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A fascinating legal case against the luxury brand Hermès has brought to light concerns regarding the allocation policies of their highly coveted Birkin bags. The plaintiff alleges despite purchasing a considerable amount of product at Hermès, she was denied the opportunity to purchase a Birkin, raising serious questions about the brand's sales practices and customer fairness. This lawsuit not only highlights the opaque and exclusive nature of luxury retail but also underscores the importance of transparency and equality in customer treatment. In an era where customer experience and ethical business practices are under increased scrutiny, I find this case fascinating. Could this case re-shape long standing luxury retail standards that impact brand image and customer loyalty? Time will tell. In the meantime, I’m keen to hear in-store experiences in purchasing hard to get luxury item - do you have a story to share? #LuxuryRetail #BrandManagement #CustomerExperience #HermesLawsuit https://lnkd.in/gUmgUXP4

Recently I came across an article on "Birkin Bags" About the brand. The Birkin bag (or simply Birkin) is a tote bag introduced in 1984 by French luxury goods maker Hermès. Birkin bags are handmade from leather and are named after the English-French actress and singer Jane Birkin. The bag quickly became a symbol of wealth and exclusivity due to its high price and assumed long waiting lists.  Birkins are a popular item with handbag collectors, and were once seen as the rarest handbag in the world. Till this it's fine.What I couldn't digest was the norms and regulations it holds for potential customers. Norm: The customer needs to have a purchase history, should have bought other products then she becomes qualified to buy the bag. The twist is some buyers did not clear this cutoff ; they wanted to buy these luxurious bags so much and therefore filed case against Hermes. I found this pretty ridiculous: the norms especially and the cherry on the cake is people's behavior!! That is what on earth would happen if you don't get Birkins Bag!! I feel pity for the buyers who cannot understand that these luxurious brands just play with your mind :create unnecessary necessity,create a vacuum, hit your ego and ignite your status quo so that you just pay any price to have the brand. Yes,definitely it will elevate your status in society but when you have so much wealth kindly have some sanity too!! What disappoints me: its topmost buyers are women!! When women can achieve and have so much to achieve they are still stuck with accessorizing themselves!! Accessorize but not prioritize it!! Inner beauty and intelligence will take you places than outward beauty!! #birkin #hermes #luxuriousbrands #needofthehour #luxuriousbrandsplaywithminds

The iconic Hermes Birkin bag stands as a timeless symbol of luxury, coveted by fashion enthusiasts worldwide. Yet, acquiring one through Hermes is no easy feat, as the waiting game has intensified over the years. Business Insider spoke with our VP of Procurement and Authentication, Lara Osborn to discuss the advantages of buying on the secondhand market. By shopping secondhand, “You can try on bags to see if they work for you, browse different colors and sizes, and get a bag much sooner than you would new.” Read more: https://bit.ly/3TzqWY5

Hermès sued in California for #antitrust practices and #unfair #competition. Two individuals alleged that Hermes has taken advantage of the “market power” that results from the “unique #desirability, incredible #demand and low #supply” of its #Birkin #handbags in order to increase the prices of – and profits it earns from – its Birkin bags. Independently from whether these are founded claims, I like to remark how #marketing desirability can have negative side effects for #luxury #brands. In a previous post I made a connection between #desirability and #counterfeiting. Now, #desirability is linked to unfair business practices. What do you think? https://lnkd.in/gtfhHP8V

How can luxury brands balance maintaining their exclusivity and integrity with the need for sustainable growth in today's competitive market? This is a fascinating challenge exemplified by Connolly's approach.

