools/ platforms but it does not matter if the Data in the organization is not in the right format to be tracked and analysed. Irrespective of the maturity organizations need to get this step right in their CX journeys .  As OneByZero, this is something which is something we observe closely we advise clients in the region . Unlocking the data potential and the insights in the data can lead to improved business outcomes. Personally for me , was great to be back as part of #TechWeekAsia after more than 6 years and great job Andrew Kiwanuka Phoebe AU and the whole CloserStill Media for a well executed event .

Exciting news, fellow marketers and tech enthusiasts! I'm thrilled to announce that I'll be speaking at the upcoming Ecommerce Expo Asia & Technology For Marketing Asia event. This is where the future of digital marketing and e-commerce collides, and I can't wait to share insights with you all. Session Details: 📅 Date: October 10, 2024 🕒 Time: 14:25 - 15:10 📍 Venue: Marina Bay Sands, Singapore 💻 Registration Link: https://lnkd.in/gakhnF4u My talk is titled "The Rise of the Citizen Marketer - Democratizing Marketing." We'll dive deep into how technology is empowering everyone to become a marketer in their own right. From AI-driven tools to user-generated content, the landscape is shifting rapidly, and it's crucial we stay ahead of the curve. As someone who's been in the trenches of digital marketing for over 15 years, I've seen the industry evolve dramatically. But what's happening now? It's nothing short of a revolution. We're not just adapting to change; we're driving it. Here's a sneak peek of what we'll cover: 1. How AI is leveling the playing field for marketers of all sizes 2. The power of authenticity in user-generated content 3. Strategies for harnessing the potential of citizen marketers 4. The future of omnichannel marketing in a democratized landscape This session is not just a presentation—it's an invitation to join the conversation about the future of our industry. Whether you're a seasoned CMO or just starting your marketing journey, there's something here for everyone. Let's connect, learn, and grow together at this fantastic event. Who's joining me in shaping the future of marketing? P.S. The event spans October 9-10, 2024, and includes access to seven co-located events. It's a tech week you won't want to miss! #EcommerceExpoAsia #MarketingInnovation #AIinMarketing #DigitalTransformation #FutureOfEcommerce

Looks like SEA’s top marketers found their secret weapon! ✨ Wondering what’s inside the Ecommerce Mindscape | SEA 2024 report? Here’s a quick peek at why it’s a game-changer for 2024: 🔍 Deep consumer insights to understand the evolving behaviors and preferences in SEA, ⚙️ Gen AI strategies to boost personalization and customer retention, 📊 Key benchmarks to measure your performance against industry leaders, 💡 Actionable tips to cut CAC, drive conversions, and enhance loyalty. Don’t miss out—while everyone’s flipping through, you can download your copy here: https://lnkd.in/gbH8gvkS Stay ahead with the insights that matter. 📸 Featured in the photos: 🔸 Lisa Patvivatsiri, Chief Digital Officer, King Power 🔸 Seeraj Ahmad, VP - Head of Technology, Pomelo Fashion 🔸 Ramesh Kumar, Head of Technology Solutions and Services, PT. GTech Digital Asia 🔸 Arief Kurniadi Sugiharto, Digital Campaign Manager, PT. Erajaya Swasembada, Tbk. 🔸 Tony Zhuang, Chief Information Officer, SmartBuyGlasses Optical Group Saket Triton Sreejith Jeet Siddhesh Vinayak Anand Anit Deependra Fernando Paolo Stallon Milarose Vy Tran Balakumaran Shashankh Rahul Kanika Gaurav Riccha #EcommerceMindscape2024 #GenAI #SEA #MarketingInnovation #NetcoreCloud

dentsu’s report showed that 88% of APAC consumers are inclined to delegate work and personal scheduling duties to AI assistants, and a staggering 62% express a desire for an AI clone by 2035 to manage their daily tasks. Commenting on the report, Dominic Powers, chief growth officer at dentsu APAC, remarked, “Consumer Vision 2035 unveils the dawn of a transformative era across technology, culture, and consumer expectations. As we navigate towards an AI-filtered future, businesses must proactively adapt to meet evolving consumer needs. These insights serve as a compass for people-centred transformation, fostering long-term brand resilience and innovation.” #technology #consumerinsights #artificialintelligence ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in omnichannel communications, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z