The Consumer VC’s Post

Without wanting to jump on the "is the traditional pitch process broken" bandwagon...is there something to it? As a brand going out to tender, how do you avoid the 'Nice Pitch, Shame About the Service' scenario? How do you make the best decision for you, when everyone's hungry for your business? In this week's Marketing Freaks episode, myself and Abi Bellion-Carey discuss a few thoughts on the matter :) Watch here: https://lnkd.in/dVaxu5Ev

NEW! Episode! In this week's episode, our host Sean Mooney is joined by Caleb Clark, Senior Partner at ATL Partners. They dive into the importance of asymmetric returns, strategic investments, and building a firm that not only excels in making best-in-class investments but also in being a best-in-class business itself. Make sure to tune in and get an inside look into Caleb's journey to PE, his personal learnings, and what advice he'd give his younger self. #privateequitypodcast #privateequity #business #innovation

Buy Hold Sell: 5 founder-led companies on the rise https://lnkd.in/g7vXXp7a Founder-led companies typically outperform their peers over the long term, driven by a strong alignment of interest, a founder's long-term focus, and emotional dedication to business success. In this episode of Livewire Markets Buy Hold Sell, Airlie's Matthew Williams analyses five founder-led companies.

I’ll be honest, I wasn’t always a believer in crafting a vision and mission for a business. I saw it as just words on paper - until one day, a client asked me a simple question - Why are you into this business? That question hit hard. It made me realise we needed more than just opportunities to grow. We needed a purpose, a clear direction. Defining the ‘why’ transformed how we operate at Futuready It changed our focus and set us on a path to sustainable growth. Tune into Episode 2 of the Building a Brand series, where I dive into why having a vision and mission can change everything. hashtag #BuildingABrand #VisionAndMission #PurposeDrivenGrowth #DigitalAgency #WeGetItDone

Most organizational purposes are perpetually out of reach. Their value lies in their ability to align the organization and pull it constantly forward. But some businesses achieve their original purpose, and find themselves faced with the need to discover a new reason for being. Nej Gakenyi, CEO and founder of GRM Digital, faced that unusual challenge. Learn how he handled it on the latest episode of The Purposeful Strategist. https://buff.ly/3Q47L7P

Are you agency-side and you feel your client is always "playing it safe"? Are you brand-side and tired of your agency always challenging to be braver? To help anyone grappling with this, here are some wise words from Upasana Roy of Reckitt in this Cannes Lions International Festival of Creativity podcast. "Ask yourself the question...do I want to do this really cool creative thing because I want to be disruptive or am I doing this to build on the equity of the brand?" This distinction defines whether your frustration is just a personal frustration or a professional one. She has important things to say too about the fear of failure, agency curiosity in client brands and feedback loops, but for me this was a really insightful comment (around the 20 minute mark) that makes this podcast really worth watching. https://lnkd.in/e_UdCtAr

🤝 People don't buy from businesses. They buy from people. Justin Ulrich reveals his successful "non-selling" approach at trade shows. Key insights: ‣ Focus on making friends, not sales ‣ Build rapport and trust over time ‣ Remember: feelings matter more than words ‣ Create positive experiences that lead to organic business opportunities This philosophy aligns perfectly with our "give, give, give" approach at Evocalize. But there's so much more to learn! Curious about how this strategy can transform your business relationships? Dive into the full episode with Justin Ulrich and Troy Hooper from Pepper Lunch. (Link in comments) What's your most memorable positive interaction at a trade show? #RelationshipSelling #BusinessGrowth #TradeShowTips #MarketingEvents

Are you truly ready for growth? Many business owners focus on the day-to-day, missing the crucial strategy of ‘thinking with the end in mind.’ It’s not just about growth; it’s about being prepared for whatever comes next, including exiting your business. In this video snippet of this week’s episode from Scale to Sell, Adam and Steve Burton unpack the importance of exit readiness as a growth strategy. Play the full release on YouTube! https://lnkd.in/guVryHnj #ScaleToSell #BusinessGrowth #ExitStrategy #EntrepreneurMindset #BusinessPlanning

There are a number of secrets to "sustainable growth" But one of the most important? PRICING. Choosing the right pricing structure is 🔑to staying competitive and setting the right pace for your brand And sustainable scaling > explosive growth almost every time. We had an incredible time with Luminous on our latest episode - and if you want to learn more of Jared Ward's secrets to building a profitable brand... Then catch the full episode of Chew On This below! https://lnkd.in/e9VSm85R

From the cyclical nature of the business to decision fatigue with technological solutions, Will Hill of Will Hill Consults, LLC shares his expertise on overcoming these challenges. Don’t miss out on the full episode of #IMPACTful Insights for valuable strategies to propel your firm forward. Watch the entire episode now!