The Trade Desk’s Post

With Connected TV on The Trade Desk, you can connect your TV buys to every other part of your digital campaign, helping you see what’s working, what isn’t, and adjust your ad spend to achieve better results: https://bit.ly/3TgLd4M

With Connected TV on The Trade Desk, you can connect your TV buys to every other part of your digital campaign, helping you see what’s working, what isn’t, and adjust your ad spend to achieve better results: https://bit.ly/3TgLd4M

In election years, CPMs for Connected TV and other channels tend to rise due to increased competition and ad demand. At Keynes Digital, we specialize in optimizing Connected TV campaigns to navigate this landscape effectively, ensuring you get the most value from your advertising spend, even during an election year. We will help you reach the right person, at the right time, with the right message... but during the most optimized time to maximize your budget. Let's elevate your Connected TV advertising strategy together! 🚀 #ConnectedTV #ElectionYear #CPMOptimization

FCC Cracks Down on Pay TV 'Junk Fees': New 'All-In Pricing' Order Forces Cable and Satellite Operators To Advertise One All-Inclusive Price for Linear Video Service By a 3-2 party-line vote, the FCC on Thursday approved a report and order that would require cable and satellite pay TV operators to publish in their advertising and on customer bills the actual total price of their video service, so-called junk fees included. ACA Connects pushed back, claiming the "all-In pricing" order fails to account for the No. 1 driver of "sticker shock," broadcast retransmission fees. 

Amidst the complex fragmentation of the TV market – and of viewing behaviors – having accurate consumer insights is essential to knowing where and how to reach them. Read the blog to learn how to pick the right TV advertising solutions to understand viewership and subscriptions: https://lnkd.in/gXtzbQ37

Amidst the complex fragmentation of the TV market – and of viewing behaviors – having accurate consumer insights is essential to knowing where and how to reach them. Read the blog to learn how to pick the right TV advertising solutions to understand viewership and subscriptions: https://lnkd.in/eRWekQ7H

Amidst the complex fragmentation of the TV market – and of viewing behaviors – having accurate consumer insights is essential to knowing where and how to reach them. Read the blog to learn how to pick the right TV advertising solutions to understand viewership and subscriptions: https://lnkd.in/gJ-hYdP7

Amidst the complex fragmentation of the TV market – and of viewing behaviors – having accurate consumer insights is essential to knowing where and how to reach them. Read the blog to learn how to pick the right TV advertising solutions to understand viewership and subscriptions: https://lnkd.in/eMP7pQxq

Amidst the complex fragmentation of the TV market – and of viewing behaviors – having accurate consumer insights is essential to knowing where and how to reach them. Read the blog to learn how to pick the right TV advertising solutions to understand viewership and subscriptions: https://lnkd.in/eySXraKW

Amidst the complex fragmentation of the TV market – and of viewing behaviors – having accurate consumer insights is essential to knowing where and how to reach them. Read the blog to learn how to pick the right TV advertising solutions to understand viewership and subscriptions: https://lnkd.in/gepGJjvi