The Villars Institute’s Post

The 50th anniversary of ABBA's Eurovision victory with "Waterloo" marks the beginning of an eventful music year in Stockholm! On April 6th, we celebrate ABBA with a Sing-a-long in Kungsträdgården.    The music year continues in the spring with Stockholm's Culture Night and a series of concerts throughout the year featuring international superstars such as Taylor Swift, P!nk, and Bruce Springsteen.  For Taylor Swift's three concerts in May alone, visitors from approximately 140 different countries are expected, together estimated to spend half a billion kronor locally.    Once again, Stockholm proves why top artists choose to perform here, boasting world-leading producers and a music scene that has made Sweden the largest per capita exporter of pop music globally, and the third-largest overall, behind only Great Britain and the USA. In 2022, revenues from Swedish music exports contributed 2.3 billion kronor, according to Musiksverige.    Stockholm continues to establish itself as a music hub, as evidenced by Seedtable's recent listing of music and audio start-ups to watch and work for in 2024. Thirteen of these startups were based in Stockholm, more than any other city relative to its population size.     #STOCKHOLMSINGALONG #THANKYOUFORTHEMUSIC 

#SaveTheDate "The Music Imbizo 2024 - Building A Sound Future" In a world where African music stands at the pinnacle of global admiration, The Music Imbizo 2024 summons us to consider the art of "Building A Sound Future." This theme encapsulates the convergence of two essential concepts: the resounding rhythms of our continent's music and the stable, unshakable foundations upon which we must construct our industry. As we sit atop the world, celebrated and admired by a global audience, we recognize the pressing need to fortify the groundwork that sustains our musical ascendancy. "Building A Sound Future" is an invitation to reflection, innovation, and collaboration. It signifies a commitment to nurturing Africa's rich musical heritage and ensuring that its potential is harnessed with wisdom and precision. Our journey ahead involves fortifying the very essence of our industry, reinforcing the business structures, and embracing the expertise that will underpin the lasting success of African music. With this theme, The Music Imbizo 2024 aspires to be a catalyst for growth, unity, and resilience in the dynamic world of music, forging a future that resounds with harmony and stability. #TheMusicImbizo #MusicBusiness

#SaveTheDate "The Music Imbizo 2024 - Building A Sound Future" In a world where African music stands at the pinnacle of global admiration, The Music Imbizo 2024 summons us to consider the art of "Building A Sound Future." This theme encapsulates the convergence of two essential concepts: the resounding rhythms of our continent's music and the stable, unshakable foundations upon which we must construct our industry. As we sit atop the world, celebrated and admired by a global audience, we recognize the pressing need to fortify the groundwork that sustains our musical ascendancy. "Building A Sound Future" is an invitation to reflection, innovation, and collaboration. It signifies a commitment to nurturing Africa's rich musical heritage and ensuring that its potential is harnessed with wisdom and precision. Our journey ahead involves fortifying the very essence of our industry, reinforcing the business structures, and embracing the expertise that will underpin the lasting success of African music. With this theme, The Music Imbizo 2024 aspires to be a catalyst for growth, unity, and resilience in the dynamic world of music, forging a future that resounds with harmony and stability. #TheMusicImbizo #MusicBusiness

Part of ADE last weekend was ADE Green: thé conference on sustainability, innovation & social change in the music industry 🎧. There’s something about events and festivals. They have a certain power: to trigger us, to let us experience and connect in a different way. What can we learn from events as pop-up cities or mini societies to create bigger change? Read our newest blog post 💃 : https://lnkd.in/edV_K4qG

Unraveling the difference mechanism of authenticity experience in determining antecedents and consequences of destination loyalty Yen-Po Fang & Chih-Hsing Liu https://lnkd.in/gYMsjCD9 Taiwan’s music festival landscape has blossomed, attracting global music enthusiasts with its cultural richness and diverse offerings. Using structural equation modeling (SEM), a survey of festival-goers revealed the intricate relationships among factors like skill performance, self-congruence, ambiance, and consumer interaction, shaping authenticity, satisfaction, destination loyalty, and behavioral intentions. Interestingly, memory was identified as a moderating role, which interlinking satisfaction, behavioral intentions, and destination loyalty. These findings provide both theoretical insights and practical strategies for enhancing festival experiences and cultivating destination loyalty within Taiwan’s thriving music scene. #MusicFestival #AuthenticityExperience #Satisfaction #DestinationLoyalty #BehaviouralIntention

Is Music the Ultimate Unifier? 🎸🌍 Explore the power of music in bridging societal gaps, bringing people together, and fostering unity. Discover how music transcends boundaries and creates connections that can reshape our world. #MusicUnifier #BridgingGaps #UnityThroughMusic #MusicConnects #MusicalHarmony #GlobalMusicPower #MusicForAll #TogetherThroughMusic #MusicBoundaries #ReshapingWorld

Momentus Digital Wishes you a harmonious World Music Day filled with rhythms that touch your soul and melodies that lift your spirits! #internationalMusicday #2023 #soul #connection #worklifebalance #momentusdigital

Creating meaningful experiences matters more than ever and the impression brands leave is key to fostering loyalty. Read about how Hartmann Studios turned a barren island into an exclusive Treasure Island music festival, drawing in tens of thousands of avid customers. https://lnkd.in/e44E6ASe #hartmannstudios #events #brandstrategy #brandactivations #marketingstat #eventsindustry #experiencedesign

🌟 Sonic Identity: The Game-Changer for Eco-Friendly Brands 🌟 Just read Damien Escobar's insightful post on Sonic Identity and I'm inspired! 🎵 Sound is a universal language that can transform plant-based, eco-friendly brands from traditional businesses into vibrant, fan-centric experiences. For our industry, this is a game-changer! 🌍 🔊 Sonic Identity: The New Frontier Creating unique audio logos and soundscapes that reflect brand attributes makes them more relatable and memorable. Imagine your favorite eco-friendly product resonating with sounds that evoke nature, sustainability, and wellness. This is the future of branding! 🌟 Why It Matters: 1. Enhanced Recognition: Like visual logos, a unique sonic identity makes brands stand out. 2. Deep Emotional Connection: Sound evokes emotions in ways visuals can't, fostering stronger bonds. 3. Creating Fandom: Compelling sonic strategies turn consumers into loyal fans, building passionate communities. 🌱 Next Steps: 1. Develop comprehensive audio guidelines. 2. Collaborate with sound artists who share your values. 3. Integrate sound into all consumer touchpoints for consistency. Damien Escobar's vision for sound-driven branding is a call to action. Let’s embrace this innovative approach and redefine how eco-friendly brands connect with their audiences. Together, we can create a more vibrant, emotionally engaging, and sustainable future! 🌿🎶 I trust you’ll enjoy and benefit greatly from these insights✌🏾For user centric plant-based content, make sure to follow me @dffrntwrdBG. #SonicIdentity #EcoFriendly #PlantBased #MarketingInnovation #Sustainability #BrandStrategy

#Chicago Music peeps. Come see (and hear) what I'm up to in #immersiveaudio at this awesome event next month. #NiteChicago #Chicagomusic #musicindustry #musicbusiness