Thank you, Jasmin Malik Chua and Sourcing Journal for having me in this brilliant article. While luxury brands might not dominate landfills in developing nations, significant economic, social and ecological issues within luxury fashion require urgent attention. What we are seeing in the illustrative cases of Giorgio Armani and Dior is a groundbreaking reminder of the critical importance of supply chain due diligence, ethical purchasing practices, trust-based supplier partnerships, and transparent supply chain disclosure within fashion supply chains (luxury, fast-fashion all segments included!) What fashion brands do today will be their legacy tomorrow. There is no excuse. Supply chains are social-ecological systems and no brand, no individual, no group should have a monopoly. #luxury #fashion #sustainability #ethics #duediligence #trust #supplychainmanagement #transparency

Dive into the legal complexities surrounding Hermès' renowned Birkin handbags. Our latest article unpacks the class-action lawsuit, shedding light on the allegations and potential implications for the luxury brand. Read our analysis of the class-action lawsuit and its potential implications for one of the world's most prestigious luxury brands.   #Hermès #Birkin #LegalBattle #Trademark #IntellectualProperty

Luxury Litigation: The Birkin Bag Battle Unveils a Sustainable Style Revolution In a surprising twist, Hermès got caught in a legal tangle over its famous Birkin bags. Disappointed buyers sued the brand when their orders didn't come through, asking for compensation. This saga isn't just about fancy bags – it's also about how people are changing the way they shop. Enter the booming pre-loved luxury market, where Gen X and millennials can snag their dream items without waiting forever. And it's not just about convenience – buying second-hand is eco-friendly too. It's a story of luxury, lawsuits, and a new wave of conscious shopping, reshaping the fashion scene. #LuxuryLawsuit #BirkinBagBattle #SustainableFashion #PreLovedLuxury #ConsciousConsumption #FashionShift #EcoFriendlyFashion #LuxuryLitigation #FashionTrends #StyleRevolution

It is only through branding that someone can sell a snack bag for $3000 and people will stay on queue to buy. Louis Vuitton, in collaboration with Pharrell Williams, recently launched a high-end sandwich bag priced at $3,130. This unique fashion piece, resembling a classic paper sandwich bag, is made from cowhide leather and features the iconic Louis Vuitton lettering. It was released on January 4th, exclusively at the brand’s West Hollywood pop-up store. Video: @louisvuitton #louisvuitton #fashion #food #lvmh #BrandStrategy #VisualIdentity #BrandingExpert #BrandDesign #BrandStory #LogoInspiration #BrandBuilding #DigitalBrand #BrandInnovation #IdentityDesign #BrandSuccess #CreativeAgency #BrandMarketing #BrandImpact #BrandJourney #DesignInspiration #BrandAwareness #BrandConsistency #BrandEvolution #BrandLeadership

Not really thought about my Mulberry Bayswater family until reading this piece by Laura Craik in The Telegraph today. [Like Russian dolls, I have the big fella weekend-away bag down to the teeny can-only-fit-my-iPhone size; bought, I hasten to add, before they got pricey; The Big Fella in Hong Kong 15+ years ago whilst pregnant with The Firecracker (all I wanted to eat in Hong Kong was egg and tuna sandwiches of all things; why she didn’t come out with gills and clucking, I’ve no idea. Anyhoo …)]. Mulberry's Bayswater combined aspiration, practicality, and affordability during its peak. Since then Mulberry has seen a decline in sales and relevance, in an industry that has been booming until recently. Mulberry, which was founded in 1971 by Roger Saul and his mother, Joan (who was ousted from the business in 2002), said international sales had increased by 7.2% but UK retail sales had dropped by 3.2% in the year to the end of March. The share price, which has fallen by almost 60% so far this year, declined by a further 4.5% in early trading on Wednesday. In January, Mulberry blamed the slowdown in demand for luxury spending and a lack of VAT-free shopping for a 9% decline in sales over its “golden quarter”, which included the Christmas shopping period. Laura cites Mulberry’s recent strategic decisions, like price increases and lack of high-profile collaborations, which have not built any love with the consumer. Mulberry could perhaps rejuvenate its brand by seeking influencer partnerships, being more socially present and - they were already - investing in sustainable solutions ahead of the pack. A great British brand with a unique identity and offerings should regain its position in the lucrative luxury handbag market. (In the meantime, at least The Firecracker doesn’t want to borrow my Mulbs, and they are very lovely bags). https://lnkd.in/dRxgKrX8 #IBMRetail #IBMConsumer #FMCG #ConsumerGoods #Retail #RethinkRetail #RethinkRetailTopExpert IBM RETHINK Retail