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Have you ever used personalized content?  Is it working? Which type of content is doing well? How are you measuring it?  Let us know in those comments 👇 We think personalized content is no longer a nice-to-have, it’s expected, impactful - and instinctively engaging. There’s more to it than switching out names and stitching in logos. You can change any part of your content to suit your readers: video, text, images, chapters - whatever works for them. 🤯 Readers can even self-personalize content for extreme content control. This is all super helpful for businesses that want to: 🧑🏻🤝🧑🏿 Reach and engage people 📈 Grow faster 😍 Add a touch of uninterrupted delight Let's look at the stats: ⚡ 80% of people say personalized experiences are important to them ⚡60% of consumers will share personal data in exchange for personalized offers or discounts (Salesforce) ⚡Personalization reduces acquisition costs by up to 50% (McKinsey & Company) Personalization is psychologically loaded in everyone’s favor. We explain all in our nifty guide. Check it out, completely on us 🍻 #PersonalizedContent #B2BMarketing #ContentMarketing

In 2024, the software landscape is more crowded than ever, and creating fresh, unique content consistently can be a colossal task for B2B marketing teams. On top of that, nearly every team is being asked to "do more with less" - fewer people, lower budgets, less outsourced resources; all while keeping up with their content cadence or even increasing the output. But doing more with less isn't just a necessity—it's become the smartest way to stay ahead. AI has revolutionized the content game by enabling us to repurpose existing content across myriad channels, ensuring that valuable evergreen content gets the prolonged lifespan and reach it deserves. But not all derivate pieces of content are equal so you need to ask yourself, what do you look for in a tool that helps you upcycle content? The answer comes down to efficiency and brand consistency. As businesses scale, maintaining a unified brand voice across all platforms, while ensuring that each piece of content resonates with the intended audience, can be challenging without the right tools. The effectiveness of a multi-channel strategy cannot be overstated, and is also hard to do when bandwidth constrained. AI-driven repurposing tools understand this challenge and offer a solution. They cater to various channels – from transforming blog posts into social media snippets, turning podcast or webinar transcripts into blog posts or case studies, creating emails out of eBooks or reports, all while staying on-brand. Every piece of content can be a powerful touchpoint; a blog post is no longer just a blog post—it can become a series of compelling tweets, LinkedIn posts that spark conversation, or even the foundation for an engaging webinar. Reusing content strategically not only optimizes your resources but ensures a consistent narrative throughout your customer's journey, enhancing their experience and your brand's credibility. By repurposing intelligently, you stretch your content further, engage more effectively, and maintain a lean but might team and still hit your goals. If you're looking for some tools to help you on your repurposing journey, we'vegot you covered: https://lnkd.in/g7BRXcBN #B2BMarketing #ContentStrategy #AIContentRepurposing #Efficiency #BrandConsistency 

Content marketing is one of the most important, yet undervalued functions of a B2B marketing team. In many organizations, it's still not understood by leadership nor treated like a coordinated business function. Why is this? Marketers say a lack of resources as a top situational challenge. 72% say they use generative AI, but 61% say their organization lacks guidelines for its use. I read the Content Marketing Institute's B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024, conducted with MarketingProfs and sponsored by Brightspot. If you want to take your content marketing to the next level this year, check it out! #contentmarketing #b2bcontentmarketing #b2bmarketing #contentcreation #marketingai

Content Hub is here 📣 One pain point I always discuss with in-house marketers is the need to be everywhere at once. With so many new channels and the need for more touchpoints and content, resources can be too stretched to ensure personalisation and optimisation takes place. As a response to this growing problem, HubSpot has introduced Content Hub- an all-in-one AI-powered content creation platform like no other on the market. Content Hub has all the functionality of CMS Hub, plus:   🔶 AI translations, including audio transcripts for accessibility   🔶 Brand voice, powered by AI, ensuring all content is on-brand automatically  🔶 AI blog post, lead form, and website generators, creating lead conversion tools in seconds (with secure hosting)  🔶 Content remix, repurposing content across a variety of platforms in a few clicks  🔶 Content operations, including content approvals and permissions This list is by no means exhaustive- if you want to know more, book in for a chat here:https://lnkd.in/eB4SzRnb Discover how to make revenue-generating content in a few clicks: https://lnkd.in/eatscN35  #hubspot #content #contentmarketing #marketing #crm #digitalmarketing

