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Today’s 2023-2024 season finale luncheon explored one of the most pressing questions a leader can face...    Why get out of bed? 🤔   For real. Social responsibility, social purpose, these are new words representing complex answers to the big, scary questions, like what is your reason for existing? What are you really here to do?    Well, you’re a Chamber member, or at least you follow us on social, so we know you get out of bed to make an impact – and you’re not alone.    80% of Gen Zs prioritize finding a job in alignment with their values. More than half of consumers now expect brands to drive change in society.    So we invited Manitoba-based B Corp leaders John Gunter of Frontiers North Adventures, Kiirsten May of UpHouse and Brendan Reimer of Assiniboine Credit Union to learn about B Corp certification, their purpose, and how it’s impacted their bottom lines.    Key Takeaways:    1. Authenticity is everything. It’s easy for businesses to say they’re values-based, but B Corp certification is a third-party expert verifying that your organization walks its social purpose talk. 2. The financial ROI is undeniable. Your market is fragmented across platforms and mediums, and younger people look for purpose as a unifier in the organizations where they spend their hard-earned dollars. 3. Your employees depend on it. Today’s talent has an incredible amount of choice. Now, they want to work for organizations building the world they want to live in.     Thanks to our sponsors for making today’s event possible:    Title:   Assiniboine Credit Union  Canada Life Manitoba Liquor & Lotteries Corporation  VIP Reception:  Thompson Dorfman Sweatman LLP  Networking Sponsor:  SaskTel   Lead, connect and grow with us! Check out our upcoming events calendar here: https://lnkd.in/e7kth3pT #Winnipeg #WCCBiz

Ashleigh Brown

Business Development | Strategic Partnerships | Policy/GR | Advocate | Community Builder

4mo

What a season finale luncheon it was! We are looking forward to more impactful discussions and great connections next season!

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