We'll be in Austin in a couple of weeks.... If you're going to Contentstack's ContentCon - let's meet up.
Fractional Marketing Leader For Tech & Media | Trusted Advisor To Global Brand Leaders | Marketing and Content Strategist, Speaker, Author, Board Member, | It's Your Story - I Help You Tell It Well
So, what was the best piece of personalized content you received in the last week? If you’re like three of the ten people I chatted with as part of what I like to call a “walking the dog” survey I did last week while attending a marketing conference, you don’t remember. I asked the question because I struggled to remember too. And when I went back and looked, I found that what I *did* remember, were the bigger personalization #Fails. They ranged from the dumb “Hello [firstname]”, technology blunder – to an even more ridiculous bank email. It not only invited me to apply for their credit card that I already had, but identified me as a “hard-working employee - probably trying to save for that vacation to California”. For those of you who don’t know – I LIVE in Los Angeles. <sigh> So as I said, when I asked this question at the marketing conference, seven of the ten DID have better memories than me (that's not unusual LOL) and remembered the best they saw. But, in almost every case, the content itself wasn’t some “mad-lib-style” fill in the blank personalization. It was relevant. It was just exceptional content. It was simply.... personal, not necessarily what we think of as "personalized". I'm reminded of this because I’m excited that in a couple of weeks (the week of June 4th) – I’ll be joining my friend Gurdeep Dhillon and the crew at Contentstack at their ContentCon where they’re going to talking about practical personalization in the modern world – and how to *actually* make content more personal. If you’re in the Austin area, or just want to join the gathering – here’s a link to the event. #PersonalizationIsBroken
