The Podcast Show’s Post

💰 What makes #podcastads so sticky? Sounds Profitable’s latest study: Ad Nauseam: Frequency, Repetition, and Consumer Perceptions of Podcast Advertising offers the listener perspective on what motivates them to buy. Get the insights here: https://bit.ly/4haieKV #adresearch #marketingstudy #podcastadvertsing #consumerinsights

Exciting News! 🚀 Podcast advertising is outperforming traditional media! Thanks to our recent study done by Acast. Here’s a glimpse into the compelling findings. Unlock incredible potential and drive superior results with podcast advertising. Give us a shout! 🎙️ #PodcastAdvertising #MarketingTrends #ShoutCollective  #InnovativeMarketing #BrandGrowth

Does your ad's messaging match the landing page it leads to? 🤔 Marty Youssef, Director at Unlock, shares his two cents on the importance of consistent messaging across every user touchpoint. ✅ During an exclusive conversation on the CRO Wizards series, Marty also shared some interesting insights about fitting CRO into your broader marketing strategies. 🚀 Tune in to this full-length conversation on the VWO Podcast. 🎙️ Spotify: https://lnkd.in/gEeZGjPu YouTube: https://lnkd.in/gEF72Tp3 #LandingPageCopy #PaidMarketing #SpotifyPodcast #CROStrategies #VWOPodcast

This is a common mistake I see too many brands do when running ad campaigns. If your ad highlights a unique selling point or special offer, your landing page must deliver on that promise. It sounds simple, but too many brands still drive paid traffic to pages that don’t align—often their homepage. If you need help crafting better landing pages, you can DM me.

Just launched! Our Q4 PPB Report is here — performance benchmarks, stats, and trends Podscribe has seen in the podcast ad industry over #Q4! The dedication and effort our team poured into this report was immense, and we're thrilled to finally share it with you all. ✨ Plus a lil redesign! ✨ Get it now! → https://lnkd.in/ed7yzTXJ THE PPB: Podscribe Performance Benchmarks — cause PPB is wayyy more fun to say! #podcastadvertising #podscribe

Fast. Simple. Full control. Launching podcast ads from scratch has never been so easy. Admanager.fm is your guided step-by-step ad manager, that takes you from setup, to creative, and then live in 4 minutes. Free to sign up - come play with admanager.fm and see what's possible. #admanagerfm #nextbroadcastmedia #programmaticadvertising #podcastads

The tech set up is getting an upgrade and it's making content creation for fun, higher quality and easier to. I had to ask myself why I want doing more video when I podcast, and the truth was quality of the camera. so once you fox the barrier its amazing how everything flows. One of my personal brand mastermind clients just need to be shown how to make reels and she was off. Is there something you want to do more but there's something that's a barrier to you showing up more. #personalbrand #showingup #businesscoach #smallbusinessgrowth

Ever wondered if your podcast is making the impact you really want? We all want our message to resonate, our audience to grow, and our content to leave a mark—but it’s not always easy to figure out where we can improve. That’s why I love helping podcasters find those little tweaks that make a huge difference. If you’re curious about what you can do better, let’s talk. Feel free to reach out or check us out here: https://lnkd.in/dv5jZKwc #PodcastGrowth #CreatorSupport #DigitalMarketing #PodcastConsultation

Ever wondered why podcast ads stick? Podcast advertising is highly memorable due to listeners' deep engagement with the content. With a 71% aided recall rate, your ad stands out, especially when integrated seamlessly into the podcast experience. #BB3 #BB3AdAgency #FutureOfMarketing #DigitalAdvertising #MediaPlanning #MarketingAgency #MarketingMagic #DataDrivenSuccess

$5.03B. That’s right. Podcast ad spending is expected to reach $5.03B by 2027. 🫨 With such substantial investments pouring into podcast advertising, knowing how to navigate different podcast buying methods is crucial for marketers. Our latest blog post unravels the complexities of podcast buying. Learn the ins and outs of programmatic and direct buying in podcast advertising. Read the full blog post here: https://lnkd.in/gea46avW #PodcastAdvertising #Programmatic #DirectBuying