The Trade Desk’s Post

In an interconnected digital world, trust building is increasingly a collective endeavour for brands that rely on identity confidence to do business. Gus Tomlinson shares identity trends in 2024: https://lnkd.in/d7YYQbYw #Digitalidentity

Diversity is more than just a trendy word; it is a corporate responsibility and also a vital factor for success in increasingly diverse markets. Of course, marketers should constantly assess how their target market evolves and changes over time, and so I thought I'd share this article from Forbes which explains how companies are recognising the importance of embracing diversity in their marketing strategies. https://lnkd.in/e7kwiw_6 #digitalmarketing #diversity

There's no denying that standing out in the digital world is more challenging than ever before - but with consistency and determination, these 5 methods will help you outrun the competition. #howtostartanonlinebusiness #womenownedbusiness #womeninbusiness #onlinebusinesstips

Marketers are our fastest-growing member profile (+367%) as they recognise us as a preferred partner for their business objectives. Read our 2024 AGM summary to find out more about our membership. #DigitalIndustry #Transformation #CollectiveProgress

Discover 7 proven strategies to captivate your market with deep digital experiences. In this insightful blog article, learn how to embrace digital-first engagement, integrate communication channels, and leverage data for personalized interactions. https://lnkd.in/eUjv2jwy

The 2024 Edges have landed! TBWA’s cultural intelligence unit Backslash is the brain behind Edges. 🧠 More than a trend report, this isn’t about spotlighting the hot new aesthetics, buzzy social media moments, or here-today-gone-tomorrow fads. Rather, the 2024 Edge glossary offers a future-focused look at the most substantial global cultural shifts. New for this year, the Disruption Index—an industry-first data product spanning 29 countries—has allowed Backslash to quantify the Strength, Speed, AND Spend of its 41 Edges to tell a story of cultural momentum all over the world. Edges serves as a blueprint for brands needing to adapt to the inevitable twists and turns that lie ahead. Not just in 2024, but beyond. The full glossary can be downloaded here 👇 https://lnkd.in/gVmU8-t2 TBWA\Australia TBWA\Worldwide

Insight Spotlight 💡 This week the spotlight is on Digitas UK with its insight paper, 'The Impact Balancing Act: Impact Report' 👏 "Marketers are under pressure to achieve more with less—tight budgets and limited time—balancing commercial success with cultural impact. Our 2024 Impact Report, "The Impact Balancing Act," developed with The Marketing Society, explores marketers' evolving roles amid changing consumer behaviors, sustainability, technology, and global markets. It examines how business leaders navigate today's fast-paced environment, balancing objectives and actions." Download the full insight paper via the Creativebrief platform: https://lnkd.in/euXrXq8m

📢 Missed our Impact Report? We've got you covered! Discover how marketers navigate tight budgets and evolving consumer behaviours to balance commercial success with cultural impact. Download now via Creativebrief: https://lnkd.in/euXrXq8m #ImpactEveryday #MarketingInsights #PowerOfConnection #CulturalImpact #DigitasUK

Highlighting Mira De Maeyer, Chairperson at UBA Belgium, in our latest paper on 'Creative Effectiveness.' Mira emphasizes the crucial role of creativity in brand building. In a landscape driven by data and internal focus, she advocates for placing consumers at the heart of our strategies and leveraging creativity to differentiate and connect. Together agencies & advertisers can create value. Discover her vision! https://lnkd.in/egJNgzjh