The Social Hub (B Corp™)’s Post

There's more sense in this brilliant piece from Jägermeister Marketing Director Christian Stindt than you'll get in 100 online marketing blogs – so grounded, so practical, so effective. I don't spend as much time in nighclubs as I used to but I can tell you exactly what Jägermeister is and what it stands for. And I like it. It's a brand that feels wholly comfortable in it's own skin. For such a weird product that's pretty much a miracle. It might have something to do with this quote from Stindt: "I go to the venues that sell our drinks, I spend time with our sales team in the field. I talk to our customers who work behind the bar. It’s amazing how quickly you get insights." Brilliant leadership. Go read! https://lnkd.in/diQDJhe5 #marketing #spiritsindustry #leadership #brandmarketing

Here's my 2024 LinkedIn Rewind, by Coauthor.studio: 2024: The Year Strategic Leadership Met Premium Dessert Innovation When I transitioned from agency strategy to leading Cold Stone Creamery and Pinkberry, I discovered something powerful: disruptive leadership isn't just about changing roles—it's about transforming entire brand experiences. Key Moments of 2024: - Consolidated my role as the Marketing Manager role at Eat'n'Go Ltd, managing two iconic global dessert brands - Led strategic initiatives that reimagined consumer engagement for premium dessert markets - Demonstrated how targeted marketing can elevate brand perception beyond traditional boundaries

📕 The 22 immutable laws of Marketing, By Al Ries & Jack Trout .. 1️⃣ The law of leadership : It's better to be the first in a category than to be the best. The idea is that being the first to market gives you a significant advantage because people often remember the pioneers and who made the first move in a category more easily than any subsequent competitors. The perception of being first creates a leadership position in the mind of the customer, which can be more valuable than having a better product. For example, Coca-Cola is remembered as the first cola drink, which helps it maintain leadership even though there are other cola brands. #Marketing #Business #Branding

The year 2024 has marked a period of significant transitions in the marketing leadership landscape, with major brands appointing fresh Chief Marketing Officers (CMOs) while bidding adieu to experienced executives. Here’s a look at the key marketing leadership changes from 2024. By Yukta Raj #marketing #brands #CXOMoves #CMOMoves https://lnkd.in/grhzBFrt

Join me in celebrating a new role for a great friend and colleague, Filippo Catalano! If you don’t know him, you should follow him.  Filippo epitomizes what digital transformation means when put into action. Filippo was just appointed the new Chief Information and Digital Officer at Mondelēz International. The umbrella to iconic CPG brands like Oreo, Chips Ahoy!, Ritz, and Triscuit, Mondelēz has been doing truly groundbreaking work in using AI as a growth engine for its marketing. Their focus is not limited to viewing digital and AI simply as an “efficiency play.” In that sense, Filippo is a perfect match for Mondelēz. I've had the privilege of knowing Filippo throughout his impressive career, from P&G to Nestle, and most recently at Reckitt. Let me tell you, he's not just a CIO – he's one of the most progressive and innovative digital leaders I've ever encountered. Why Filippo is a game-changer: 🌐 Silicon Valley Mindset: At Nestlé, Filippo set up a Silicon Valley outpost – a move that was years ahead of its time for a traditional CPG company. 🌐 Visionary Leadership: His ability to drive digital transformation has consistently put him at the forefront of technological innovation in our industry. 🌐 Mentor: Beyond his professional achievements, Filippo is an outstanding leader and mentor, always pushing those around him to think bigger and bolder. I first met Filippo during his time at P&G. But it was during his nearly six-year tenure at Nestlé that I really saw his innovative spirit thrive. His Silicon Valley initiatives demonstrated a keen understanding of the need to bridge the gap between traditional CPG and the tech world. As Filippo takes on this new challenge at Mondelēz International, I have no doubt he'll continue to push boundaries and drive unprecedented digital growth. His experience and forward-thinking approach are exactly what the industry needs in these rapidly evolving times. I can't wait to see the digital revolution he'll lead at Mondelēz. Congrats, Filippo!

🎬 Just went LIVE with Gaby Jordan to share the keys to building a compelling executive brand! If you’re looking to define your unique leadership story, increase your visibility, or overcome barriers holding you back, this replay is worth your time. 🚀 🗝️ We covered: - Creating an authentic executive brand - Strategies to showcase your leadership approach - Practical steps to boost visibility with confidence 👉 Catch the replay below and let me know your takeaways! #ExecutiveBrand #Leadership #LinkedInLive

TRENDING VIDEO: The World's Most Valuable Global Brands https://lnkd.in/gfuxZ4xA It is time to unveil the 2024 most valuable global brands as researched by #BrandFinance. #branding #leadership

Brigette Wolf does not know this, but I wanted to meet her for years before I actually did. Brigette was the Global Head of SnackFutures for Mondelēz International, which meant that she was leading teams of people who I was convinced would really benefit from the kind of work Brand Now does. I connected with her on LinkedIn. Liked all of her posts. Tried to figure out how to get an introduction to her. And, thanks to Katrina Borisjuk, I did. As luck would have it, my first meeting with her was not a Zoom call or capabilities presentation—but dinner. I was thrilled. Almost too thrilled. But then I switched into my special mode of networking and thought, "I'm not going to sell to her. I'm just going to have dinner with her and get to know her." This plan went right out the window when, within the first 5 minutes of being seated, fresh cocktails in hand, she said, "Tell me about Brand Now." For the first time in as long as I can remember, I stumbled and staggered, trying to find the right words that would make me and my business sound as smart as I believe we are. In all of that time of wanting to pitch her my business, when the time came, I was fretfully unprepared. Whether or not she noticed, she was gracious and our conversation then continued to other topics. More than a year has passed since that first dinner, and in that time, Brigette and I have walked the aisles together at Expo West; have had regular "walk & talk" virtual chats where we catch up on work, life, and her favorite book series (which I am still catching up on); and, just this past week, took advantage of her quick trip to NYC and 6 miles together along my favorite river path. We talked about things that colleagues talk about: innovation, events, conferences, leadership. And we also opened up about our lives, our kids, our relationships—and the celebrations and challenges that come with them. It's in those expressions of vulnerability where I believe true strength comes from, and what I respect most about leaders like Brigette. Will she ever enlist Brand Now for work? Honestly, it no longer matters to me. The real relationship we've formed and the true connection we've made is far more valuable than any project could ever be. #leadership #connection #innovation #vulnerability

It's a fantastic time to be invested in the arena of Global Sports Marketing, as Ann Miller joins the playing field. A proven leader with an enviable track record of strategies that ring with innovation and creativity, we can expect a transformative period for the industry with Miller at the helm. Venkatesh Alagirisamy, heading up the position of Chief Supply Chain Officer, is now joining the team as well. Alagirisamy's promotion will no doubt speak volumes to the value his contributions bring to operations. 💠 This aligns brilliantly with previous trends and demonstrations of diversifying leadership teams. 💠Such moves serve to expand the range of competencies and perspectives, fuelling both evolution and resilience. I foresee a golden age in sports marketing as a result and, by default, the rippling positive influence it will have on related industries. Given both Miller's and Alagirisamy's credentials, it is fair to expect: 1️⃣ Steady innovation and adaptiveness to the ever-evolving marketplace. 2️⃣ Industry growth through an expansion of market perspectives. 3️⃣ Methods and strategies likely to challenge the status quo, propelling transformation. By prioritizing leadership diversification and valuing profound industry expertise, we observe real-time the shape of a future robust and vibrant in its prospects. Stay focused, the game is on. #leadership #sportsmarketing #diversification.