The Nursery Research & Planning’s Post

Have FIFA scored massive own goal by dropping out the gaming industry? As pioneers in brand and communications research – with an expertise in the gaming sector – we think they’ve volleyed it in their own net from the halfway line. https://lnkd.in/e2E7hJPx   #GamingIndustry #BrandPerception #EA #FIFA #MarketResearch #itsinthegame #whatonearthweretheythinking

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David Alterman

Chief Executive Officer at The Nursery Research & Planning

1y

Some brand owners simply don't recognise the power and value of their brand. Shortsighted by FIFA - far sighted by The Nursery Research & Planning

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