Acceleration Community of Companies (ACC)’s Post

Great piece on why McDonald’s Monopoly is a great promotion. • Instant gratification: The "Peel, Play, Repeat" mechanic aligns perfectly with fast-food culture, delivering immediate rewards • Customer retention: Collect-to-win system drives repeat visits, transforming a promotion into a sustained event • Psychological appeal: Combines simplicity with the thrill of potential big wins, tapping into lottery-like excitement • FOMO factor: Limited-time availability creates urgency, driving a peak in sales and customer engagement • Success formula: Blends instant rewards, nostalgic appeal, and strategic game mechanics for unparalleled promotional impact https://buff.ly/4etxDnz #SalesPromotions #CustomerLoyalty #MarketingStrategy #BrandEngagement

What is award washing, and how can it hurt your brand? Think about it. Ever noticed how many products seem to have awards these days? They're everywhere. There's even a term for it—'award washing.' It's a growing problem because it can make awards seem less about merit and more about marketing, misleading consumers about the true value of a product. Shoppers are catching on. Why should you care? Because in a world where trust is more important than ever, the authenticity of your brand's award can significantly influence consumer perception and, ultimately, your product's success. Wondering how to tell the legitimate awards from those not worth the sticker they're printed on? Check out our latest blog, "Understanding Award Washing: Identifying Legitimate Product Awards." It's a great read packed with insights on separating the contenders from the pretenders. Read the blog here: 👉 https://lnkd.in/dtkN_6Wv Discover why we’re North America's leading awards program. Ready to connect your brand with millions of consumers? Message Jonathan Mirsky, MBA directly to explore how we can collaborate and elevate your product. Let’s make excellence your brand’s standard. #productawards #awardwinning #awardwashing #authenticity #consumertrust

These days, where are you not seeing a snack wrap being offered? Oh wait, McDonald's! Talk about a market miss. A good reminder to listen to what your customers want and that if you don't offer it, one of your competitors certainly will. #marketing #consumerinsights #consumerresearch #knowyourcustomer #knowyourmarket

Are you looking for ways to attract more customers to your QSR? Don't miss out on these must-know QSR marketing strategies from BDTASK! Check out our latest blog for valuable insights. #QSR #QSRMarketing #RestaurantTips #BoostSales #BDTASK

Recently, I had an intriguing encounter with marketing while strolling through my local supermarket. As I entered the store, my attention was immediately drawn to a bustling corner near the entrance. A vibrant display booth adorned with the logo of a popular snack brand stood out, emanating tantalizing scents of freshly cooked chips. Intrigued, I approached the booth to investigate further. What I discovered was a cleverly orchestrated marketing strategy in action. The snack brand had set up a tasting station where enthusiastic brand representatives offered free samples of their latest chip flavor to passersby. The atmosphere buzzed with energy as shoppers gathered around, drawn in by the promise of a savory treat. The brand ambassadors were adept at engaging with customers, striking up conversations and inviting them to sample the new flavor. Their enthusiasm was infectious, and it wasn't long before I found myself eagerly reaching for a sample bag of chips. The sensory experience was delightful. The aroma of the freshly cooked chips teased my senses, and the vibrant packaging caught my eye. With each crunchy bite, I savored the burst of flavor that danced on my taste buds. It was clear that the brand had invested in creating a product that was not only delicious but also visually appealing and memorable. But the marketing strategy didn't stop there. Alongside the samples, the brand representatives handed out coupons offering discounts on future purchases. This thoughtful gesture not only incentivized immediate sales but also encouraged repeat business by enticing customers to return and explore the brand's other offerings. As I left the supermarket, chip bag in hand, I couldn't help but reflect on the effectiveness of the marketing tactics I had just witnessed. Through a combination of sensory engagement, personalized interaction, and strategic incentives, the snack brand had succeeded in creating a memorable and positive experience for customers like myself. It was a testament to the power of effective marketing to not only drive sales but also forge lasting connections with consumers. #marketing #telling #selling #dailylife #needs Kate Grow (Bailey)

What is a perfect serve? Whether you call it ‘signature serve’, ‘classic serve’ or – our preferred option – the ‘perfect serve’, we define it as: 🍸A hero drink that perfectly showcases a brand’s quality, the house style of its liquid, and its consumption occasion. 🍸 Captured in a beautiful serve that can be consistently delivered to a high standard in any channel, at any touchpoint. 🍸Used to encapsulate a brand’s wider serve strategy and get both bartenders and consumers past that first hurdle – getting liquid on lips and helping them connect with the brand. Read our intelligence report here to learn more. https://lnkd.in/eqw3S-rx #perfectserve #drinksindustry

Marketing evolution. From a transactional off-the-shelf distribution model. To experiential create-cultural-moments relationship model.

