For this April Fool's, Joann Mauricette pitched the awesome idea of rebranding to an energy drink for the day. Why not? We have Adrenaline in the name after all. From that was born a fun and creative campaign: ADRENALINE RUSH.
Joann headed up the project and together with Jordan Wasylak and Abi Nielson Hunsaker conceptualizing the product, three flavors were born: Swamp Water, Citrus Coaster, and Survivor's Guilt – references to past shows and projects.
Next entered GFX wizard Jorge Monge, who took the direction and mood boards, making the abstract into reality, with the help of motion graphics intern Dorvin Gonzalez Colon. Building the visuals for a brand requires a lot of assets: at least a logo, icon, banner, and product designs, and that's not including all the animations for the video! That's right, those cans were shaped from the ether by Jorge's hands.
After working their magic, the animations were passed off to amazing editor Samantha Soriano who interpreted Joann's script and storyboards into a snappy, genre-matching video; complete with voice over from our very own Val Cotto, recorded by Kimani Shabazz.
Finished off with some brilliant copy and design for the static post from our social media intern Elerie Rosengarten, and we've got ourselves a rebrand!
A huge thank you to the crew for pulling this together, we're overflowing with talent here!! Watch the video on our Instagram or YouTube.
Many times, creative projects miss the mark because they weren’t aligned with the company’s goals. Coming up with an efficient solution means digging deep into what the client truly needs. Understanding the objectives, challenges, and goals is key to making creative work that’s not only eye-catching but also strategically effective.
Take animations, for example. Yes, they should be visually stunning, but their real power comes from meeting specific business objectives. Whether it’s educating users, highlighting product features, or boosting brand identity, animated videos need to be aligned with the bigger picture. Without this alignment, even the most beautiful animations can fall flat.
Skipping the discovery process can be costly, leading to wasted resources and missed opportunities. Plus, a thorough diagnosis phase helps keep your messaging and brand identity consistent, which is crucial for building trust and loyalty with users, partners, and other stakeholders.
Remember, successful creative projects are built on a deep understanding of the goals we’re aiming for. At MOWE Studio, we ensure our creative endeavors are always strategically aligned to maximize their impact.
This is exactly what Design on Demand was created to enable. A consistent, on-brand, on-point flow of creative assets that might otherwise get stuck in backlogs or deprioritised.
We do this for large scale enterprise businesses on a global scale (to some we're a secret weapon so cannot talk about) but we also do it for B2C brands with a more finely tuned audience. Whether that audience is a locality - as is the case with BPL (Barnsley Premier Leisure) which have 13 fitness and leisure facilities in the Barnsley area - or a narrow interests set (for example Bingo players or pet owners).
In all cases, successful campaigns need assets. There are many ways that these can be produced, we feel we have the most efficient and most cost effective way to produce those assets at scale to do more campaigns, across more channels, more consistently.
We believe that our base option £4,000/mo gets you the same productivity as one designer. Where we're better than one designer, is that we can deliver multiple briefs at the same time, flex between 1hr and 20hrs in a single day and have ALL design skills at your disposal not just the one the designer is trained in. And you have a dedicated project manager so you're not disrupting that single designer mid-flow as well as creative director oversight, all for that cost.
I can give you a run-through of the service here - pick a time! https://lnkd.in/e_x9P8Kf
Most of our clients serve a global audience, but the ones that serve their local community are just as important. For our friends at BPL (Barnsley Premier Leisure) we've spent the last 12 months on a journey to evolve, reshape and enhance their entire digital message.
From interactive mobile games that encourage footfall at local leisure facilities to printed collateral, social graphics, internal training comms, motion graphics we've created hours of content.
These are campaigns and initiatives that may otherwise have been deprioritised due to an overworked in-house design team. This is what our service unlocks, the power to do more campaigns across more channels, more consistently.
The support for @shawscreative (again, go follow please!) Was amazing. I really appreciate it, and has helped me feel more and more confident in my decision.
So what does Shaw's Creative do? Simple. Lots! Your company, product, or idea has a story that needs to be told. Whether it be branding, marketing materials, animation and everything between you can rest easy knowing that you can rely on me to create the solution that perfectly fits. This is a short demo reel that I put together to highlight some of the work I've done.
Nothing like spending a full day at Amber Nail Bar, capturing everything from nail art close-ups to the whole vibe of the space. It’s the kind of project where you get to see your team’s creativity come to life, and this shoot didn’t disappoint. From the minute we walked in, it was all lights, lenses, and a ton of laughs.
We had a blast, and honestly, it’s hard not to with a client as lively as Amber Nail Bar. We’re as excited as you are to see the final edits, but until then, here’s a little behind-the-scenes look at the fun we had pulling this project together!
