The Monday Morning Marketing Podcast’s Post

Phew! This first week of Q1 has felt like a month already 🫠 So what better way to simplify our jobs than by demystifying marketing evaluation? In this blog post, our Head of Data Andreas Nguyen Arentoft tells you:  1️⃣ What steps to follow to evaluate your marketing performance 👣 2️⃣ How to do it without falling into the marketing jargon trap 🕳️ Happy reading!

If you're new to Google Tag Manager (GTM) or want to refine your skills, check out our latest blog: https://lnkd.in/gwChcnmG Our latest blog covers everything you need to know to start—from setting up tags to optimizing your website's tracking. Simplify your tag management and boost your marketing! Head over to our blog for the full article. Question for you! Have you implemented Google Tag Manager on your website yet? What features have been most useful for your business? Let us know in the comments

Demystifying Local Citation Management: A Guide for Every Business Local citations - those mentions of your business across the web - play a crucial role in local search results, influencing your visibility and potentially driving customers to your door. But managing them effectively can be a daunting task, with various options and considerations. There are three main approaches to tackle this challenge: manual, semi-automated, and automated. https://lnkd.in/g_YGuxZd #piermediaagency #piermedia #locaseo #citations

Zibster gives you all the ways to optimize your website for search engines. Need some other ways to help your rankings? Check out our article on how to bridge the gap between customer reviews and search. https://lnkd.in/edkMQMQh

Navigating budget cuts is never easy, especially when you're determined to maintain strong marketing outcomes. 🙌 But what if improving efficiency was about leveraging smarter strategies rather than simply cutting costs? 🔍 Here are three actionable steps to make your marketing team more efficient: 1️⃣ Leverage AI and Automation: Tools like chatbots for customer service, AI-powered content generation, and automated email marketing can drastically reduce operational costs. For example, using AI to analyze customer data helps target campaigns more effectively, saving both time and money. 2️⃣ Embrace Data-Driven Decision Making: Focus on data analysis to identify underperforming campaigns. Shifting resources to areas with higher ROI ensures that every dollar spent is optimized. Predictive analytics can forecast future trends, helping make informed decisions about where to allocate budgets. 3️⃣ Repurpose and Optimize Content: Repurposing existing content not only maximizes its reach but also minimizes the cost of creation. User-generated content is another gold mine—encouraging your audience to share their experiences provides authentic and cost-effective marketing material. These steps are not just about surviving budget cuts but thriving through them. 💪 What strategies have you found effective in managing budget constraints? Share your experiences below! 👇

Once upon a time, in a faraway land, I worked with a client whose metrics looked like the Periodic Table of Elements ... It went more or less like this: Client: - "We're kind of lost over measuring growth..." Me: - "How about focusing on the key metrics that matter the most? " Client: - "Actually, we are fine with what we have here. We were thinking of adding more specific metrics on top of these." [Curtain] A correction. I 𝑎𝑙𝑚𝑜𝑠𝑡 worked with them. - Form over function - Benchmarking for benchmarking's sake - Complex spreadsheets none reads (or understands) Nah... I don't buy this. How about: - Common-sense marketing - Lean, frugal solutions - Impact over input? And while elegant simplicity isn't always easy to achieve... Try to say this five times, fast 👇: "𝑚𝑜𝑛𝑡ℎ𝑙𝑦 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑚𝑒𝑡𝑟𝑖𝑐𝑠 𝑚𝑎𝑡𝑟𝑖𝑥" ... Yours In Growth 🌞 → 📌 Follow me If you like this content → ♻️ Repost if you found this useful

Wealth of Knowledge, Insights, Data you can use to uplift your marketing in 2024. You'd not want to miss this. https://lnkd.in/gGQKTCVP

Transform your website into a marketing powerhouse with the help of analytics! Are you feeling lost in the marketing jungle or chasing trends with no clear path to success? Here's the solution: Website Analytics They are like finding a magic decoder ring that unlocks the secrets of what's working and what's not with your marketing on your website! Imagine knowing: ↳ Which blog posts keep people reading? ↳ What content makes them buy something? ↳ Where visitors get lost and leave your site? No more guessing: Website stuff helps you focus on what truly matters: getting your message to the right people and making your business grow! So want a quick win? Track a few simple things: ↬ How many people visit your site ↬ How many leave right away ↬ How many do what you want them to ↬ This shows how people use your site. This will give you a basic understanding of how people are interacting with your site. Want to turn your website into a marketing machine? Just tell me what marketing struggles you're facing in the comments below, and we'll see how website magic can help you win.

Learn cutting-edge strategies to help you level up your marketing game this year.... Looking to grow your business? Schedule a free website analysis today: calendly.com/corpseosales #SEOtips #DigitalMarketing #SEOStrategies #SEOExpert #seocompany #OnPageSEO #OffPageSEO #SearchEngineOptimization #SEOContent #GoogleRanking #SEOAgency #SEOConsultant #WebsiteOptimization #LinkBuilding #seoservices

In any successful marketing strategy, the word 'ASK' plays a pivotal role. As someone who guides businesses towards top Google Maps rankings, I've learned that the art of the ASK can make or break client interactions. It's about inquiry, it's about depth, it's about understanding. Harness this nugget of wisdom and watch client relationships transform. #MarketingStrategy #ASKPhilosophy #GoogleMapsOptimization How do you use the word ASK?