James Bond wears Omega, drinks Heineken, and drives Aston Martin. And there are 93 million reasons why. That’s how much brands paid to be part of his last film. And it makes a lot of sense. Just 12 seconds on the right screen can drive $100M's in revenue. But how does product placement actually work? Here's a cheat sheet. 1/ How it started Product placement goes back to the 1920's when brands like Firestone and Hershey paid to have their stuff featured in movies. Radio got in on the action in the 30's and by the 50's, TV was full of product placement. And then things got a little fuzzy. Here's why. 2/ Let's talk dollars A lot of the brands you see on screen aren't actually paying money to be there. It's a barter system. → I'll give you 45 Dell computers to make it look like a real office, if you shoot some pretty closeup's of those logos. → I'll send you 100 cases of bottled water, as long as the bottle happens to show up in a character's hand. → I'll give you 6 Chevy Silverado's to blow up in an action scene, if my nameplate gets 5 seconds of screen time. Preferably without being blown up. But make no mistake — there's also a ton of cash changing hands. 3/ Big business Today it's a $23B industry. And most of that money comes in from just a few brands paying to be in the biggest films. Some iconic examples: 1982 - Reese’s Pieces pays $1M to be featured in E.T. Sales quickly double. Sounds like a bargain. 2012 - Heineken pays $45M to have 007 order one at the bar. They say it boosts sales big time. 2013 - A bunch of brands pay $160M to be featured in Man Of Steel, the Superman movie. This is the all time record. 2022 - Dozens of brands from the original, reappear in Top Gun: Maverick. And Ray-Ban Aviators are still flying off the shelves. 4/ My take Product placement is even more valuable in a world of infinite media. Demand for attention is at an all-time high. But let's be clear: social media has totally transformed the game. This was actually my main insight when I founded Influicity in 2015. • Foodie creators can do product placement for restaurants • Beauty vloggers can do product placement for makeup brands • Gamers can do product placement for tech stuff Fast forward a decade and this reality is 100x stronger. Brands need to be a part of the conversation. Not an interruption. Any brand can get in on product placement. You just need to come up with stuff people actually want to watch. Then learn how to use social media to hijack attention. A can of beer looks great in the hands of James Bond. But it’s also pretty good when it pops on TikTok. #marketing #growth #brand ___ P.S. Want to learn how modern brands are doing product placement in 2024? I'll go deeper in my newsletter and YouTube. Subscribe to my email list so you don't miss it. Hit the link at the top of my profile.

Did you guys hear about Wendy's collaboration with SpongeBob? 😮 It sounds like an easily successful campaign for Wendy's! However, did Wendy's think it was too easy? 🤔 Reviews for the Wendy's Krabby Patty have been less than stellar. People have been saying that it's just a regular burger, and that there is nothing to indicate it is a SpongeBob collaboration. No special packaging or anything 😞 This is where Wendy's marketing team fell flat. They failed to think about the customer experience and how that would reflect on their image. Fast food restaurants compete vigorously for top-of-mind awareness (TOMA). That means for Wendy's to be the first restaurant people think of when they think of fast food. At the moment, Wendy's is top-of-mind but as a disappointment. This campaign using a big name like SpongeBob in it without having any SpongeBob related packaging, merchandise, or gimmick just reminds everyone that Wendy's is ran by corporate suits who can't enjoy something as simple as a SpongeBob themed burger-wrapper when ordering a Krabby Patty. Marketing used to be about blasting audiences with as many advertisements as possible and using as many recognizable names as possible. 🤷♂️ Nowadays companies need to think about how customers engage with their campaign and how to create a positive public sentiment 💭 #Marketing #Analysis #Discussion #KrabbyPatties #Wendys

Positioning plays a crucial role in marketing, and this article showcases how Domino's leverages their marketing to highlight differentiation. There's so much more to pizza than just dough, sauce, and cheese! The article discusses various strategies Domino's uses to attract and satisfy customers. 🍕 https://lnkd.in/e8Mi6_Vd #pizza #marketing