The Tasting Alliance’s Post

Performance by excellence

🍏 Exploring the Future of Calvados: Lessons from Gin and Tequila 🌟 In the dynamic world of spirits, innovation and heritage often blend to create the next big trend. As we look to the future of Calvados, the traditional apple brandy from Normandy, we can draw valuable lessons from the past successes of gin and tequila. 🍸 Gin experienced a renaissance by embracing its botanical diversity, catering to the evolving tastes of consumers seeking unique and complex flavor profiles. Craft distilleries and creative marketing played pivotal roles in transforming gin into a contemporary favorite. 🇲🇽 Tequila, once perceived primarily as a party spirit, underwent a transformation by highlighting its artisanal roots and regional authenticity. Premiumization and education about the rich culture of agave cultivation elevated tequila to a respected and sophisticated choice. Now, it's Calvados' turn to step into the spotlight. 🍏 Calvados boasts a rich heritage, with centuries of craftsmanship and a deep connection to the terroir of Normandy. By focusing on its unique production process, from orchard to bottle, we can captivate a new generation of discerning drinkers. Emphasizing sustainability, artisanal methods, and delicious natural apple flavor will resonate with today's conscious drinkers. 🚀 The future of Calvados lies in: 1. Educating drinkers about its rich history, delicious apple flavor and eco credentials 2. Innovating with modern twists, craft cocktails and a start serve - the appletini 3. Collaborating with top bartenders and influencers to showcase its versatility By leveraging these strategies, we can unlock the potential of Calvados and carve out its place in the premium spirits market - with special thanks to Damien Amadou, Pierre Martin Neuhaus, Damien Chabaud-Arnault and team who will spreading the word in Miami, Austin and Houston this week. 🇺🇸 RDV at Bar Convent Brooklyn next week for face time with Tim Etherington-Judge - where I expect he will be ordering an Avallen Spirits | BCorp appletini... or two🍸🍏 ! #Calvados #SpiritsIndustry #InnovationInSpirits #CraftDistilling #HeritageAndInnovation #FutureOfDrinks

New blog is up! 🥃 Discover the rich diversity of Scotland's whisky regions! We dive into the unique characteristics, history, and notable distilleries that make each region special. Enhance your appreciation of whisky’s varied flavors and traditions. Perfect for both beginners and enthusiasts. Link is in the comments :) Cheers! 🥃✨ #Whisky #ScotchWhisky #WhiskyRegions #DramDiaries

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Measuring the success of Carpathian Single Malt Whisky can be achieved through various channels, but one of the most important, is winning medals at prestigious spirits competitions and they don't come much larger or more renowned than the The Global Spirits Masters Competitions | GSMC Masters - The World Whisky Masters 2024. We are so thrilled to announce that in the European category, Capathian Single Malt Whisky expressions of Vradiano & Peated Cask Strength received Gold medals, whilst Feteasca Neagra & Cognac Cask finishes received Silver medals. Why so important? The Global Spirits Masters Competition is one of the world's most highly regarded series of blind-tastings. Judging is divided into category-specific competitions to ensure each entry is given the utmost attention by specialised judges. "Our single malt whisky continues to excel beyond Romania's borders, impressing the palates of judges, experts and consumers worldwide. Such great results in such a prominent competition really makes me proud" Allan Anderson, Master Distiller & Whisky Director - Alexandrion Group. #carpathiansinglemaltwhisky #romaniasfirstsinglemaltwhisky #romanianmaltedbarley #singlemalt #spiritsindustry #thespiritsmasters #thespiritsbusiness #spiritscompetition #spiritsjudging #blindtasting #whiskytasting #spiritscollection #spiritslovers #beverageindustry

Check out the expanding landscape of English Whisky. Worthy of note (you'll need to download the high resolution version!) is that while 25 distilleries have a finished product launched, 25 more have spirit ageing in cask, but are yet to release. Bodes well for the future of English Whisky! #englishwhisky #caskwhisky

This article discusses Scotland’s first 'agave-based spirit,' highlighting the significance of the Denomination of Origin Tequila (DOT). To be officially called tequila, the entire production process, from cultivating blue agave to bottling, must occur within five specific regions in Mexico. Denominations of Origin (DO) play a key role in making spirit categories attractive to investors. They guarantee authenticity, safeguard the product's heritage, and protect the industry from counterfeit versions. This not only helps maintain market value but also creates scarcity, as strict regulations are put in place to uphold the standards set by the DO.

If music is the international language, wine is the global toast. For all kinds of occasions, or none at all, raising a glass means good job, good wishes, and good luck. Wine launches ships, celebrates treaties, marks graduations, cheers weddings, recognizes success, and brings joy to family and friends. The Greek, Chinese, and Scandanavian equivalents of “Cheers” above are just a few of many wine wishes listed in WineAmerica’s special website section, The Magic of Wine. It also has pages on fun facts, quotes about wine, its agricultural roots, economic impact and much more. This is not just for you to enjoy, but to download, link to, and pass on to your friends and colleagues. https://lnkd.in/eWuTNBkq

This is so cool! Europian Central Bank Approved EURO 8000 COLLECTIBLE BANKNOTE to honor Georgia's contribution to the world. The banknote is called - EURO 8,000 Georgia Motherland of Wine. Georgian banknotes feature fascinating facts about our rich culture and history. Here are some highlights: -8,000 Years of Winemaking: Georgia boasts a winemaking tradition that spans over 8,000 years, making it the oldest in the world. -Alaverdy Monastery: Founded in the 6th century, this monastery has been producing wine since its inception, uniting spirituality and viticulture. -Shen Khar Venakhi: This medieval chant, "Thou Art a Vineyard," was created by King Demetrius I (1093-1156), showcasing the deep connection between Georgian identity and winemaking. -Qvevri: Recognized as the oldest winemaking vessel, the Qvevri is integral to traditional Georgian wine production, emphasizing our unique methods. -David Gareji: This remarkable complex, founded in the 6th century. -Borjgali: One of the oldest symbols of Georgian culture, Borjgali represents the sun with its seven rotating wings, embodying light and life. These elements reflect not just our history, but the spirit of resilience and creativity that defines Georgia. "TREASURIUM has decided to celebrate this long-awaited achievement with a project to honor Georgia's important contribution to the world. Georgia has gifted the world "Wine", a crucial element of celebrations since antiquity, and now our nation acknowledges this contribution as we journey towards Europe. Throughout history, nations frequently commemorate their achievements on coins and currencies. Thus, we too intend to highlight Georgia's significant contribution during this pivotal moment in our nation's history"

"Competition medals don't mean anything; everyone has medals." That's a common sentiment we often hear. Most of the time, it's true. Many competitions give distinctions to whoever pays, with judging criteria that don't solely focus on taste. However, the San Francisco World Spirits Competition appears to be different. It is a blind competition where only taste matters, judged by an extraordinary panel of experts. "Many consider a Double Gold at San Francisco to be the highest medal one can receive in the spirits world, but there’s something even more prestigious: a Platinum Medal." We are proud that our Rum 0.0% has been awarded Double Gold every year since its creation and is now the first non-alcoholic spirit to receive the Platinum Medal. Our dedication to crafting the finest non-alcoholic spirits from real spirits is paying off, and we couldn't be prouder.Check out the full list of platinum medal winners at SFWSC here https://lnkd.in/dkx7AxjT #SFWSC #Competition #PlatinumMedal #DoubleGold #NoAlcohol #AlcoholFree #NonAlcoholicSpirits San Francisco World Spirits Competition The Tasting Alliance