The Social Shepherd’s Post

TikTok quietly rolls out image search capabilities in TikTok Shop, ending Google’s Monopoly. . . . #tiktok #google #tiktokshop #bizbuzz #entrepreneurlife #BusinessJourney #entrepreneurmotivation #NeverGiveUp #SuccessMindset #enterpreneur #motivationalspeaker #mindyourbusiness #businessmindset #smallbusinessideas #hustlehart #successgoals #enterpreneurlife #entrepreneurslifestyle #helloentrepreneurs

Ever wondered if TikTok really drives incremental value? How do we measure it, especially when users don't always make immediate purchases? As client solutions, we often hear this question from our clients. Understanding TikTok's full impact can be tricky, but we've got you covered💪🏻 Watch the video to discover how we bridge this gap! A special shoutout to Felix Leshno for being part of this video! #TikTok #DigitalMarketing #IncrementalValue

"In this episode, we cover: (00:00) Ray’s background (04:55) Cultural differences between Google and TikTok (08:24) Fine-tuning the algorithm for different markets (12:15) Examples of fine-tuning the algorithm (15:11) Core principles and values of TikTok (19:34) Hiring at TikTok (21:38) Embracing the “always day one” mentality (25:09) Collaboration between teams (28:38) Amazon’s cultural influence (31:14) Setting up the product organization for speed and innovation (35:38) Building the go-to-market team (40:18) What makes people successful at TikTok (43:02) Thoughts on putting in long hours (44:40) OKRs and planning at TikTok (49:12) Tips for how to be successful on TikTok (53:49) Tips for advertising on TikTok (01:04:03) Getting started with TikTok Ads (01:08:42) Common mistakes to avoid with TikTok advertising (01:09:44) Ray’s favorite TikTok account (01:10:54) Where to find Ray" https://lnkd.in/eWGJZhVx

| Watch time 👀 - - - - We’ve studied the #tiktok #algorithm and we understand it. WATCH TIME is the most important metric not only TikTok, but for brands like yours who are looking to increase #engagement and #conversions. The longer the watch time on your videos, the further TikTok will boost it. How do we get a longer watch time? #hooks are extremely helpful to the algorithm. (Yes, the dreaded A word.) We hate it as much as you, but the amount of time people are watching your video matters. The longer they watch it, the more appealing TikTok will assume your video is, and the better #views you will get. 📧 contact@innovatecreativeagency.com

Did you know that TikTok is now the most popular website in the world? It's overtaken Google. Are you on TikTok? Share your handle and we'll follow you. We're @RedKnightSolutions #TikTok #DigitalMarketingTips

In today’s creator economy, platforms like YouTube and TikTok are heavily driven by algorithms - often more than by user preferences like subscriptions or follows. But how do these algorithms decide what to show and to whom? 🤔 With our tool, you can analyze YouTube’s algorithmic decisions minute by minute and export key performance data with a level of precision unmatched by any other known tool 📊 We’re just getting started! Interested? Reach out to us at contact@bulenda-holding.com. #YouTubeAnalytics #CreatorEconomy

Want to see how we turned $130K into $2.5M with TikTok Ads? You're in the right place! TikTok isn’t just watching us; they’re studying us, and now you can too. Step into our world as Ι show you the exact moves that made us one of the top 3 highest-selling shops in the U.S. Note I Did told you about it couple months ago on my previous video. #tiktokads #casestudy #tiktok #ads #success

Hey, global growth friends! There is soooo much gold in this recent episode of Lenny's Podcast, featuring Jiayi (Ray) Cao from TikTok. The closer you get to the customer's wallet, the more important it is to localize. And yet, somehow pricing and packaging are overlooked in localization circles. In my experience, these are actually the biggest needle-movers for success in local markets, and a major part of achieving not only local product-market fit, but local go-to-market fit. This all ties into the "customer addressability" (CA) section of the MARACA model I first introduced in Harvard Business Review, and is discussed in greater detail in my latest book, Take Your Company Global. Give this podcast a listen.

Immersing myself in the world of product management as I transition into this exciting field. Recently, I tuned into a fascinating podcast by Lenny Rachitsky featuring Jiayi (Ray) Cao, Global Head of Monetization Product Strategy and Operation at TikTok where Ray delved into various innovative approaches TikTok is employing. One particular idea I found incredibly insightful was how TikTok leverages cultural insights to understand market behavior across different countries. Additionally, I found it interesting how advertisers can test the platform and understand the trends on TikTok to make their campaigns relevant. Excited to apply my passion for innovation and strategic thinking to the realm of product management! #ProductManagement #CareerTransition #Innovation #Leadership #tiktok

TikTok is one of the most disruptive startups in history, with over 1b monthly active users and last valued at over $80b. Its parent company is the single most valuable private company in the world, last valued at over $200b. In addition, TikTok is quickly becoming one of the most important global ad platforms, alongside Meta and Google, reportedly generating over $10b/year from advertisers. Obviously, TikTok is at the center of a lot of global debate. Some people love it, some people hate it. But no matter your opinion, there’s a lot we can learn from Tiktok's success. I got a chance to sit down with Jiayi (Ray) Cao, Global Head of Monetization Product Strategy & Operation at TikTok. Prior to TikTok, Ray spent six years at Google helping scale Google Shopping globally. In our conversation, we discuss: 🔸 TikTok’s internal culture and core values 🔸 How TikTok’s product team operates 🔸 TikTok’s core principle of “context, not control” 🔸 How TikTok rolls out to new markets 🔸 How their sales and product teams work together 🔸 Hiring for quality rather than quantity 🔸 Lessons (and mistakes) from building TikTok’s early GTM team 🔸 Insights on being successful on TikTok as a creator, a business, and an advertiser 🔸 Much more Listen now 👇 YouTube: https://lnkd.in/guSD6uAr Spotify: https://lnkd.in/gMXVb5m6 Apple: https://lnkd.in/gTca3UPu