📢 The Power of Fresh Content and Sales Materials in Today's World As a content creator I realize, in today's fast-paced digital landscape, consistently refreshing your content and sales materials is no longer a luxury—it's a necessity! Let's dive into the data and explore why this practice is crucial for business success: 1. Content Marketing Investment: A whopping 82% of marketers actively invest in content marketing. Why? Because it works! Whether you're a B2B or B2C company, content marketing helps foster brand awareness, educate audiences, and drive revenues. 2. Documented Strategies: 40% of B2B marketers have a documented content marketing strategy, and the most successful ones—64%—are among them. Having a clear plan ensures consistency and effectiveness. 3. SEO Matters: 69% of marketers actively invest time in SEO. Optimizing your content for search engines ensures visibility and drives organic traffic. 4. Lead Generation: 76% of marketers report that content marketing generates demand and leads. It's a powerful tool for attracting potential customers. 5. Nurturing and Loyalty: Content marketing not only generates leads but also nurtures your audience (63%) and builds loyalty with existing clients (50%). It's a win-win! 6. Preferred Formats: Video (50%), images (47%), and blogs (33%) are the primary content formats. Engaging videos and visually appealing images resonate with today's audience. 7. Attention Span: 73% of people admit to skimming blog posts, while only 27% consume them thoroughly. Keep your content concise and impactful. 8. Frequency Matters: 51% of businesses that invest in content marketing publish content every day. Regular updates keep your audience engaged. 9. Content Consumption: Before engaging with a vendor, 44% of consumers typically consume three to five pieces of content. Quality matters! 10. AI in Content Marketing: Nearly 80% of marketers have adopted AI tools in their content strategies. AI assists in personalization, optimization, and data-driven decision-making. Fresh, high-quality content (whether in the form of blog posts, videos, or images) drives brand awareness nurtures leads, and ultimately boosts revenue. Visit my site at EricNewlon.com for constant content creation and stay relevant, and watch your business thrive! 🚀 #ContentMarketing #SalesMaterials #DigitalMarketing #BusinessSuccess #EricNewlonYes

Okay marketing people, I have some questions. I want to ask 5 game-changing questions you should ask yourself about content strategy in the era of AI. Top 5 questions & answers why B2B Content Strategy is a powerfull tool in the era of AI: ⭐️1.Do you want to be noticed - not ignored? 💡Content Strategy differentiates your message from competitors through your company's expertise. Less noice. More impact. ✅Content strategy clarifies the focus of your content marketing: let your content entertain, educate, and sell. Authenticity, humanity, and stories of your success and lessons learned are what your potential customers want to hear, read, and see. 👉After all, B2B = Human2Human — let people make the difference and be the core of your strategy. ⭐️2. Do you want to be relevant to your customers? 💡An insightful content strategy helps your customer gain valuable knowledge, do their job better, and make informed decisions. ✅Real expertise and human interaction are highly valued. Create compelling, relatable content for the right audience, and meet them at the right point in their buying journey. With the right strategy, you'll gain trust, engagement, and sales. 👉 A strong content strategy allows you to lead the customer's journey instead of just following their steps. 👣 ⭐️3. Do you want to allign marketing and sales? 💡In my 8 years of facilitating global B2B companies, I’ve learned that content strategy is also a change management tool. ✅ Believe it or not, it helps marketing and sales teams set common goals, understand customer needs, and nurture warmer leads. 👉Ultimately, content strategy is not just a guideline for great content. It can also be a dynamic process and a playbook for aligning marketing and sales effectively. ⭐️4. Do you want to make most of your content? 💡Content strategy can refresh your existing content pool, giving you a new perspective and vision. ✅It helps align company strategy, goals, and customer insights into a cohesive plan. You’ve likely produced valuable content over the years, and these gems might just be waiting to be reused! 👉Content strategy doesn’t mean you have to discard everything you’ve ever done — it can be a powerful tool to refine and repurpose the assets and plans you already have. Give your content a valuable lifecycle! ⭐️5. Do you want to make most of AI tools? 💡Then there’s AI. Yes, you can create content with AI. Yes, you should use it. But only if you can train it to understand YOUR company’s value to YOUR customers. ✅Content strategy is a powerful briefing tool for AI, bringing together the knowledge of your sales team, strategic goals, the voice of your customers, and YOUR plan. With content strategy, AI will assist — not lead — your efforts. 👉Focus on creating customer-centric, goal-oriented content, and you will attract quality clients. In the era of AI, a well-crafted B2B content strategy is your compass — make sure it is set up! 🧭 #contentsrategy