Oh, and if you didn’t know—we’re not just about posting on social. Here’s a snapshot of what we bring to the table:
🎬 Content Production: We plan, shoot, and edit everything from reels and shorts to long-form content that tells your story.
📈 Ad Campaign Shoots: We don’t just capture moments; we create content designed to convert, tailored for ad campaigns that get results.
🖋️ Long-Form & Brand Series: Want your brand’s journey documented in full? We’re all in, from brainstorming to the final frame.
Working with brands like Amber to bring their vision to life is what we love most. If you’re ready to take your brand’s content up a notch, let’s chat—our cameras are always ready.
What our clients have said about collaborating with us ✨
✨ FBA, a film & animation studio, creates marketing, advertising, & corporate films for businesses around the world. As a group of creatives with a passion for cinema, art, music, & design, we immerse ourselves in ideas, explorations, & innovation, to produce meaningful art. We strive to create content that inspires conversations, that inspires change.
✨ We've helped Fortune 500 businesses like Deloitte Consulting, SAP Services, Takeda, Jiffy Lube, HP - tell stories that captivate audiences, illustrate & sell products, spark thought & action, and move people. From startups to multinational conglomerates, our clients have one thing in common: they have a story that needs to be told well.
We strive to tell stories well, with thought & love, everyday.
✨ What can we do for you?
Almost anything!
We specialize in end-to-end production of films across the spectrum, with the following capabilities:
1. Live-Action
2. 2D Animation
3. 3D Animation
4. Editorial/ Commercial Photography
✨ Start a project with us: https://lnkd.in/d8Rpjrgy
✨ Ask us anything: ananda@filmsbyananda.com
It's not just motion design studios.
It's pretty much entire creative industry.
And now, it's not just us, advisors & consultants.
Behind the curtains, we've long discussed that creative firms totally lack ability to present and communicate their work in a way that's not self-serving.
But now, we're hearing it admitted by another one of reputable studios.
Perhaps it's another occasion to think it through?
What if I told you that a tendency to talk pretty pixels is just a symptom, revealing a larger problem?
This problem boils down to one thing:
Lack of alignment of value.
Or, value blindness, if you will.
In layman terms?
This boils down to subproblems that are absolutely solvable!
1/ We, creatives don't recognize the value we create. It takes a mindset.
2/ We don't have clarity about what constitutes value for our clients. This takes understanding of a value chain you're part of.
3/ We don't have systems and routines to align with our clients on what constitutes value. Hint: It's definitely not what you get in a brief.
4/ We lack ability to communicate that value, through our websites, portfolios etc…
Because of all that, our efforts often come unrecognized, because the communication is not there. We want to overdeliver, but we hit the wall, because we haven't set up the right expectations (value alignment).
80% of firms that took part in my polls, agree, that the pain of clients not understanding, and underappreciating what we deliver is real, and frustrating.
All this results in lost time, frustration, lost profits and lost impact.
These observations, made across 2 decades of running my creative firms, and working with countless peers and clients, lead me to
Co-Founder / CEO @ Forever : FutureDeluxe, Tendril, Builders Club, Zukunft - Helping brands amplify their creativity & innovation.
📍Why don't motion design studios talk about results?
We are obsessed with celebrating aesthetics, ideas, and the process over the actual outcomes for our clients.
It's a habit I know I'm 100% guilty of! 😳
But.. that just attracts our peers, and other creatives - not our clients???
Can we shift the narrative / Should we be talking about:
- How much revenue skyrocketed
- How we enhanced the understanding of a service
- The increase in event attendance
- The boost in brand awareness
We've transitioned to work way more directly with brands.
Yet our communication is a few steps behind - still aimed predominantly at impressing creatives at ad agencies (+ our mates within the industry).
Motion design as a sector is still in its 'teenage' years.
Branding studios and ad agencies have been outcome-focused for years.
Social and influencer agencies mastered this, and look out how they have exploded!
Is this our final hurdle? - The last piece of the puzzle before every brand fully embraces working directly with motion studios?
Or
Should should we F😘CK this ... and stay whole heartedly focussed on just talking about the beautiful creative?
Shoutout to Kevin Rapp for sparking this thought with his recent post.
WE TURN IDEAS INTO IMPACT: HOW MOTION DESIGN POWERS SOCIAL CHANGE
Let’s talk about what we’re doing at Outside Media & Knowledge for the PatENT project and why it matters.
We’re leading dissemination, which is just a fancy word for making sure people hear the important messages behind PatENT—like how migrants aren’t defined by stereotypes, but by their resilience, creativity, and contributions to society.
