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How do you spot a brand’s true potential? It starts with understanding why 50% of subscribers stay. The secret lies in a solid due diligence process. Evaluate if a brand aligns with your framework and checks all boxes. Is there momentum? Is the market significant? Is it on a mega trend? Ask yourself what you can truly hang your hat on. What’s the one thing that makes this investment compelling? Successful due diligence means finding that critical differentiator. Self-awareness and spotting where a brand excels are key. In this episode, Kiva Dickinson (Selva Ventures), deep dives into how he recognizes brand potential early on. Watch here: https://lnkd.in/dpGesxYw

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