The Business of Events’ Post

🌟Immersing into the Heart of Every Event🌟 When a client calls, My first mission is to dive deep into the essence of their event. I believe that every detail counts and getting it right starts with asking the right questions: 1️⃣ Who is the visionary behind the event? 2️⃣ What are the event’s goals? 3️⃣ Who is the target audience? 4️⃣ What are the objectives to be achieved? With over 6 years of experience as a broadcast journalist, I've honed the ability to immerse myself in topics that wouldn't typically catch my interest. This background in research and knowledge is what drives our impactful approach to event communication. Curating the perfect narrative for your event is not just about the message—it's about understanding the story behind it. Every project I take on is backed by meticulous research, ensuring that your event’s voice is heard loud and clear. Are you planning an event? Let's connect and make sure your message resonates with your audience. Data sources: https://lnkd.in/dManfMwP #EventPlanning #PublicSpeaking #BroadcastJournalism #ResearchDriven #EventManagement #RennyMoSpeaks #CommunicationExcellence

Are you tired of the same old news cycle? Want to stay informed and ahead of the curve? Visit paagalnews.com for: 🔥 Breaking news and updates 📊 In-depth analysis and expert opinions 🎉 Entertaining content and trending stories Our team of dedicated journalists and experts bring you the most relevant and interesting content every day. 🤝 Share with your network and help us spread the word! 📣 Comment below with your thoughts and opinions! Let's build a community of informed and engaged professionals! 🌐 #Paagalnews #News #Media #StayInformed #Entertainment #Content #Reach #Engage #Share" *paagalnews.com*

I wanna talk about the art of following up... journalists are great at this (at least, they should be), but it's a skill that's proven to be ESSENTIAL in my artist management endeavors as well. Here are a few personal examples of how following up landed me massive opportunities (in both journalism and artist management). - Interview with Sammy Virji (Number of follow-ups: 5) I connected with Nikki Crystal back in November when she sent the press release for Virji's "If You Need It" (still my all-time favorite track of his). The timing wasn't right for a feature back then, but we agreed to get back in touch in January. Eventually, I connected with Virji backstage for both a video interview with MP3 MAG and a written feature (coming out soon) with Beatport. - WonkyWilla x Sound Haven Festival Booking (Number of follow-ups: 8) I first reached out to the Sound Haven promoter in December. Contract was signed in March, and was just announced today. It took almost 3 months to get any response back, then another month to get the offer on paper. - WonkyWilla x Sol Fest Festival Booking (Number of follow-ups: 8) I initially pitched my client for Sol Fest back in December. Just got confirmation we're locked in as of this week. This is a HUGE festival, and the marketing team agreed to announce via collab post with their IG account, which expanded our reach to their 34,000 followers. That's a win it itself! There's a lesson here: if people aren't responding to your pitch, it doesn't mean their not interested. More than likely, they're just busy. Until someone explicitly tells you to kick rocks, keep on bugging them. It's their responsibility to tell you they're not interested. #musicindustry #PR #musicmarketing #followingup

What jobs do you make look easy? We're sometimes in awe of certain skills that give others an advantage. But there's something we often forget. Most of the time, people have made a significant investment of time and/or money in order to get good at what they do. → They pay for education and training → They learn from experienced mentors → They practice A LOT For example, I've been told I'm pretty good with video content. I don't share a lot of it on this platform, but that's another story. My point is that I SHOULD be good with video because broadcast journalism is a significant part of my foundation. → I invested → I learned → I've practiced for a long time In fact, I now have certain kinds of videos being watched every day that are prospecting for me on autopilot, which frees up a lot of time. Sound intriguing? You can make the same kinds of videos, too, and you don't need a journalism degree to do it. And, although being on camera is an advantage, you don't have to be. If you'd like to learn more, I invite you to join Bob Sager and me for a free webinar on Thursday, May 23 at noon EDT. Check the comments to register. How long do you think this worker has practiced boxing avocados? ______________ Follow me for content marketing insights → Rob Deptford (🎥: CobaltAzurean, Imgur)

