Last week, our most recent project was unveiled...
It was the creation of a futuristic (conceptual) bicycle brand and creative assets for Sanity.
No, Sanity isn't branching out into selling high-end innovative bikes, merchandise, tours etc. Sanity needed a new demo brand that enabled them to tell their story in a visually impactful and relatable way, no matter who they were speaking to. They needed a brand that aligned with Sanity's own values that brought the Sanity difference to life.
Meet: Sanetti: https://lnkd.in/gSZbBjEm
Sanetti was unveiled last week at Sanity's major launch event and made a huge impact If early feedback is anything to go by! Just don't make the mistake of falling in love with the bike, it's not real 😉
Hat tip to Molly Friederich and the teams at both Sanity and evensix. We achieved a huge amount in a short space of time and the collaboration was 👌
#productlaunch #digitalbrand #innovation #branding #creativity
Digital Business Strategist - Marketing Enthusiast - Social Media Practitioner - Brand Developer - Hubspot Certified
7moFantastic!