One way to increase brand awareness is to look at new sales channels Targeting a new channel can be a great way to expand. Particularly if your target customers are already shopping there. Your competitor’s may have less of a presence in some channels providing an opportunity for your brand. Your channel strategy should include consideration and understanding of these points: 1. What are the primary channels for your product, grocery, pharmacy, drug, health food, food service? 2. Consider the scale and cost of serving each channel and how effectively target customers can be reached. 3. The best channels to establish your product in and build a foundation for further growth. 4. What are the expected rates of sale for the retailers being targeted expressed in units per store per week? 5. What pricing will retailers expect? 6. Retailer exclusives can often be a great way to launch a new product or enter a new channel or market. 7. How will you drive channel performance? 8. What are the best ways to support and educate your customers for example advocates in store, or by building direct to consumer relationships? 9. Will retail partners need training support and if so, how will you deliver it? #founders #founder #consumergoods #fmcg #cofounders
