The Advertising Club ’s Post

Alyque Padamsee, known as the Father of Indian Advertising, balanced two distinct worlds - advertising and theatre. As CEO of Lintas (now MullenLowe Lintas Group), Padamsee shaped the agency’s growth while directing over fifty full-length plays for one of India’s most active theatre groups. For him, theatre developed his imagination while advertising honed his analytical powers. His double life was marked by some of India’s most iconic ad campaigns, including the Liril girl, Surf Excel’s Lalitaji, Hamara Bajaj, and Kamasutra Condoms, alongside theatre productions like Jesus Christ Superstar, Evita, and Death of a Salesman. His ability to juggle these careers came from an understanding of time management, a skill he honed after an experience in college. His time management, creativity, and strategic planning not only shaped the culture at Lintas but also influenced the broader advertising industry. More importantly, he mentored many of today’s leaders and his legacy lives on through the people he inspired and the values he instilled. I got an opportunity to speak to his peers about their experience working with the legend and the lessons today’s professionals can emulate from his life. A heartfelt thank you to the seasoned industry professionals who shared their cherished memories with me. Experts: Pops KV Sridhar, Global Chief Creative Officer, Nihilent & HyperCollective - a division of Nihilent Kiran Khalap, Co-founder & MD, chlorophyll brand & communications consultancy Paul Josy, Chairperson & Chief Creative Officer at BBDO India Sumit Roy, Founder Director, Univbrands Follow the link in the comments to know more! #TeachersDay #AlyquePadamsee #Advertising

Jitender Dabas, COO & CSO, McCann Worldgroup India, shares his views on the importance of making the right choices today for a better tomorrow. Visit missionsustainability.in to know more.   #WION #WIONMissionSustainability #NoActionNotAnOption #sustainability Jitender Dabas ( Jeetu )

Did you know that VGC launched BBC in the Indian market? In a cluttered market, it was quite a challenge to position it in a differentiated manner. We drew from it’s intrinsic values of an International channel with access to news of the world and combined it with their ability to be able to connect the dots in a way that made international news relevant to India. “What Affects The World, Affects You” was the theme for our TVC campaign. It used a series of impactful films to show how an event in one part of the world would affect another region entirely, effectively positioning BBC as the premier source for capturing such interconnected moments and providing depth to news coverage. It helped BBC to establish itself firmly amongst viewers as well as advertisers. Want to create impactful storytelling for your brand or campaign? Write to us at creative@vgc.in today! #vgc #vyasgiannetticreative #bbc #bbcnews #throwbackthursday  #designomics #designthinking #strategicbranding #brandingagency #creativeagency #brandstrategy #businessofbrands #branding #brandidentity #creativity #InternationalDayofForests   Storyboard18 afaqs! ADWEEK Campaign India ET BrandEquity Mad Over Marketing (M.O.M) Social Samosa Creative Gaga exchange4media Designindia Magazine The Design Collective Magazine Indian Design Society Association of Designers of India D&AD Kyoorius

PODCAST KLAXON 🎧: including “how to use emotional archaeology to find something that already exists”. Top episode, packed with anecdotes and practical examples ⬇️

More brands are turning to yesteryear Bollywood legends like Zeenat Aman and Sharmila Tagore for endorsements. Here's what I think of this trend: #LinkedInInsiderIndia In a transformative industry paradigm, Bollywood icons Zeenat Aman, Neetu Kapoor, Sharmila Tagore, and Neena Gupta are securing game-changing deals, propelling them into influential positions in brand endorsements. Beyond the nostalgia factor, brands are tapping into their reinvention prowess and stereotype-breaking abilities. Witnessing this evolution prompts a reevaluation of how legendary figures redefine brand promotion dynamics. My encounters underscore the impact of authenticity and adaptability in their narratives, enhancing brand resonance. Consider the ripple effect on consumer perception and the broader cultural narrative. Embrace the transformative power of these legends. #BrandEvolution #AuthenticInfluence #IndustryShift #LegacyReimagined #LinkedInInsiderIndia

They say actions speak louder than words. We say, why not have both? Proud to be sharing our new work for CaratLane - A Tanishq Partnership. Introducing: Postcards. A gift that speaks for itself and lets your love shine even brighter. This Season of Love, #KhulKeKaroExpress with Caratlane❤️ Himanshu Saxena | Parikshit Bhattaccharya | Avnish Anand | Jennifer Pandya | Gurukeerthi Gurunathan #FreshFromTheBarn #NewWork #TheZagWay #ClientWork #advertising

Delighted & deeply grateful for this recognition, "Impact CMO 40 under 40" 2024. Heartfelt gratitude to everyone who has been a part of this journey & a big shoutout to the fellow marketing leaders. 😊 🙏 First and foremost, I would like to thank the organising committee at IMPACT Weekly Magazine, Laqshya Media Group & Salesforce, the judges for this incredible honour. Your recognition of our hard work and dedication is truly humbling. To my team, this award is as much yours as it is mine. Your creativity, passion, and unwavering commitment have been the driving force behind our success. Thank you for your endless support & for believing in our vision. To our clients & partners, thank you for your trust and collaboration. Your partnership has been invaluable.On a personal note, I want to thank my family and friends. Your love and encouragement have been my anchor and my inspiration. As I reflect on this achievement, I am reminded of a powerful quote by Maya Angelou: "You can’t use up creativity. The more you use, the more you have." This quote resonates deeply with me because it speaks to the boundless potential that lies within all of us. In marketing, creativity is our greatest asset. It allows us to connect, to inspire, and to drive change. It motivates us to continue pushing boundaries, to keep innovating, and to strive for excellence in everything we do. Thank you once again for this incredible honour. Let us all continue to harness our creativity, to inspire one another, and to make a lasting impact in the world of marketing. #marketing #awards #achievement #recognition #brandbuilding #growth #team #innovation #positivemindset #winningtogether #digitalmarketing #leadership #excitement #happiness #celebration

At DDB... 💚 We encourage being fearless and taking ideas to unexpected places. We work to foster a healthy creative environment where we support and celebrate brave new ideas. 💚 We know how chaotic life can get – both in and out of the workplace. By setting clear expectations and direction, taking ownership of our work, and communicating for clarity, we work to quiet the chaos. 💚 We celebrate and embrace our differences. We share our unique personalities, passions, and perspectives. We spread positivity and make space for everyone to be. 💚 We are encouraged to learn from our past failures, and accept that future failures may happen! We pick ourselves up and dust ourselves off and appreciate the silver living of the positives that come from failing. #DDB #MentalHealthMonth #FourFreedoms  

Hooks മുഖ്യം! it's not just about the Gear but the Skill And Determination. Yusuf Dikeç exemplified this by winning a Silver Medal at the Paris 2024 Olympics with minimal equipment. Just like in ad creatives, it's the powerful idea, not the bells and whistles, that wins the audience's heart. #youraddon #creative #trending #viral #digitalmarketing

For Teacher’s Day, we look at the inspirational journey of the Father of Indian Advertising - the legendary Alyque Padamsee, what his peers learnt from him and lessons today’s professionals can emulate from his life. Experts: Pops KV Sridhar, Global Chief Creative Officer, Nihilent & HyperCollective - a division of Nihilent Kiran Khalap, Co-founder & MD, chlorophyll brand & communications consultancy Paul Josy, Chairperson & Chief Creative Officer at BBDO India Sumit Roy, Founder Director, Univbrands Follow the link in the comments to know more! #advertising #marketing #expertspeak