🚨 Big HubSpot Hub News. CMS Hub has been upgraded to our brand new AI Powered platform, Content Hub. Content Hub comes with new features and functionality to help your content marketing teams role out their strategies and respond to trends Here is my favourite list of features available on day one. - HubSpot AI (Get AI to work to build out Reports and Content) - Content Remix (Generative Content to suit the market) - AI Blog Writer (Help you create compelling blog posts) - Lead Capture (Automatically sync leads with your CRM) - Brand voice (Keep your content on-brand with AI) - A CMS that scales (Build your business without typical technical limitations) Interested? Check out our site below for more information, demos, pricing and everything else. Cheers! #HubSpot #ContentHub #CMSHub #Marketers #AI

HubSpot just announced a HUGE update to its content tools. It’s called #ContentHub, and we think it’s going to be a game changer. Content Hub is an all-in-one solution that enables marketers to produce high-quality content at scale across multiple channels. It replaces CMS Hub and inherits its site-building functionalities. The Hub includes a ton of new features such as: • Image Generation • AI Blog Post Generator • Website Assistant • Content Remix • AI Translations • Brand Voice • Blog Post Narration • Member Blogs • Content Library • Content Approval • Content Embed • Podcasts A constant refrain within the Hypha team is that “the future is awesome.” We see Content Hub as a major step toward that future—one where marketing teams can be faster and more agile than ever, bringing ideas to market across a variety of channels in less time than ever before. https://lnkd.in/gByvmpi2 #HubSpotPartner #HubSpotContentHub

In 2024, “best practice” content doesn’t cut it anymore. To win, you need an edge—something that’s true to your brand and product. For me? That’s original research. That’s why all the content I create comes from hard data unique to the brand and ICP. Here’s how I typically work with B2B SaaS startups on a strategy engagement: ✅ Data collection Your team (marketing, product, CS, and sales) fill in my Coda database that consolidates information like: → Current ICPs/buyer personas → Past customers → Messaging and customer research → Product information → Competitive intel (existing docs) ✅ Research This is my favorite bit, but also the most time-consuming one. It’s split into four sub-phases: → Internal workshops: I conduct one (or multiple) workshops with different internal teams to understand more about your product, customers, and future direction. → Competitor research: I research your competitors (direct, attention, and alternative solutions) to see how they execute their strategy and reach potential customers (SWOT analysis). → Audience research: I’ll learn more about your audience (buyers + tangential audience) and determine what they want to see from a brand like yours. → Content audits: We’ll see what’s working, what’s not and what’s missing across the funnel. ✅ Activation This is where all the data comes together. Using this data, I build a documented strategy that includes the following: → Content pillars → Marketing channels → Content formats → Differentiation strategy (POV) → High-level list of topics → Editorial roadmap → SME-led production process & cadence → Distribution and repurposing strategy Using this, we’ll build topic clusters that don’t just focus on SEO—but actual topical authority and take it from there. Each topic cluster will start from interviews or surveys we conduct with internal teams and your target audience. This way, you won’t create something that only a few visitors see on search engines—but something that has actual distribution value. A documented strategy based on original research gives you that “edge” and a solid direction to build a content moat in the next 6 to 12 months. If you’re a: → Head or VP of Marketing → At a Seed or Series A B2B SaaS startup → Wanting to build a content strategy in the next 6 weeks Book a call with me using the link above ↖️ 

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