The Concept Agency - Digital Marketing Agency’s Post

This Week's Marketing Round Up! 🤳 📲 TikTok engagement has been skyrocketing, making Tiktok the best place for short form content, Instagram carousels are outperforming Reels suggesting combining images and videos could be the way forward on Insta! 📸 Latest Instagram Reels Data: On average top performing Instagram reels all have; trending sounds, keep short video's (7-10 seconds), text overlays, and include a CTA. Boost your chances of hitting the explore page and watch your engagement soar! 💄 Despite budget-conscious trends, US prestige beauty sales grew 8% in early 2024, while mass sales flattened. Consumers are investing in higher-priced, results-oriented products, prompting mass brands to elevate their offerings. People are happy to spend, when they feel the product provides value!

I’m no Swiftie, but as a marketer, I gotta say I’m pretty interested in TikTok’s new Taylor Swift in-app experience, which excitedly claims to offer fans a weekly chance to complete new album-themed tasks to earn “themed-profile frames and digital beads to create their own in-app friendship bracelet.” If you complete all eleven weeks of tasks, you get — wait for it — a “celebratory final Swiftie profile frame.” From the included screenshot, example tasks include following Taylor Swift, following “Taylor Nation”, watching an Eras tour video, sharing the campaign with your own audience, adding a Taylor Swift song to your favorite streaming service app, and creating your own post based on a performance from Swift’s Tortured Poets Department set performance. I mean, this strategy is flat-out marketing genius wrapped in a shiny social package of pixellated friendship beads. It’s designed to keep fans hooked for weeks — all while turning them into a free promotional army. They’re driving engagement, creating UGC, boosting outreach, and it all ultimately feels like a win-win: they get to feel like they’re part of something special, and poor Taylor Swift gets more much-needed marketing since she’s such a low-visibility, under-the-radar singer-songwriter most folks have never heard of lollll. A full-on TikTok in-app takeover obviously isn’t the move for everyone, but the idea of setting up social challenges and providing digital rewards is solid. It’s a savvy approach to leverage FOMO and social cache to keep audiences super engaged and boost brand visibility. (Plus, digital beads are cheaper than sending real ones.) https://bit.ly/4cBqOzu

📢 Are you wondering whether you should be using TikTok for marketing? Look no further! Marketing Labs has got you covered with a comprehensive guide that breaks down all the pros and cons of using TikTok as a marketing tool. Check it out here: @MarketingLabsUK

Why it's essential that our marketing goes social 📱 ✨ We've known for some time that the TV ad era is coming to an end, with consumers glued to their phones. But socially-driven campaigns are hard to get right - want to see how brands are nailing it? Dive into our latest blog by Sanjna Kirtikar to uncover the secrets of the new digital discovery funnel and why it’s all underpinned by your audience’s hidden Jobs to Be Done. https://lnkd.in/gcVCj2hW 👉  Read more #Marketing #SocialMedia #TikTok #JobsToBeDone #GenZ

Welcome to the future of marketing  🚀 Within the last two years, Pinterest has improved ad innovation through strengthening lower-performing funnels. Pinterest reports doubling outbound clicks to advertisers year over year while also reducing costs per clicks by 50%. New feature  Pinterest Performance+ is a new built-in AI marketing campaign feature. It uses automated best practices to save time launching a campaign. Advertisers who used Performance+ saw a 10% improvement in cost per action, compared to traditional campaign set-ups. The Pinterest Mission Pinterest prides itself on leading the charge on positively impacting the online world. Multiple media outlets name Pinterest as "a leader in online positivity." More than 40% of users are Gen-Z. Keeping a positive vibe on the platform builds trust with the younger generation and keeps them engaged.

Here’s 5 video creatives that are working well on Instagram and paid advertising. 1. The Cinematic shot - This is a professional B-Roll shot with text overlay (like this, deliver value in caption) 2. Expert Authority - Using Podcast clips, start with a powerful hook to draw attention, captions to follow along with. Great for showing personality and knowledge with an off camera style. 3. The Vlog. Using a short Vlog style edit, mixture of talking on camera and Broll to enhance storyline, great for viewer retention, telling a story. 4. Customer POV -Using a UGC style, the goal is to show the experience/product from the consumers perspective, doesn’t need to be shot professionally, but using multiple shots/angles to tell the story in an engaging no way. 5. Behind The Scenes - show behind the brand/project and allow people to see into your world, great for brand building and creating a deeper connection, ideally start with a hook, story/narrative you want the BTS to show. - Which are you using next?

Instagram's New Key Focus: 'Send' Feature 🚀📱 Instagram's chief highlights the 'Send' feature as a major focus, enhancing user engagement and connectivity. This shift underscores the platform's commitment to fostering direct interactions, presenting fresh opportunities for marketers. TLDR: - New Focus: Instagram prioritizes the 'Send' feature to improve user engagement. - User Engagement: Direct interactions increased by 20% with the new feature. - Marketing Opportunities: New ways for brands to engage users directly. - Platform Strategy: Insights into Instagram’s future direction and enhanced features. Link:

💡 Have you ever thought about the creativity behind those Facebook ads that make you stop scrolling? Well, according to the latest insights from Savannah Sanchez, the secret sauce lies in the ad hooks 🔗 Here are some top picks heating up in 2024 that might just change the way you see ads: - **Silent reviews:** Adding a touch of mystery with high-energy expressions to stop those thumbs from swiping - **Reverse psychology:** Because sometimes telling people not to buy a product can make them want it more 🤫  - **Rapid fire Q&A:** Where engaging with customers feels more like chatting with a friend than a brand - **Phone scrolling fatigue:** Simultaneously highlighting the struggle while viewers scroll through their phones 😰 - **Gifting + unboxing:** The joy of giving meets the anticipation of unboxing—capturing genuine reactions 🎁 - **Cliffhangers:** Keeping you on the edge of your seat like a binge-worthy series, but in an ad 🧗 - **Slideshow + cliffhanger:** Engaging through anticipation with a native TikTok format 🎞️ - **Create your own stitch:** A marketing twist that gives viewers an interactive experience 🪡 - **Retargeting with social proof:** Answering questions and sharing reviews to build trust at every touchpoint 📲 - **Dramatic demonstration:** Showing, not telling, the benefits of a product to leave a lasting impression 👷 What's the common thread among all these winning hooks? Faces, engagement, and solving pain points. Time to rethink how we approach ads in 2024! 🔥 https://lnkd.in/dWueqDUc

Are you up to date on changes from TikTok? Wondering which recent TikTok updates are important to marketers and business owners? In this article, we explore TikTok changes that affect your marketing. https://lnkd.in/eEYV2kA7

According to TikTok, 90 percent of users use the app on a regular basis. It's imaginative and interesting, and it provides marketers with an excellent opportunity to reach out to younger people. Learn how you can integrate TikTok into your video marketing strategy in 2024 below. #MarketingStrategy #Marketing