The PHNX Awards’ Post

𝗦𝗨𝗣𝗘𝗥𝗕𝗢𝗪𝗟 𝗔𝗗𝗩𝗘𝗥𝗧𝗜𝗦𝗠𝗘𝗡𝗧 TIP 📢 Do you know that commercials are produced especially for the Super Bowl - but broadcasting them is not cheap. Around $𝟳.𝟬𝟬𝟬.𝟬𝟬𝟬 𝗮𝗿𝗲 𝗰𝗵𝗮𝗿𝗴𝗲𝗱 𝗳𝗼𝗿 𝟯𝟬 𝘀𝗲𝗰𝗼𝗻𝗱𝘀 😱. Yes this amounts was paid by the brands. At least the price remained stable compared to the previous year 😂. Interesting 🧐. #paidmedia #livestreaming #superbowl #tvadvertising #chiefs #49ers

🌧️ Unveiling the link between a decade-long drought and human-caused climate change in the Andes. This is also affecting the western U.S., which is seeing a dwindling water supply and escalating threat of #wildfires worsened by exceptionally hot and dry conditions. Also, remembering the Uruguayan Air Force Flight 571 accident in 1972. As Roshintha Perera states "Watching the movie "Society of the Snow," based on the 1972 Uruguayan flight crash in the Andes, left me reflecting on the raw realities of human resilience, survival instincts, and the unyielding spirit that emerges in the face of adversity." We should not give up and apply the same approach to the #climatechange battles ahead. As Daniel Napoleón Arráiz states, look at the now and then picture of the same site. You can also look at Copernicus ECMWF satellite images that shows further views of the area. Let's discuss the urgent need for #climateaction. Would love to hear your thoughts... Link to feed: https://lnkd.in/gtMaYvPU Link to Roshintha: https://lnkd.in/g6Xgb-Ny Original post: https://lnkd.in/g_2Ggcg8

Have you ever heard or read a report recommending brands to engage strongly in #Hispanic communities but need help understanding why? Well, this movie does a great job of answering that question and much more! Just like the title of the film, "The Long Game," the involvement isn't only in September. It could start in September, but it ends in August. . #multicultural #marketing #Advertising #Consumerinsight #retail #cpg #cmos #ceos #brandstrategy #strategy #netflix

What would you do? So there you are, enjoying a rousing episode of Yellowstone, when a commercial break hits, and this ad shows up. And it breaks all the usual rules. No logo. No brand. No clear shot of even what the product is. What do you do? Ignore it? Explore it? Discuss how annoyed you are? Complain about those QR code thingies? Or share it on LinkedIn for all your network to see? Well, we'll find out. Our latest STM Goods ads are now hitting a streaming network near you. #advertising MNTN

I post a lot of work-related content on here but it's hard to not be excited about what Netflix and Formula 1 have continually been cooking with Drive To Survive. Auto-racing has always been a part of my family with my father's involvement in open-wheeled racing coming from overseas to participate, so I've always had a fascination with auto racing through INDYCAR and Formula 1. This documentary-style show has brought so many more eyes to the sport and in turn has changed how we view the sport, documentary-style exposure after the season, and brands and how we consume sports media: - Formula 1’s Liberty Media-owned stock (NASDAQ: FWONA) has also increased in price by a noticeable margin, returning +62% since Drive To Survive season 1 premiered in March 2021. - In 2023, the total fanbase is on track to exceed a billion with 77% of new viewers who entered the fold in the past two years currently aged between the coveted demographic of 16 to 35. - Races now average approximately 70 million viewers, the final race of the 2021 season (Abu Dhabi Grand Prix) beating Super Bowl LVI in eyeballs: 108.7 million simultaneous viewers vs 101 million simultaneous viewers. - The social media growth: 49 million followers with 40% growth annually and 1.5 billion aggregate social media engagements. Now you're seeing other sports like Golf and Tennis trying to cash in on the same model that has catapulted F1 to the center stage of auto-racing. Hoping I can attend a race sometime shortly for the first time (Maybe with Salesforce 😉).

Netflix secured a deal for three years to broadcast two Christmas NFL games this year and at least one game in both 2025 and 2026. It’s going to cost Netflix $150 million this year and I’m wondering how they will make money off this deal. I wonder if they will be able to sell as many commercials as the big networks that currently own many of these rights and what viewership will look like on the platform. It’s also important to point out that the games this year will also air on broadcast TV in the competing teams’ cities. To breakeven, Netflix would need to attract a lot of new subscriptions and using strictly the subscription model of $23 per month, Netflix would have to increase their subscriptions by 6,521,739 just to breakeven. Obviously, it will be a combination of ad revenue and subscriptions, but I believe this will be a money loser for Netflix. #netflix #nfl #footballseason #footballgames #streamingservices #adrevenue #subscriptions #economy #stocks #stockmarket

#Netflix drops a dime today ahead of their #upfront as they push more into live sports. The #streaming giant will be the global home of two #NFL games on December 25th and get at least one holiday game for Christmas Day in 2025 and 2026 as part of a three-season deal. It will be interesting to see how this shakes up their #CTV ad and sponsorship inventory with all the game stoppages since they include less #commercial breaks than rivals like #Hulu. #mediastrategy #mediaplanning #mediabuying #mediagency

The CTV/streaming space continues to shake up as more live sports agreements expand to these platforms. Netflix continues to make moves in live broadcasting, now adding NFL games. With this addition, it will now take 7 different subscription services (including cable or YouTube TV) for viewers to watch all of the league’s games. 📺🏈 #media #CTV #streaming #upfronts2024

Netflix finally enters the arena... As the number of content options expand and the battle for consumer attention intensifies, there are few things that captivate audiences like live sports and Netflix knows it. 96 of the top 100 most watched broadcasts of 2023 were live sports and 93 were National Football League (NFL) games. This move does raise eyebrows though as Netflix CEO, Ted Sarandos famously said "we're not anti-sports, we're just pro-profit and we’ve not seen a profit path to renting big sports." Soooo they must have run the numbers again? Quietly, Netflix has already found a foothold in sports with docu-series like F1's Drive to Survive as well as dabbling in live sports with the Netflix Slam tennis match featuring Rafa Nadal vs Carlos Alcaraz. But until now, they've taken a less traditional route and created original IP rather than licensing expensive rights packages from major leagues which is why this NFL partnership is so interesting. The folks at Netflix are smart, so either the financial math made sense to test live sports on a bigger scale or the Christmas Day games are a trojan horse for something innovative they have planned around the holidays. With NBA media rights up for grabs, this will be a big story to track, especially for the old guard of media companies who are already holding on for dear life.

Netflix secured a deal for three years to broadcast two Christmas NFL games this year and at least one game in both 2025 and 2026. It’s going to cost Netflix $150 million this year and I’m wondering how they will make money off this deal. I wonder if they will be able to sell as many commercials as the big networks that currently own many of these rights and what viewership will look like on the platform. It’s also important to point out that the games this year will also air on broadcast TV in the competing teams’ cities. To breakeven, Netflix would need to attract a lot of new subscriptions and using strictly the subscription model of $23 per month, Netflix would have to increase their subscriptions by 6,521,739 just to breakeven. Obviously, it will be a combination of ad revenue and subscriptions, but I believe this will be a money loser for Netflix. #netflix #nfl #footballseason #footballgames #streamingservices #adrevenue #subscriptions #economy #stocks #stockmarket