Our world is increasingly less personal, yet at the same time, we crave authentic connection.
We secretly fear that we’re not enough, not living up to whatever standards we think we need to meet. This hinders us from connecting with others.
In hospitality, this can hold us back from providing authentic, caring service by keeping us hidden and assuming that we are the only ones who feel this way.
Authentic, caring service is not difficult, but it does take some effort on our part:
1. Being knowledgeable about your offerings
2. Having confidence in your knowledge
3. Being intentional about desiring to connect thoughtfully
4. Paying attention to the verbal and physical cues that the guest is giving
5. Offering appropriate connection in a thoughtful and caring way
Increasing confidence in your practical knowledge allows you to adapt to each guest knowledgeably and personally.
Intentionality is huge. You have to want to provide an unexpected level of service.
From there, pay attention and look for ways you can personalize an interaction. That doesn’t just mean use their name (although definitely do so if appropriate).
Maybe you notice someone is acting like they’re cold, but haven’t said anything. Offer to turn on a heater for them, or just do it if it won’t adversely affect other guests. If it would, maybe take a blanket over and offer it. Say that you noticed they looked cold, and you thought they might want a cozy blanket. Bring them some hot water, or offer tea or coffee.
Maybe a guest seems really stuck deciding what to eat. Proactively ask if you can describe dishes to them. Asking what questions they have might open the door to you being able to provide something that isn’t expressly on the menu, but that is easily accommodated.
Maybe they’re not getting along with whoever they’re with or seem distracted. Offer a warm smile and a caring attitude. This goes a long way and may be just what is needed. One time I did that and found out my guest was grieving and they welcomed the pure human connection.
♟️DM me if your team needs help discovering ways to naturally connect with their guests. It’s what I’m known for.
Team Leader, Investigations, Law Society of NSW
3moDid they comment about the recent The Economist article about bias in the The New York Times Bestseller Book List as a conversation starter?