Good afternoon,
📢 With Prowein 2024 just around the corner, it's vital to stay ahead of the curve by examining the latest trends, particularly those identified by our "French relatives" in the UK, regarding French wines across diverse markets.
In times of challenge, consumers have honed their preferences, urging producers to pivot accordingly.
🔔 There's a growing appetite for straightforward, good-quality French wines across all categories - reds, whites, and rosés - at accessible price points.
🔔 Consumers seek wines that are approachable and enjoyable, free from unnecessary complexity.
🔔 While they may show willingness to pay a slight premium for French origin, the price gap remains reasonable.
🔔 Notably, there's an openness to exploring wines from neighboring southern European countries.
➡ For instance, with a rich heritage spanning over 500 years in Languedoc, Exea Family Estates epitomizes environmentally conscious, value-driven offerings. The wine proposition remain steadfast in family's and technical team commitments to adapting to these evolving preferences and delivering exceptional wines that captivate consumers.
➡ Canned Wine & Co proposition we will have on the boot is also a proposition in line with those new consumers expectations
📢 Come to see us Hall 9 F57 for a chat and few tasting around this subjject
for more time to be spent together, please anticipate a propoer meeting to happen with here enclosed link to my agenda
https://lnkd.in/gv2yRZ4u
Cheers,
Xavier
What people drink today…in Fine Food Digest magazine by Guild of Fine Food
We LOVE your tea! We serve so many delicious flavors at our spa! 🌿