This week, we kick off the interview portion of The Recruiting Rodeo’s “storytelling” series by going 1:1, straight “From the Horse’s Mouth,” with one of my favorite content/editorial candidates of all time, Jason Adams, Head of News Content Strategy for T-Mobile🥳. I met (have been recruiting 😊— that is my day job and content/editorial positions are one of my core SME areas) Jason in the early to mid-aughts when he was the Executive Editor of what once was the dominant pop culture bible of its day, Entertainment Weekly, one of the many "titles" (magazines, digital media properties) under the Time Inc. umbrella. Time Inc. was acquired by Meredith Corp. in 2018. How does a "journalist" go from working as a writer and editor for a magazine and digital media "brand" to a career overseeing content marketing and strategy for a major corporation/"brand"? Find out by riding along in this week's The Recruiting Rodeo 🐎and its ongoing "storytelling" series. I skip my narration this week to include an audio clip of Jason explaining how he likes to tell a story. I was a journalism (broadcast) major once upon a time and wish I had had access to this type of content to plot my course. I went into PR/communications right out of college instead of pursuing one of my dreams — working at a sexy NYC magazine. Then, in my late ‘20s, I transitioned my first career, Communications, to a career in executive search. No regrets, but it would have been nice at the undergraduate level to have heard from people working in the field to better understand my "choices." Fortunately, today's creative writing, English lit, communications, marketing, and journalism majors have a lot more career options in addition to the media industry including social media platforms, social media and influencer marketing and digital agencies, and the “brands” and companies themselves, that want to become their own publishing platforms and don’t know how to push and pull all the levers to get there. The latter is what many former journalists like Jason are doing with their liberal arts degrees and writing and editing skills. Jason's "story" of his career is behind a paywall BUT is accessible if you sign up for a free subscription to my substack and choose to redeem your "single-use unlock" on this paywalled content. I’ll be interviewing many more talented content leaders in the weeks TK to find out how they “came up” in their careers and define “storytelling.” Until then, enjoy the ride🐎, and I hope to see you out on the trails! #content #storytelling #editorial #jobsearch #careeradvisory #recruiting #hiring #resumes #resumedevelopment #journalism #contentmarketing

A matchmaking platform for media houses and journalists- 5WH! Imagine a journalist searching for its perfect match—a right buyer. On the other hand, imagine a media company looking for its perfect match-  an exclusive story. At this point, they discover their matchmaking platform - 5WH! #journalism #content #mediahouses #premiumcontent #globalhub 

Want to pitch @DayvMuller, senior editor at @SME_MFG? Be sure to tell him why what your pitching would be beneficial to his readers. Learn more about his advice for #PR people here: https://bit.ly/3S74Nk0 #mediarelations #manufacturing #automotivePR

📹 Getting broadcast media (or video journalist) coverage is a fantastic way to increase brand or product awareness to new audiences. At one event we managed to secure coverage for a client that led to 100k+ video views on the news outlet's YouTube channel as well as another outlet's highlights video for best technologies. 📹📈 For this reason, we're always on the lookout for video opportunities for clients - but how do we do it and how should you approach it? As a former multimedia journalist, I always asked myself the following questions when looking for video opportunities and you should ask yourself the same questions, too: ⏺️Does the product or solution look good for video? Is it photogenic and will viewers find it interesting? Try to present the solution as it would be used 'in the field'. ⏺️How does this fit in with wider market trends and how can we create additional contextual value for viewers? ⏺️Is there a way to further enhance the video offering through interesting CGI or additional B-roll that is owned by the company? ⏺️Is the company representative that will speak about the product confident to speak to media and on camera? Media often like to video senior management, but work with them to understand their requirement. ⏺️Ensure your designated video interviewee can speak in short soundbites, which is critical for video and makes editing for the journalist much easier. Training is essential here, as is ensuring you have key messages to refer back to. ⏺️Is there a good location for an interview to take place that isn't too noisy or cluttered? Make sure your background is interesting but not to the point that it detracts from the interview. Organising video interviews is a specialist skill, ask me a question and see if I can help. 🤔 #VideoInterviews #VideoJournalist #PressRelations #PR

Have you ever wondered why some journalists stand out more than others? It’s not just about the stories they tell—it’s about how they tell them and who they are. Journalists are no longer just reporters; they’re also brands. Your audience isn’t just consuming your content—they’re looking to connect with you. They want to know: • What do you stand for? • Why should they trust you? • What makes your perspective unique? Building your brand as a journalist isn’t about being flashy or loud. It’s about authenticity, credibility, and connection. When people see your name, what do they associate it with? Expertise? Fairness? Boldness? Your byline isn’t enough anymore. Social media has given every journalist a platform to showcase their voice, engage directly with audiences, and shape their reputation. But with that opportunity comes responsibility. Everything you say, post, or share contributes to your brand. So, here’s a question for you: What does your personal brand say about you? It’s time to take control of your narrative. Focus on building trust, staying consistent, and being true to your values. Your stories are powerful—but so is the storyteller behind them. Let’s talk: What steps are you taking to build your brand as a journalist? Share your thoughts below! #JournalismMatters #PersonalBranding #TrustInMedia #DigitalStorytelling #ContentCreators

A matchmaking platform for media houses and journalists- 5WH! Imagine a journalist searching for its perfect match—a right buyer. On the other hand, imagine a media company looking for its perfect match-  an exclusive story. At this point, they discover their matchmaking platform - 5WH! #journalism #content #mediahouses #premiumcontent #globalhub