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Wow, what a turnout at IPG Common Ground! We’re still on a high about our "Breaking Barriers: Empowering Inclusivity in Sports Marketing" panel at #Cannes, which was nothing short of inspiring. Huge thanks to everyone who packed the room and to our incredible panelists Beatrice Cornacchia from Mastercard, Flaujae Johnson, Taylor Rooks, Rebecca K. Roussell, M.S., and Bonnie Ott - Smith from Jack Morton Worldwide, who brought their A-game. We got real about the challenges and triumphs in sports marketing—especially when it comes to lifting up women in sports and telling stories that resonate truthfully. It was a conversation filled with honest insights and bold ideas, and we’re just getting started. Missed it? Don’t sweat it! Catch the full convo here: https://lnkd.in/gC85FB-6 #IPGCommonGround #CurrentAtCannes #InclusiveCommunications #SportsMarketing

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Challenge yourselves to see the world through other people's eyes. Don't do it by a checklist and don't do it by a brush stroke. It matters. And it's going to be able to deepen that empathy and that authenticity. And then you're building these powerful business leaders who then give back. So I think it's just about brands getting away from the norm, right? And not being afraid to break those barriers and market them differently. It's real stories with real athletes and, and, and it's ways that you can help. We can choose to be the deliverers of this message and the equitable way and from a factual way. We need to do now. We need to stop talking and doing.

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