Adrenaline Films’ Post

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For this April Fool's, Joann Mauricette pitched the awesome idea of rebranding to an energy drink for the day. Why not? We have Adrenaline in the name after all. From that was born a fun and creative campaign: ADRENALINE RUSH.    Joann headed up the project and together with Jordan Wasylak and Abi Nielson Hunsaker conceptualizing the product, three flavors were born: Swamp Water, Citrus Coaster, and Survivor's Guilt – references to past shows and projects.    Next entered GFX wizard Jorge Monge, who took the direction and mood boards, making the abstract into reality, with the help of motion graphics intern Dorvin Gonzalez Colon. Building the visuals for a brand requires a lot of assets: at least a logo, icon, banner, and product designs, and that's not including all the animations for the video! That's right, those cans were shaped from the ether by Jorge's hands.    After working their magic, the animations were passed off to amazing editor Samantha Soriano who interpreted Joann's script and storyboards into a snappy, genre-matching video; complete with voice over from our very own Val Cotto, recorded by Kimani Shabazz.   Finished off with some brilliant copy and design for the static post from our social media intern Elerie Rosengarten, and we've got ourselves a rebrand!    A huge thank you to the crew for pulling this together, we're overflowing with talent here!! Watch the video on our Instagram or YouTube.

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    +3

very cool...sassy... wink... maryannalan

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