the7stars’ Post

As Wimbledon kicks off this week, it's not just the tennis that's capturing attention. The tournament's out-of-home (OOH) and digital out-of-home (DOOH) campaigns are set to make an even bigger impact than last year, with 92% of ad inventory already sold, a 7% YoY increase according to ESPN. JCDecaux, a major OOH media owner, holds inventory near railway stations close to the venue and on roadside billboards, including digital screens with programmatic capabilities. This will allow brands to create timely, context-aware campaigns that resonate with tennis fans. Major sporting events like Wimbledon and the upcoming Summer Olympics should remind us of the unique advantages of being able to blend physical spaces and real-world interactions with digital innovation. I’m excited to see how brands leverage these opportunities to create immersive experiences that purely digital campaigns can’t match. But we should keep in mind that winning hearts and minds in advertising isn't just about being everywhere - it's about being memorable where it matters most. #Wimbledon2024 #DOOH #CreativeAdvertising https://hubs.li/Q02FnFy50

📢Amplify your impact on outdoor audiences with shadowfencing 📲 Read about how shadowfencing works in OOH media - link in the first comment 👇 #programmatic #pdooh #outofhomemedia #taxiadvertising #oohadvertising #DOOH #OOH #digitaloutofhome #oohmedia #doohadvertising

"Sport is a key passion point that evokes strong emotions, making individuals more receptive to advertising. Out-of-home advertising and sport are a perfect match, with some of the best examples of data-driven OOH creativity being sports-related," says Tommy Gleadell. I couldn't agree more. Sporting events, from local games to global spectacles like the Olympics and World Cup, attract diverse and engaged audiences to restaurants and bars. This creates a perfect opportunity to reach the demographic in a relaxed environment where messaging is more effectively received. These high-energy environments present a unique opportunity for advertisers to connect with a broad yet nuanced demographic. This is where DOOH advertising can make a significant impact, leveraging dynamic content and displays to capture attention and drive strong engagement. #DOOH #SportsAdvertising #EventMarketing #AudienceEngagement

Looking to enhance your brand? Find out how digital OOH can drive search action and consideration amongst key audiences. Our new use case explores the power of OOH and how this can increase search behaviour! Get in touch with our Commercial Team or DM us to discuss the best campaign plan for you! #jcduk #OOH #DOOH

🎯 Unique viewpoints on how geofencing marketing in OOH campaigns works 🎯 Read our dedicated blog to find out more 📖 #programmatic #pdooh #outofhomemedia #taxiadvertising #oohadvertising #DOOH #OOH #digitaloutofhome #oohmedia #doohadvertising

DOOH Ranks 1st! The latest Kantar Media Reactions Survey reveals that marketers are preferring  digital Out-Of-Home , with #DOOH and #OOH ranking among the top 5 channels. Real-world channels remain popular with consumers, as DOOH and sponsored events take the preference, followed by online video ads, OOH and finally e-commerce ads. Looks like everyone is thinking (and preferring) outside! https://lnkd.in/euczyede #TalonMENA #OOH #DOOH

According to the latest Kantar Media Reactions Survey, #marketers are Thinking Outside! ⭐ The 2024 survey reveals that digital OOH (DOOH) continues to be a favorite, with both #DOOH and #OOH ranking in the top 5 channels for marketers. Learn more: Kantar Releases 2024 Media Reactions Report (mediaupdate.co.za)

I enjoyed writing this one on behalf of PJX Media! In this article, I explore why OOH is an essential part of a balanced media mix and share strategies you can use to build an effective campaign. #OOH #OutOfHomeAdvertising #BrandAwareness #MarketingStrategy #AudienceEngagement #PJXMedia

OOH is seen as the top offline channel that is increasingly engaging for viewers, as they do not consider it intrusive or repetitive. Digital OOH comes in just after point of sale (POS) and sponsored events. Tap into our prime inventory and switch up your media mix to stay ahead of the game. #tractoroutdoor #ooh #dooh #mediaowner #advertising #GenZ #statistics #mediamix