The Shelf Influencer Marketing Agency’s Post

Keep in mind these three tips for social media and influencer marketing in 2024! Retail Brew dives into insights for adjusting strategies for influencer marketing and social commerce. How can retailers use social commerce platforms to turn views into sales? https://lnkd.in/eQQkQi7b

Free People is experimenting with Substack influencers as a part of their "test & learn" strategy for influencer marketing in 2024. This shows incredible ingenuity and confidence. I have always maintained that at least 25% of your consumer marketing efforts (and budget) should be allocated to "experiments & moonshots". A huge part of customer acquisition is cutting through the chatter to make an impression. If you are running the same playbook as everyone else (ehem instagram influencer marketing), how will you even get noticed? Round of applause to Free People's Director of brand marketing, Libby Strachan, PMP. Read this article to get more of her insights. https://lnkd.in/eSQj-T5b #InfluencerMarketing #Substack #DigitalInnovation

The landscape of social media marketing seems to be evolving at breakneck speed. From new platforms and a rapidly expanding array of influencers to new memes and trending sounds going in and out of style every day, it can be hard to keep up. This is particularly true for brands and retailers who not only want to attract eyes to their pages but convert those views into sales. #socialmedia #retailmarketing

Experts share insights on adjusting strategies for influencer marketing and social commerce.

In the mix of #marketing #strategies vying for a slice of your revised #budget, #influencer marketing stands tall. It’s not just a matter of following #trends; it’s about leaning into a measurable, #data-driven approach that stands up to scrutiny just as firmly as any ‘hard’ marketing #tactic. Gone are the days when influencer marketing was a gamble – today, it’s a science, says Webfluential.

Social media influencers have become a powerful marketing tool for brands. A recent ruling by the Advertising Standards Authority (ASA) in the UK highlights the grey area we have now entered when it comes to business owners creating their own promotional content. Because of Grace’s commercial interest in Tala, the ASA banned six ads she had posted for failing to label them as such. This case serves as a cautionary tale for both influencers and brands. By clearly disclosing sponsored content, social media teams can: - Protect their brand reputation: Nobody likes feeling misled. Transparency builds trust, the cornerstone of any strong brand-audience relationship. - Earn audience trust: When you're upfront about partnerships, your audience respects your honesty. This fosters a more genuine connection. The bottom line? Influencer marketing is powerful, but failing to disclose sponsorships is a recipe for disaster. #Socialmedia #Brand #Reputation

🚀 Micro-Influencers Are On the Rise! 🚀 As micro-influencers gain popularity, their fees are increasing too. Why? Their authentic connections and high engagement rates are proving to be highly valuable. 📈 According to The Engagement Rate, this trend reflects their ability to drive targeted and effective brand interactions. Are you seeing similar shifts in your marketing efforts? #Marketing #InfluencerMarketing #MicroInfluencers #DigitalStrategy https://lnkd.in/gtw87VCf

Learn why brands like Pura Vida find that tapping micro-influencers is a winning marketing strategy, with a low cost and potential for a big return in sales and community-building....Click the link below to read more. #Microinfluencermarketing

Learn why brands like Pura Vida find that tapping micro-influencers is a winning marketing strategy, with a low cost and potential for a big return in sales and community-building....Click the link below to read more. #Microinfluencermarketing

In the mix of #marketing #strategies vying for a slice of your revised #budget, #influencer marketing stands tall. It’s not just a matter of following #trends; it’s about leaning into a measurable, #data-driven approach that stands up to scrutiny just as firmly as any ‘hard’ marketing #tactic. Gone are the days when influencer marketing was a gamble – today, it’s a science, says Webfluential.