Here’s where motion design comes in. We’re turning those messages into visual stories that stick. It’s not about just throwing some graphics around. It’s about using storytelling to spark conversations and change how we see the world. That’s why we believe in the power of design—especially when the story is this important.
Because it’s not just about creating something pretty. It’s about responsibility. It’s about using our skills to connect, to inspire, and to make people think differently.
Watch our animation and see how visual storytelling can drive real change.
#PatEntProject#MotionDesign#VisualStorytelling#SocialResponsibility#CommunityGrowth#BrighterFutureTogether
It's not just motion design studios.
It's pretty much entire creative industry.
And now, it's not just us, advisors & consultants.
Behind the curtains, we've long discussed that creative firms totally lack ability to present and communicate their work in a way that's not self-serving.
But now, we're hearing it admitted by another one of reputable studios.
Perhaps it's another occasion to think it through?
What if I told you that a tendency to talk pretty pixels is just a symptom, revealing a larger problem?
This problem boils down to one thing:
Lack of alignment of value.
Or, value blindness, if you will.
In layman terms?
This boils down to subproblems that are absolutely solvable!
1/ We, creatives don't recognize the value we create. It takes a mindset.
2/ We don't have clarity about what constitutes value for our clients. This takes understanding of a value chain you're part of.
3/ We don't have systems and routines to align with our clients on what constitutes value. Hint: It's definitely not what you get in a brief.
4/ We lack ability to communicate that value, through our websites, portfolios etc…
Because of all that, our efforts often come unrecognized, because the communication is not there. We want to overdeliver, but we hit the wall, because we haven't set up the right expectations (value alignment).
80% of firms that took part in my polls, agree, that the pain of clients not understanding, and underappreciating what we deliver is real, and frustrating.
All this results in lost time, frustration, lost profits and lost impact.
These observations, made across 2 decades of running my creative firms, and working with countless peers and clients, lead me to distilling the industry problems. From there, I looked for solutions.
And that's exactly how I came to create The Value Method.
The vision?
Imagine a world where leaders of creative firms no longer struggle with understanding, creating, and communicating value, but gain mastery of the value chains and value flow, so that their firms become more profitable, future-proof, face less competition, and make a greater impact for their clients.
Isn't that a compelling one?
Now, whenever I work with studios like yours, we tackle all these problems, in a systematic way.
Next:
1️⃣ Like or share — not for me, for your peers.
2️⃣ Comment or DM me to share your thoughts and push the thought forward
3️⃣ Check Futurecrafting™ where I share insights on leading and evolving creative firms, and discuss the problems like this one (link next to my name or in profile)
Co-Founder / CEO @ Forever : FutureDeluxe, Tendril, Builders Club, Zukunft - Helping brands amplify their creativity & innovation.
📍Why don't motion design studios talk about results?
We are obsessed with celebrating aesthetics, ideas, and the process over the actual outcomes for our clients.
It's a habit I know I'm 100% guilty of! 😳
But.. that just attracts our peers, and other creatives - not our clients???
Can we shift the narrative / Should we be talking about:
- How much revenue skyrocketed
- How we enhanced the understanding of a service
- The increase in event attendance
- The boost in brand awareness
We've transitioned to work way more directly with brands.
Yet our communication is a few steps behind - still aimed predominantly at impressing creatives at ad agencies (+ our mates within the industry).
Motion design as a sector is still in its 'teenage' years.
Branding studios and ad agencies have been outcome-focused for years.
Social and influencer agencies mastered this, and look out how they have exploded!
Is this our final hurdle? - The last piece of the puzzle before every brand fully embraces working directly with motion studios?
Or
Should should we F😘CK this ... and stay whole heartedly focussed on just talking about the beautiful creative?
Shoutout to Kevin Rapp for sparking this thought with his recent post.
As creatives, we’ve all had those wild, imaginative ideas that seem impossible to pitch or just too "out there" for the client.
What I love about the late Porsche ad is how it tackled this challenge.
Instead of scrapping the crazy concepts, the creative minds behind it embraced them by asking, “What if we let someone who’s NOT a professional suggest these ideas?”
It’s a brilliant solution—highlighting how we can bring those "unrealistic" moments to life while staying within the boundaries of professionalism.
And really, who doesn’t want to shoot a scene with classic cars chasing and motorcycles flying in the air?
I always tell graphic designers and other creative profiles that our work is deeply connected to our mood.
Unlike other fields, we have to feel good to produce good.
It’s up to us to find ways to make our creative process fun and fulfilling.
This ad stands out not just because it looks good, but because it’s a reminder that creativity can be playful, and the work behind it must have been loads of fun.
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7movery cool...sassy... wink... maryannalan