Tombras’ Post

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Special is something to strive for. It’s earned through hard work and dedication. Our latest work for Special Olympics, “Yeah, I am Special,” shows exactly that.

Special Olympics reclaims the word ‘special’ in Tombras campaign

Special Olympics reclaims the word ‘special’ in Tombras campaign

adage.com

Liz Jackson

Non-academic scholar of disability design

8mo

The correct word (which Ad Age should know) is rebrand. As in the Special Olympics is rebranding the word special. They cannot reclaim a word they own and control. [ID: B&W pic of a teenager with Down syndrome wearing multiple medals. Red and white text reads “Yeah, I’m Special.”]

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